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Unlock Walmart's Potential: Your Guide to Finding the Perfect Walmart Influencers

Navigating the aisles of Walmart just got easier – for your brand's marketing strategy, that is. Walmart Influencers, with their finger on the pulse of value-driven shoppers and a knack for showcasing everyday solutions, are the key to unlocking unprecedented reach and engagement. This guide dives deep into the world of Walmart Influencers, exploring their diverse personas, the audiences they command, and the content that drives results. Whether you're a brand seeking budget-friendly fashionistas or a grocery giant looking for recipe gurus, we'll equip you to find the perfect partners to elevate your marketing game.

Understanding Walmart Influencers Personas

Walmart Influencers are not a monolith. They represent a diverse range of individuals who cater to different segments of Walmart's vast customer base. Here are a few key personas:

  • The Budget-Conscious Guru: This influencer focuses on finding and showcasing the best Walmart deals and discounts. They are experts at helping their audience save money while still getting quality products.
  • The Family-Oriented Trendsetter: This influencer shares their experiences using Walmart products to simplify their family's life. They often create content around home organization, meal planning, and family-friendly activities.
  • The Everyday Fashionista: This influencer proves that you can look stylish and on-trend without breaking the bank. They showcase affordable fashion finds from Walmart, creating relatable and aspirational looks.

Featured Walmart Influencers: The Family-Oriented Trendsetter

Download List

#1._noelmom_ Hauls | TikTok shop

@_noelmom_ Hauls | TikTok shop
Realistic Mom Life Shopping Hauls 🛒 TikTok Shop Finds
Followers:
1.7K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
36
Location:
US
_noelmom_ is a walmart influencer who has carved a niche in showcasing realistic mom life through shopping hauls and TikTok Shop finds. Her content is a goldmine for budget-conscious families seeking product recommendations and shopping inspiration. _noelmom_'s consistent use of relevant hashtags and focus on affordable products make her a perfect match for brands targeting value-driven consumers.

#2.Shannon Doherty MOM HACKS

@Shannon Doherty MOM HACKS
*MOM HACK* TIKTOK DIY, Hacks, Recipes, Traditions TeamShannonDoherty@gmail.com
Followers:
2.1M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
314
Location:
US
Shannon Doherty MOM HACKS is a go-to resource for busy parents seeking practical solutions and time-saving tips. Her channel is packed with creative mom hacks, DIY projects, easy recipes, and parenting advice. With a massive following and high engagement, Shannon Doherty MOM HACKS is a perfect partner for brands looking to reach a large audience of walmart influencers seeking to simplify their family lives.

#3.Brooke Schneckloth

@Brooke Schneckloth
⋒ Jesus loving, ministry family in SC 🌊 ⋒ sharing life after stillbirth + budget-friendly home decor/grocery hauls ✉️ tinydisciplesfamily@outlook.com
Followers:
164.1K|
Macro Influencer
Engagement Rate:
1.2%
Avg. View:
1992
Location:
United States
Brooke Schneckloth is a highly relatable influencer who shares her experiences as a mother navigating life after stillbirth. Her content focuses on budget-friendly living, offering tips on home decor, grocery hauls, and family-friendly activities. As a frequent Walmart shopper, Brooke's authentic and engaging content makes her an ideal choice for brands seeking Walmart Influencers to connect with their audience.

#4.Shannon Doherty

@Shannon Doherty
Mom of 4 sharing *Super Simple* hacks, DIY, recipes & traditions you can start for your family! 🎉 TikTok 2.1 million 💌 TeamShannonDoherty@gmail.com
Followers:
709.1K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
883
Location:
United States
Shannon Doherty is a highly engaging influencer who excels in sharing 'Super Simple' hacks, DIY projects, recipes, and family traditions. Her content is a treasure trove of practical ideas for busy families, making her a perfect fit for brands like Walmart seeking to promote products that simplify daily life. Shannon's large and active following underscores her influence in the family and lifestyle space.

#5.Stephanie Baer

@Stephanie Baer
Followers:
15.8K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
124
Location:
United States
Stephanie Baer, a mom of five, invites you to experience the adventures of a large family through her engaging vlogs. Her content resonates with a substantial audience of parents seeking inspiration and connection. Stephanie's relatable portrayal of family life, from everyday routines to special occasions, makes her an ideal partner for brands targeting families.

#6.Kyndal

@Kyndal
SAHM x4🩵🩵🩵🩵 Realistic daily mom life 💌Thoseonevloggers@gmail.com
Followers:
44.5K|
Micro Influencer
Engagement Rate:
3.1%
Avg. View:
1424
Location:
US
Kyndal is a prominent 'Walmart Influencer' known for her authentic portrayal of daily life as a stay-at-home mom. Her content resonates with a large and engaged audience interested in relatable family experiences, budgeting tips, and home management solutions. Kyndal's consistent posting and genuine approach make her an ideal partner for brands targeting families.

#7.livjowen

@livjowen
Mom of 7 💖 Turning parenting chaos into comedy Contact me - liv@famfluence.com
Followers:
574.8K|
Macro Influencer
Engagement Rate:
5.5%
Avg. View:
34535
Location:
US
Livjowen is a popular mommy influencer known for her humorous take on the realities of raising a large family. Her content revolves around parenting hacks, relatable family moments, and product recommendations that simplify daily life. With a highly engaged audience of over half a million followers, Livjowen is a great option for brands seeking to reach moms looking for practical solutions and a good laugh.

#8.rachplusfive

@rachplusfive
Homemaking • Cooking • Cleaning YouTube @ Rach Plus Five.
Followers:
42.0K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
31
Location:
US
Rachplusfive is a homemaking influencer who shares practical tips and inspiration for creating a functional and welcoming home. Her content covers cooking, cleaning, and general homemaking, making her a relatable figure for those seeking to simplify their lives. As a potential Walmart influencer, Rachplusfive could seamlessly integrate Walmart products into her content, showcasing how they contribute to a well-organized and efficiently run household.

#9.Breanna Iglesias

@Breanna Iglesias
28 • SAHM of 👦🏻👦🏻👧🏻 Welcome to my life✨ 📧: Breannaanicole.mgmt@gmail.com
Followers:
6.2K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
34
Location:
US
Breanna Iglesias invites you into her world as a stay-at-home mom of three. Her relatable and engaging content centers around the joys and challenges of motherhood, making her a relatable figure for parents, especially those with young children. Breanna's authentic approach and active engagement with her followers make her an attractive collaborator for brands targeting families.

#10.Dougherty Dozen

@Dougherty Dozen
Foster-Adopt Family of 13 in NY 10 Million across all Platforms Bon Appetit! CEO of ‘9 to 5’ Meal Prep 🧡You Are Loved🧡 DD@sunandskyentertainment.com
Followers:
1.5M|
Mega Influencer
Engagement Rate:
0.3%
Avg. View:
4198
Location:
United States
The Dougherty Dozen is a captivating family of 13 navigating the joys and challenges of foster-adoption. With a massive following across multiple platforms, they share relatable content about their daily lives, mealtimes, and heartwarming family moments. Their large family dynamic and focus on meal ideas make them a compelling choice for brands seeking to reach a wide audience interested in family-oriented content.

Tailor Your Search for More Influencers with Latest Data

Featured Walmart Influencers: The Budget-Conscious Guru

Download List

#1.Savvy Coupon Shopper (savvycouponshopper)

@Savvy Coupon Shopper (savvycouponshopper)
My name is Luellen, known to many as Savvy Coupon Shopper. Born and raised in Illinois I'm a mother to 2 amazing children: Joey age 14 and Samantha age 11. I've been married to my incredible husband Anthony for 19 years. I began my coupon journey full force in 2010. I wanted to save money for my family so that I could be a stay at home mom. Little did I know the effect that coupon would have on my life. Today my passion is to teach coupon strategies that will help others to save money and that will also allow them to donate to their communities. My couponing methods are to stack deals with sales, store coupons, manufacturer coupons and rebate apps. Plus I always keep couponing easy & fun! Let me do the work and you do the savings for your family and community-----one coupon at a time!
Followers:
182.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
699
Location:
US
Savvy Coupon Shopper (savvycouponshopper) is a macro-influencer passionate about empowering her audience to save money through strategic couponing. Her content features practical tips, store-specific deals, and a breakdown of her couponing methods, making her a trusted resource for budget-conscious shoppers. Savvy Coupon Shopper's expertise in maximizing savings makes her an ideal Walmart influencer to collaborate with.

#2.SavingsWithPeggy

@SavingsWithPeggy
Extreme Couponer🖤 IG SavingsWithPeggy Collab: savingswpeggy@gmail.com
Followers:
297.3K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
708
Location:
US
SavingsWithPeggy is a prominent influencer in the couponing community, dedicated to helping her large and engaged audience unlock incredible savings. Her content features practical tips, store-specific strategies, and impressive hauls, all centered around maximizing discounts. Brands looking to reach savvy shoppers interested in saving money should consider collaborating with this couponing expert.

#3.Hayley | Couponing Made Easy

@Hayley | Couponing Made Easy
Couponer/Clearance Hunter ✂️ Let me help you SAVE! 💰💰 thatcouponchickpr@gmail.com
Followers:
46.6K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
102
Location:
United States
Hayley | Couponing Made Easy is a highly engaging influencer who has mastered the art of couponing and deal hunting, particularly at Walmart. Her content is a valuable resource for anyone looking to maximize their savings while enjoying quality products. With a passion for helping her audience save money, Hayley provides practical tips, tricks, and hauls that resonate with her dedicated following.

#4.Lauren | Txfrugalfinds

@Lauren | Txfrugalfinds
Frugal Finds | Coupon Deals | Money Saving Tips 💌 txfrugalfinds@yahoo.com
Followers:
143.7K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
828
Location:
US
Lauren | Txfrugalfinds is a macro-influencer specializing in frugal living, couponing, and money-saving strategies. Their content provides practical tips and showcases incredible deals, resonating with a large and engaged audience seeking financial savvy. Lauren's expertise in finding and sharing deals makes them an ideal Walmart influencer to collaborate with.

#5.Little miss coupons

@Little miss coupons
$Amberstec214 Let me teach you how to save money!
Followers:
4.4K|
Micro Influencer
Engagement Rate:
3.9%
Avg. View:
253
Location:
US
Little miss coupons is a micro-influencer passionate about sharing her knowledge of coupons and deals to help her audience save money. Her content features practical tips, hauls, and store-specific savings opportunities, appealing to a budget-conscious audience. Little miss coupons's engaging approach to saving money makes her a relatable figure for promoting deals and discounts, especially as a Walmart influencer.

#6.Sister’s Saving U Cents

@Sister’s Saving U Cents
Two Sister’s Who 💕To SAVE CENTS 📍North Carolina Couponers 🛒Pick It Up Y’al
Followers:
44.2K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
289
Location:
US
Sister's Saving U Cents are a dynamic duo of Walmart Influencers taking the couponing world by storm. Their TikTok channel is a haven for deal seekers, offering a constant stream of incredible Walmart finds and money-saving tips. With their infectious enthusiasm and knack for uncovering hidden gems, they've cultivated a loyal following eager to embrace their savvy shopping strategies.

#7.Bree The Coupon Queen

@Bree The Coupon Queen
Follow me to SAVE SAVE SAVE!!! Visit my website www.Breecouponqueen.com where I show all the latest deals at your local Walgreens, CVS, Dollar General Etc. My videos are meant to help anyone be able to coupon from beginners to the experienced "Extreme" couponers! Creating a good size stockpile when the deals are hot can help your family save money for a long time. Please subscribe to my channel so you can get all the latest deals and coupons to use.
Followers:
85.9K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
194
Location:
US
Bree The Coupon Queen is a micro-influencer dedicated to helping her audience achieve significant savings through couponing. Her content features the latest deals at popular retailers, including tutorials and tips for both beginner and experienced couponers. Bree's passion for finding and sharing deals makes her a valuable asset for brands looking to reach a budget-conscious audience.

#8.Couponing_With_Lindsay

@Couponing_With_Lindsay
Followers:
10.2K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
48
Location:
US
Couponing_With_Lindsay is a must-follow TikTok influencer for anyone seeking to master the art of saving money. Her content is a treasure trove of couponing tips, tricks, and hauls, with a particular emphasis on maximizing savings at Walmart. Lindsay's engaging and informative approach has earned her a loyal following of budget-conscious shoppers eager to embrace her savvy shopping strategies.

#9.Savingwithneka

@Savingwithneka
Extreme couponing videos, come shop with me videos that teaches you how to start couponing and save money on stuff that you buy already
Followers:
1.3K|
Micro Influencer
Engagement Rate:
3.4%
Avg. View:
43
Location:
Savingwithneka is a micro-influencer passionate about teaching their audience the art of extreme couponing. Their content features grocery shopping vlogs, couponing tutorials, and tips for maximizing savings at various retailers. Savingwithneka's expertise in couponing makes them a valuable resource for budget-conscious individuals looking to stretch their dollars further.

#10.savewitheunice

@savewitheunice
Hey Savers! Let’s save some money! 💰 ✨TikTok | Instagram | savewitheunice ✨Canal en español | ahorrandoconeunice https://youtube.com/@ahorrandoconeunice
Followers:
3.9K|
Micro Influencer
Engagement Rate:
3.0%
Avg. View:
115
Location:
US
Savewitheunice is a multi-platform influencer who has cracked the code to incredible savings, sharing her wisdom across TikTok, Instagram, and YouTube. Her content is a treasure trove of couponing tips, tricks, and hauls, with a particular emphasis on maximizing savings at Walmart. Eunice's engaging and informative approach, coupled with her dedication to helping her audience save money, has earned her a loyal following of budget-conscious shoppers eager to embrace her savvy shopping strategies.

Tailor Your Search for More Influencers with Latest Data

Featured Walmart Influencers: The Everyday Fashionista

Download List

#1.Khennedy Wooster

@Khennedy Wooster
@amazonfashion #amazonfashion @amazonhome #amazonhome 5’3 size small for reference 🤍 PR/Collabs 📧 khennedy444@gmail.com
Followers:
241.5K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
1074
Location:
United States
Khennedy Wooster is a highly engaging influencer known for her stylish and affordable fashion finds, primarily featuring pieces from Amazon. Her content resonates with followers looking for budget-friendly ways to elevate their wardrobes. Khennedy's consistent use of relevant hashtags and her dedicated focus on accessible style make her a prime choice for brands looking to partner with a relatable and influential figure in the affordable fashion space.

#2.Shivani Rajani

@Shivani Rajani
💌 shivanirajani09@gmail.com Shop my outfits here:
Followers:
46.6K|
Micro Influencer
Engagement Rate:
2.9%
Avg. View:
1350
Location:
Shivani Rajani is a fashion influencer who has mastered the art of the try-on haul, captivating her 46K+ Instagram followers with her honest reviews and stylish finds. Her content aligns perfectly with the essence of Walmart influencers, showcasing how to create on-trend looks without breaking the bank. Shivani's focus on affordable fashion and relatable try-on videos makes her an ideal partner for brands looking to reach a budget-conscious and engaged audience.

#3.Stylewith.sunita

@Stylewith.sunita
Fashion | Beauty | Lifestyle 👠 Thank u for being here🫶🎀 For collaboration Dm 💌 Bhubaneswar📍
Followers:
31.6K|
Micro Influencer
Engagement Rate:
10.8%
Avg. View:
3413
Location:
India
Stylewith.sunita is a fashion enthusiast who has mastered the art of mixing and matching affordable pieces to create stunning looks. Her Instagram, with over 31K followers, is a treasure trove of outfit inspiration, showcasing how to elevate everyday style without breaking the bank. Sunita's focus on affordable fashion and relatable style makes her an ideal partner for brands like Walmart, seeking to connect with a budget-conscious and engaged audience.

#4.POOJA

@POOJA
5ft of Badass Human excellence ✨ Living Large @concert_couple 👯‍♂️
Followers:
345.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
745
Location:
India
POOJA is a petite fashion powerhouse, inspiring her 344K+ Instagram followers with her bold style and accessible approach to fashion. Her content is a testament to the fact that style doesn't have to come with a hefty price tag, showcasing how to create stunning looks with affordable pieces. POOJA's dedication to petite fashion and budget-friendly style makes her an ideal partner for brands like Walmart, seeking to reach a diverse and style-conscious audience.

#5.Nikita Dixit

@Nikita Dixit
Fashion/ Beauty • Keeping it Simple & Real 📍Bangalore 👩🏻‍💻 Works @kpmg ✉️ Collab : dixit.nicky97@gmail.com Links to all my posts ⬇️
Followers:
27.3K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
180
Location:
India
Nikita Dixit is a fashion and beauty influencer who makes trendy style accessible to her large and engaged audience. She regularly shares affordable fashion finds, styling tips, and hauls, often featuring popular brands like Myntra and Amazon. Nikita's content resonates with her followers seeking budget-friendly fashion inspiration, making her a perfect fit for collaborations aiming to reach a budget-conscious demographic interested in recreating her effortlessly chic looks.

#6.Temi The Sage

@Temi The Sage
hello, I'm Temi! I'm a registered nurse by night and a content creator by day! welcome to the TTS family. your source of fashion & style inspiration, beauty, lifestyle, tips, and motivation! this channel is dedicated to empowering women to embrace their unique style and express themselves with confidence. I am here to inspire you to step out of your comfort zone, try new looks, and embrace the power of self-expression. My videos are carefully crafted to provide you with practical advice, creative inspiration, and a dose of confidence to help you feel your best every day! I believe that when you look good, you feel good, and I want to empower you to radiate confidence in every aspect of your life. Join my vibrant TTS family of like-minded women who are passionate about fashion and living authentically. Be part of the conversation in my comments section, where you can connect with fellow boss ladies, share your thoughts, and get personalized advice from me.
Followers:
2.4K|
Micro Influencer
Engagement Rate:
2.2%
Avg. View:
53
Location:
Temi The Sage is a registered nurse turned fashion and lifestyle influencer, inspiring her growing YouTube audience to embrace their unique style with confidence. Temi's content centers around affordable fashion, beauty, and lifestyle tips, making her a perfect fit for collaborations with brands like Walmart. Her dedication to showcasing budget-friendly style solutions and empowering women through fashion makes her a valuable partner for brands looking to reach a diverse and engaged audience.

#7.Poised Petite

@Poised Petite
Hi! I'm Michelle, an over 50 girl that loves sharing fashion, beauty, travel and lifestyle. I'm 5'0, size 0 Petite and Petite XS. My background is in retail and skincare. I enjoy sharing tips and tricks to help you look and feel like the best version of yourself at every size. Thanks for stopping by, I hope you'll stay!
Followers:
17.6K|
Micro Influencer
Engagement Rate:
1.0%
Avg. View:
177
Location:
US
Poised Petite, led by the ever-stylish Michelle, is a YouTube channel dedicated to empowering women over 50 to embrace fashion and style at any age. Michelle's content, tailored specifically for petite women, offers a refreshing perspective on fashion, showcasing how to style affordable pieces for maximum impact. Her dedication to body positivity and age inclusivity makes her an ideal partner for brands like Walmart, seeking to reach a diverse and often overlooked demographic.

#8.ShayNicoleXO

@ShayNicoleXO
Heyyy Beautiful, If you're new here WELCOME! This is my journey of navigating marriage, motherhood, and entrepreneurship. It gets a little ghetto and chaotic, but I love it here and know you will too! I hope to help build your confidence through style and self-care, while pushing you to work towards the dreams that keep you up at night. I pray that my story inspires and motivates you to DO THE MOST! Remember, you are the only thing standing in your way! Xoxo. Stay connected with me: Instagram- @shaynicole.xo TikTok- @shaynicolexo Shop all my looks here! https://www.shopltk.com/explore/ShayNicoleXO
Followers:
140.0K|
Macro Influencer
Engagement Rate:
0.9%
Avg. View:
1232
Location:
US
ShayNicoleXO is a lifestyle and fashion influencer, sharing her journey through marriage, motherhood, and entrepreneurship with her 140K+ YouTube subscribers. Her content is a blend of style hauls, fashion finds, and motivational content, inspiring her followers to embrace their dreams and express themselves through style. ShayNicoleXO's focus on affordable fashion and relatable lifestyle content makes her an ideal partner for brands looking to connect with a diverse and engaged audience.

#9.Renu Sharma

@Renu Sharma
📹42K+ Youtube Fam ✉️renigraphy@gmail.com 📱Subscribe👇
Followers:
22.9K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
3
Location:
India
Renu Sharma is a rising star in the world of affordable fashion, captivating her 22K+ followers with her stylish outfit inspiration and accessible approach to style. Her content aligns perfectly with the goals of Walmart influencers, showcasing how to create stunning looks without breaking the bank. Renu's dedication to showcasing budget-friendly fashion makes her an ideal partner for brands looking to connect with a style-conscious audience.

#10.𝑰𝑵𝑫𝒀 𝑩𝑬𝑳𝑳𝑬

@𝑰𝑵𝑫𝒀 𝑩𝑬𝑳𝑳𝑬
Just sharing all my favorite finds 🥹🫶🏽 Fashion • Fitness • Lifestyle 5’3 / 0-2 / XS-Small LINKS & CODES:
Followers:
1.1M|
Mega Influencer
Engagement Rate:
0.3%
Avg. View:
4004
Location:
This mega influencer is a fashion icon for the everyday woman, amassing over 1 million Instagram followers with her accessible and on-trend style. Her content is a constant source of outfit inspiration, showcasing how to create chic and affordable looks for any occasion. This influencer's dedication to making fashion fun and attainable makes her a perfect fit for brands looking to reach a wide audience of style enthusiasts.

Tailor Your Search for More Influencers with Latest Data

Reaching Your Target Audience Through Walmart Influencers

Each Walmart Influencer persona attracts a distinct audience segment:

  • The Budget-Conscious Guru: Appeals to value-conscious shoppers, families looking for deals, and individuals seeking out the best prices on everyday essentials.
  • The Family-Oriented Trendsetter: Resonates with parents, caregivers, and individuals looking for practical solutions and product recommendations to manage their busy lives.
  • The Everyday Fashionista: Attracts a fashion-conscious audience interested in affordable style, trendy clothing, and accessible fashion inspiration.

Content Themes Dominating the Walmart Influencer Landscape

Walmart Influencers create engaging content across various themes, including:

  • Product Reviews and Demonstrations: Providing honest feedback and showcasing the features and benefits of Walmart products.
  • Shopping Hauls and Store Walkthroughs: Taking their audience on virtual shopping trips, highlighting new arrivals, and sharing their in-store experiences.
  • DIY Projects and Hacks: Using Walmart products in creative and budget-friendly DIY projects, home decor ideas, and life hacks.
  • Recipes and Meal Planning: Sharing easy-to-follow recipes using affordable ingredients from Walmart.

Finding the Right Walmart Influencers

Discover relevant Walmart Influencers using these platform-specific hashtags:

Instagram:

  • #WalmartFinds
  • #WalmartDeals
  • #WalmartFashion
  • #WalmartHome
  • #WalmartGrocery

TikTok:

  • #WalmartMustHaves
  • #WalmartShopping
  • #WalmartLifeHacks
  • #WalmartBeauty
  • #FoundItAtWalmart

YouTube:

  • Walmart Haul
  • Walmart Shop With Me
  • Walmart Product Review

Top Product Niches for Walmart Influencers

1. Home Goods and Decor

Walmart's extensive selection of affordable home decor, furniture, and organizational products makes it a prime target for influencers in this niche.

2. Apparel and Fashion Accessories

From trendy clothing to affordable basics, Walmart offers a wide range of fashion options. Influencers can showcase stylish outfits, create lookbooks, and highlight the versatility of Walmart's fashion offerings.

3. Food and Grocery Items

Walmart's grocery section is a treasure trove for food influencers. They can create recipe content, share meal planning tips, and highlight unique or budget-friendly grocery finds.

Featured Walmart Influencers for Food and Grocery Items Collaboration

Download List

#1.Cecily Bauchmann

@Cecily Bauchmann
mom of 4🪩🩷🫶🏼 pastorswife+everything in bet🦋 cecilybauchmann@trend-mgmt.com
Followers:
2.2M|
Mega Influencer
Engagement Rate:
1.8%
Avg. View:
40562
Location:
US
Cecily Bauchmann is a highly engaging mega influencer and mom of four who has cultivated a large and loyal following by sharing her relatable experiences with family-friendly recipes. Her content centers around simplifying mealtimes for busy families, making her an ideal partner for brands aiming to reach parents and households seeking meal solutions.

#2.The Polish Mom

@The Polish Mom
💕Welcome💕 🍔I like to cook and do reviews 🍔 💌thepolishmom@gmail.com💌
Followers:
113.2K|
Macro Influencer
Engagement Rate:
1.7%
Avg. View:
2085
Location:
US
The Polish Mom is a highly engaging influencer who shares her passion for cooking with over 100k followers on TikTok. Her content focuses on family-friendly recipes, with hashtags like #cookwithme, #toddlermeals, and #easydinner highlighting her commitment to simple and delicious meals. Brands seeking to collaborate with Walmart influencers focused on practical cooking solutions would find a perfect match in The Polish Mom.

#3.Kris Hughes | Home Life

@Kris Hughes | Home Life
💌: krislhbrand@gmail.com
Followers:
203.7K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
2055
Location:
US
Kris Hughes offers a relatable and engaging window into her home life, captivating over 200k followers with her easy recipes and family-friendly meal ideas. Her content frequently features hashtags like #easyrecipe and #chicken, indicating a dedication to simple, delicious cooking. Brands looking to reach a Walmart influencer audience interested in approachable meal solutions would find a valuable partner in Kris.

#4.Julia Pacheco

@Julia Pacheco
Welcome! I'm Julia Pacheco, a wife and mother to two lovely daughters who LOVES cooking for my family! On my channel you'll find delicious and easy family friendly dinner recipes + tips for creating a simple home cooking menu. You only need basic kitchen items to cook with me! I post new videos weekly! Thank you for following along 🌼 NEW COOKBOOK AVAILABLE NOW!! https://www.juliapachecocooking.com/cookbook You can search for your favorite recipes on my WEBSITE→ juliapacheco.com Newsletter→ https://www.juliapachecocooking.com/free Instagram→ instagram.com/julia.pacheco.cooking Amazon Home & Kitchen Store→ amazon.com/shop/juliapacheco Facebook→ https://www.facebook.com/JuliaPachecoYouTube/ 📖 Exciting things coming soon! Be the first to know→ https://www.juliapachecocooking.com/waitlist-julia-pacheco Julia Pacheco 223 W Cougar Blvd #416 Provo, Utah 84604 Business Inquiries: pachecojuliacooking@gmail.com - Thank you for all the support 🧡 📍 SUBSCRIBE so you don't miss a thing!!
Followers:
878.0K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
6032
Location:
US
Julia Pacheco is a macro influencer passionate about simplifying home cooking with her delicious and easy-to-follow recipes. Her channel is a treasure trove of family-friendly meals, often highlighting time-saving tips and budget-friendly ingredients. Julia's dedication to creating practical and approachable recipes makes her an ideal walmart influencer for brands aiming to inspire home cooks.

#5.Joey Jurgovan

@Joey Jurgovan
• Real Food 🥩 Daily Movement 🏃‍♂️Non-Toxic Living ☢️ • Keep It Simple // Do What Makes Sense 👍 • Getting Sorted Every.Single.Day 🫡 @sorted.brand
Followers:
351.9K|
Macro Influencer
Engagement Rate:
2.3%
Avg. View:
7934
Location:
United States
Joey Jurgovan is a macro-influencer promoting a balanced lifestyle encompassing real food, daily movement, and non-toxic living. His content centers around sharing easy-to-follow recipes, documenting his daily eats, and providing insights into a nutrient-dense lifestyle. Joey's dedication to simple, wholesome living makes him a great fit for brands seeking Walmart influencers in the healthy food and lifestyle space.

#6.Beth

@Beth
Email: barielhembree@outlook.com
Followers:
38.7K|
Micro Influencer
Engagement Rate:
1.0%
Avg. View:
634
Location:
US
Beth is a rising food influencer who captivates her audience with her simple yet delicious dinner recipes. Her TikTok is a treasure trove of meal planning inspiration, offering budget-friendly meal solutions and catering to those with picky eaters. Beth's content would resonate well with audiences seeking easy and affordable walmart influencer meal ideas.

#7.A Mind Full Mom

@A Mind Full Mom
Hi! I'm Kristen and welcome to A Mind "Full" Mom's kitchen! Here you find my recipes, tips, and tricks that will make healthy eating a reality for your family! These recipes and tips are easy to follow, are budget-friendly, and are kid-tested and approved! Whether you are looking for recipes your kids will enjoy, a delicious healthy family meal, or tips on how to use your Instant Pot, you are sure to find what you are looking for here. I would LOVE to help you make sitting down and enjoying a healthy and delicious family meal a reality for you! Check out all my printable recipes and tips on my blog: https://amindfullmom.com Happy Cooking, Kristen
Followers:
58.8K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
134
Location:
US
A Mind "Full" Mom is a micro influencer dedicated to making healthy eating a reality for families. Her channel offers a variety of recipes and tips that are easy to follow, budget-friendly, and kid-approved. A Mind "Full" Mom's focus on making healthy eating enjoyable and accessible makes her a perfect fit for brands promoting nutritious and convenient meal solutions.

#8.Sachita Jasani

@Sachita Jasani
holistic health coach + psychologist helping you fall in love with your health journey 📧 sachitajasani1998@gmail.com
Followers:
15.2K|
Micro Influencer
Engagement Rate:
3.7%
Avg. View:
559
Location:
India
Sachita Jasani is a micro-influencer and a holistic health coach, guiding her audience on a journey to embrace a healthier lifestyle. She regularly shares healthier grocery hauls, provides insights into nutritious food swaps, and educates her followers on making conscious food choices. Sachita's passion for healthy living and grocery shopping aligns perfectly with brands seeking walmart influencers in the health and wellness niche.

#9.BudgetMeals

@BudgetMeals
Quick and Easy Budget Meals Stop overthinking dinner!
Followers:
376.7K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
1358
Location:
US
BudgetMeals is a rising star in the world of affordable cuisine, captivating a large audience with their quick and easy budget meal ideas. Their content is perfect for those seeking to simplify dinner without breaking the bank, making them a valuable partner for brands looking to reach a budget-conscious audience interested in delicious and convenient meals.

#10.OneStopChop

@OneStopChop
No Reservation Required 📧 Onestopchop21@gmail.com ⬇️ 📖 For Cookbook/Ebooks ⬇️
Followers:
2.7M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
4129
Location:
US
OneStopChop is a mega influencer who has mastered the art of creating restaurant-quality meals at home. Their content is a treasure trove of easy-to-follow recipes and cooking inspiration, making them an ideal collaborator for brands looking to reach a wide audience of food enthusiasts.

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Featured Walmart Influencers for Home Goods and Decor Collaboration

Download List

#1.Do It On A Dime

@Do It On A Dime
I'm Kathryn! #DollarTree #Organization junkie 💛YouTuber, 2.36 million strong. 🎥 Accidental influencer, come as you are.💛 #doitonadime #diy #cleaning
Followers:
472.8K|
Macro Influencer
Engagement Rate:
0.8%
Avg. View:
3585
Location:
United States
Do It On A Dime, led by Kathryn, is a YouTube sensation with a massive following drawn to their incredible DIY and organization hacks using affordable products. Their content resonates with a broad audience seeking practical and budget-friendly solutions for their homes, making them a perfect fit for brands like Walmart looking to reach a value-conscious consumer.

#2.Yesenia Lee | Yess At Home

@Yesenia Lee | Yess At Home
⚒️ Making people mad one DIY at a time ✨ DIY’s | Home Decor | Everything in between 📍 Jacksonville, Florida 💌 homewithyesslee@gmail.com
Followers:
56.7K|
Micro Influencer
Engagement Rate:
1.6%
Avg. View:
926
Location:
United States
Yesenia Lee | Yess At Home is a micro influencer who has mastered the art of budget-friendly DIY and home decor. Her Instagram feed is a constant source of inspiration, showcasing her creative projects and transformations that prove you don't need to spend a fortune to have a stylish home. Her passion for DIY and affordable style makes her an ideal candidate for Walmart influencers.

#3.Harshal | Home Decor & Furniture Flips

@Harshal | Home Decor & Furniture Flips
If you live in India 🇮🇳 & want to decorate your home on a budget, you’re at the right place! Follow for decor, DIY, furniture flips, outfits & more ✨
Followers:
113.8K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
244
Location:
India
Harshal is a go-to Walmart influencer for anyone in India looking to elevate their home decor on a budget. His content is a treasure trove of DIY projects, furniture flips, and affordable styling tips, making him relatable to a wide audience. Harshal's engaging approach and practical advice make him a perfect fit for brands targeting the budget-conscious home decor market.

#4.Cara Lanelle

@Cara Lanelle
Hi Guys! My name is Cara and I like to think of myself as your personal home decor shopper! On this channel you can expect to see Home Updates, Amazon Hauls, Interior Design Tips, Shop With Me videos and pretty much All Things Home! If that sounds like something you are interested in please stay awhile and subscribe! xoxo Cara Lanelle Caralanelle@thesociablesociety.com
Followers:
70.8K|
Micro Influencer
Engagement Rate:
2.2%
Avg. View:
1568
Location:
US
Cara Lanelle is a YouTube micro influencer who acts as your personal home decor guide. Her channel is a one-stop shop for all things home, featuring room tours, Amazon hauls, interior design tips, and shop with me videos. Her focus on affordable finds and stylish design makes her a perfect fit for Walmart influencers looking to showcase the retailer's home goods selection.

#5.rushton home | home decor & inspiration

@rushton home | home decor & inspiration
organic european modern style & mountain views 🏔️ beautiful, affordable decor for warm and inviting homes — even with kids and pets ↓ shop my feed ↓
Followers:
105.3K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
134
Location:
United States
Rushton Home offers a captivating blend of organic European modern style with a focus on creating warm and inviting living spaces. This walmart influencer's content is perfect for those seeking affordable yet stylish home decor ideas, especially for homes with kids and pets. Their consistent posting and shoppable feed make them a valuable resource for both inspiration and purchasing decisions.

#6.natalie doef

@natalie doef
✨ interiors, plants & diy 🐶 minnow the irish setter 🌿 sharing my sun-filled apartment in ontario, canada ✉️ nataliedoef@gmail.com
Followers:
358.5K|
Macro Influencer
Engagement Rate:
0.8%
Avg. View:
2989
Location:
Canada
Natalie Doef is a Canadian influencer who has cultivated a dedicated following by sharing her passion for interior design, plants, and DIY projects. Her content is a treasure trove of inspiration for those looking to transform their living spaces into bright and stylish havens, making her an ideal walmart influencer.

#7.DIY_Ideas_22

@DIY_Ideas_22
🪔​​A crafts dream! We are sharing the best DIY and craft projects for you.🎨 🕴️Ambassador for 'Inkling Scents'
Followers:
440.1K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
1832
Location:
DIY_Ideas_22 is a highly engaging Instagram macro influencer that inspires followers with creative DIY and craft projects. Their content is a treasure trove of ideas for home decor, makeovers, and stylish living solutions. Their passion for affordable and accessible projects makes them ideal Walmart influencers for showcasing the retailer's diverse range of crafting and home goods.

#8.Hillary | Design | LifeStyle | Content Creator

@Hillary | Design | LifeStyle | Content Creator
Creating a beautiful LUXE home for LESS Style•Design•Hacks•Daily Deals & Finds ⬇️SHOP my HOME⬇️
Followers:
1.5M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
2024
Location:
United States
Hillary is a highly influential figure in the world of affordable luxury home decor. Her content revolves around creating a stunning home without breaking the bank, featuring design hacks, daily deals, and amazing finds. Hillary's ability to seamlessly blend style and affordability makes her a perfect partner for brands looking to reach a budget-conscious audience interested in elevated home decor.

#9.Jodi

@Jodi
🌱 your space should tell your story 💌 jodigo@amiratalent.com 🧑🏻‍💻 seattle
Followers:
209.4K|
Macro Influencer
Engagement Rate:
2.2%
Avg. View:
4544
Location:
Canada
Jodi is a macro influencer based in Seattle who inspires her followers to create beautiful and inviting homes. Her Instagram feed is a curated collection of home decor inspiration, featuring cozy corners, stylish furniture finds, and practical tips for interior design. Her aesthetic aligns well with the brand's focus on creating stylish and affordable living spaces, making her a great choice for Walmart influencers.

#10.Jhackleen Boychew

@Jhackleen Boychew
Neutral • Organic • Modern decor AFFORDABLE + FUNCTIONAL FINDS 𝗦𝗛𝗢𝗣 𝗠𝗬 𝗛𝗢𝗠𝗘 ⬇️
Followers:
565.9K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
660
Location:
United States
Jhackleen Boychew is a prominent Walmart influencer specializing in modern home decor with an emphasis on affordability and functionality. Her content mainly features neutral and organic aesthetics, appealing to a wide audience seeking budget-friendly home styling solutions. With a substantial following and consistent engagement, Jhackleen presents a great opportunity for brands looking to tap into the home decor market.

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Featured Walmart Influencers for Apparel and Fashion Accessories Collaboration

Download List

#1.Walmart Over Everything ♥ Liz

@Walmart Over Everything ♥ Liz
Just a Walmart fan page sharing all the best finds☺️ Home•Fashion•Seasonal+ more! US🇺🇸 Click here to shop my feed ⤵ (affiliate links)
Followers:
484.1K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
2871
Location:
United States
Liz is a Walmart enthusiast and influencer who has built a dedicated following by sharing her passion for all things Walmart. Her content primarily features stylish and affordable fashion finds, home decor, and seasonal must-haves, all sourced from Walmart. Her consistent use of Walmart-related hashtags and shopping links makes her an ideal partner for brands looking to reach a Walmart-loving audience.

#2.Kealana Rede

@Kealana Rede
The Best of Walmart since 2019! 👗 Fashion, Home, and More! 🛒 Let’s have fun shopping together. ✨ Shop My Feed Below ✨
Followers:
207.5K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
474
Location:
United States
Kealana Rede is a highly engaging Walmart influencer who has been sharing her best Walmart finds since 2019. Her content spans fashion, home decor, and more, always emphasizing the affordability and style that Walmart offers. Kealana's consistent use of relevant hashtags and her dedicated focus on all things Walmart make her an ideal partner for brands looking to tap into her enthusiastic audience.

#3.Smita Patel

@Smita Patel
Welcome Friend. I’m Smita from Dallas TX Stand out style on a budget. Click link below to shop my looks. 📧 Whatsmitafound@gmail.com
Followers:
505.1K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
2554
Location:
United States
Smita Patel is a Dallas-based fashion influencer renowned for her ability to curate standout style on a budget. Her content features a mix of outfit inspiration, shopping hauls, and styling tips, with a focus on showcasing affordable fashion finds from retailers like Walmart and Amazon. Smita's dedication to accessible fashion and her engaging content make her a perfect fit for brands looking to reach a budget-conscious audience.

#4.Kerrissa Fernandez

@Kerrissa Fernandez
Helping women feel confident and beautiful in the clothes they wear without breaking the bank. Collaborations:kerrissa@ovaagency.com ⬇️⬇️shop here⬇️⬇️
Followers:
201.8K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
980
Location:
United States
Kerrissa Fernandez is a fashion influencer passionate about empowering women to feel confident and stylish without breaking the bank. Her content primarily features affordable fashion finds and outfit inspiration, with a strong emphasis on showcasing the versatility of Walmart styles. Her consistent use of Walmart-related hashtags and shopping links makes her a valuable partner for brands looking to reach a budget-conscious audience interested in trendy and accessible fashion.

#5.Lachelle Trends

@Lachelle Trends
Outfit Inspo Fashion | Hair | Beauty New Videos👇🏾
Followers:
284.8K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
984
Location:
United States
Lachelle Trends is a prominent Walmart influencer specializing in outfit inspiration, fashion, hair, and beauty content. Her posts frequently feature popular hashtags like #rossfinds and #walmartfinds, highlighting her knack for discovering trendy pieces at affordable prices. Lachelle's impressive engagement rate reflects her strong connection with a substantial audience interested in accessible style.

#6.Marnie Goldberg

@Marnie Goldberg
This is the place for everyday fashion, wearable outfit ideas and easy makeup looks for the woman over 40, over 50, or anyone who likes a casual, realistic approach to style. I feature lots of Walmart and Amazon hauls, as well as a focus on more affordable brands with the occasional splurge from retailers like Nordstrom. If this sounds like your kind of style, welcome to my channel! I upload a new video every Sunday and Thursday and post daily outfit inspiration on my Instagram and YouTube community page. Please subscribe-you don't want to miss the latest video! Direct email: marnie@msgoldgirl.com
Followers:
255.0K|
Macro Influencer
Engagement Rate:
1.2%
Avg. View:
3130
Location:
US
Marnie Goldberg is a fashion and beauty influencer catering to women over 40 who appreciate a casual and realistic approach to style. Her content features wearable outfit ideas, easy makeup looks, and frequent Walmart and Amazon hauls, highlighting affordable fashion finds. Marnie's focus on relatable style and budget-friendly options makes her an ideal partner for brands targeting a mature audience interested in accessible fashion.

#7.Krista - Walmart Finds

@Krista - Walmart Finds
Curating my favorite finds from Walmart! #walmartfinds Affordable fashion, home decor & more! WALMART is a trademark of Walmart Inc. & its affiliates.
Followers:
313.7K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
354
Location:
United States
Krista is a Walmart enthusiast who uses her platform to curate and share her favorite finds from the retail giant. Her content primarily focuses on affordable fashion and home decor, showcasing the versatility and trendiness of Walmart's offerings. Krista's genuine passion for Walmart, coupled with her keen eye for style, makes her a perfect fit for collaborations seeking to highlight the best of Walmart's products.

#8.Desde Walmart

@Desde Walmart
😎 Aquí te enteras primero que nadie de los mejores hallazgos de Walmart. 🎁 Nos gusta hacer giveaways.
Followers:
159.4K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
1104
Location:
Mexico
Desde Walmart is a Mexico-based influencer who consistently showcases the best finds and deals available at Walmart. Their content heavily features hashtags like #walmart and #walmartclearance, making it easy for their audience to discover and take advantage of the latest deals. Their engagement with their followers is high, making them a great option for brands looking to reach a Walmart-loving audience.

#9.I AM DESII

@I AM DESII
Contact : iamdesii.PR@gmail.com Connect With Me! 👇🏽
Followers:
46.1K|
Micro Influencer
Engagement Rate:
2.2%
Avg. View:
994
Location:
US
I AM DESII is a fashion-forward influencer who provides her followers with the latest style inspiration and trends. Her content focuses on creating chic and accessible looks, particularly for the fall season. Her use of hashtags like 'fall fashion' and 'fashion trends' suggests a strong alignment with showcasing apparel and accessories, making her a suitable partner for brands like Walmart looking to promote their seasonal collections.

#10.Lauren | Petite Style

@Lauren | Petite Style
5’0 curvy petite outfits try ons + daily deals 40 + low tox + celiac all the fun in stories 📍Birmingham, AL 💌 laurin_311@yahoo.com 👇🏻 SHOP!
Followers:
116.2K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
482
Location:
United States
Lauren is a petite and curvy style influencer who provides outfit inspiration and shares daily deals with her followers. Her content primarily features affordable fashion options from brands like Walmart and Target, catering to women seeking stylish pieces in a range of sizes. Lauren's relatable content and consistent engagement make her a valuable partner for brands targeting a similar demographic.

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Standing Out in the Walmart Influencer Crowd

To captivate audiences and attract collaborations, Walmart Influencers should consider these content strategies:

  • Focus on Authenticity and Relatability: Connect with viewers by showcasing genuine experiences using Walmart products in everyday life.
  • Highlight Value and Savings: Emphasize the affordability and value proposition of Walmart products, appealing to budget-conscious consumers.
  • Embrace Creativity and Innovation: Go beyond basic product reviews. Develop unique content formats, such as DIY tutorials, styling challenges, or budget-friendly home makeovers, using Walmart products.