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Skincare Influencers: Your Ultimate Guide to Navigating the World of Skincare Experts, Advocates, and Enthusiasts

Skincare Influencers have become indispensable allies for brands navigating the dynamic beauty and wellness landscape. From in-depth product reviews and ingredient spotlights to captivating skincare routines and practical tips, these influencers shape consumer perceptions and drive purchasing decisions. This comprehensive guide delves into the multifaceted world of Skincare Influencers, exploring their distinct personas, target audiences, and the diverse range of products they promote. Whether you're a brand seeking impactful collaborations or an enthusiast eager to discover the latest skincare trends, this guide will equip you with the knowledge to navigate the exciting world of Skincare Influencers.

Skincare Influencers: Understanding the Different Personas

Skincare Influencers are not a monolithic group. They adopt various personas, each catering to a specific niche within the broader skincare landscape. Understanding these personas is crucial for identifying influencers who align with your brand and target audience.

Here are some prominent Skincare Influencers personas:

  • The Skincare Expert: This persona is characterized by in-depth knowledge of skincare ingredients, formulations, and treatments. They often hold certifications or have a background in dermatology or esthetics.
  • The Clean Beauty Advocate: This persona focuses on promoting natural, organic, and sustainable skincare products. They are passionate about ingredient transparency and ethical sourcing.
  • The Skincare Enthusiast: This persona is relatable and approachable, sharing their personal skincare journey and product recommendations with their followers.

Featured Skincare Influencers - The Skincare Expert

Download List

#1.Dr. Anuradha Jindal

@Dr. Anuradha Jindal
Skincare/Haircare/Sexual Wellness MD Dermatologist 🩺 Fellowship in Aesthetic Dermatology Helping people since 2014 🏥 Dm SKIN to book a consultation 📩
Followers:
35.2K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
61
Location:
India
Dr. Anuradha Jindal is a highly sought-after dermatologist and skincare influencer with a passion for helping people achieve healthy and radiant skin. Her content provides valuable insights into various skincare concerns, offering evidence-based advice and product recommendations. With a large and highly engaged following, Dr. Jindal presents an exceptional opportunity for brands to collaborate with a trusted medical professional in the skincare space.

#2.Dr Michelle Wong - Beauty Science

@Dr Michelle Wong - Beauty Science
Chem PhD | cosmetic science | sci-ed 🇦🇺 👇 New video: Scam like a scientist: rosemary oil and hair loss part 2 👇 Free Exfoliation Guide
Followers:
574.4K|
Macro Influencer
Engagement Rate:
1.2%
Avg. View:
6800
Location:
Australia
Dr. Michelle Wong is a prominent skincare influencer and cosmetic chemist with a PhD, captivating a large audience on Instagram with her in-depth knowledge and engaging content. She excels at debunking skincare myths, explaining scientific research, and providing evidence-based advice. Her expertise and influence make her a highly sought-after partner for brands seeking to collaborate with a leading voice in the skincare community.

#3.Tracy Hudson

@Tracy Hudson
Skin Transformation Expert |📍NYC & LA Erase Dark Spots, Acne & Age Management 🛍️ Shop Products/Book Treatments ⬇️
Followers:
124.2K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
715
Location:
United States
Tracy Hudson is a renowned Skin Transformation Expert with a passion for helping individuals achieve their skincare goals. Her content focuses on providing practical solutions for common concerns such as dark spots, acne, and aging. With a large and engaged following, Tracy offers brands a valuable platform to connect with an audience actively seeking skincare advice and product recommendations.

#4.dr. Heleen Kibbelaar - Chemist

@dr. Heleen Kibbelaar - Chemist
👩‍🔬PhD in complex fluids (like shampoos and creams) 👩‍🏫Explaining the science behind cosmetics 🗃Business: heleen@sciencemeetscosmetics.com
Followers:
112.3K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
308
Location:
Netherlands
Dr. Heleen Kibbelaar is a chemist and skincare influencer using her platform to bridge the gap between science and cosmetics. With a PhD in complex fluids, she breaks down complex skincare concepts, making them accessible and engaging for her audience. Her expertise and educational content make her a valuable resource for brands seeking to collaborate with a trusted voice in the industry.

#5.Christine Byer, Antiaging Esthetician

@Christine Byer, Antiaging Esthetician
Indianapolis Master Esthetician, licensed since 2001. I specialize in Facial Contouring Massage, microcurrent facial toning, fibroblast skin tightening, phototherapy & other anti-aging techniques & professional skincare products. Visit www.christinebyeresthetics.com to learn more. I grew up in a large family, the middle sister of 5 girls. I was always plucking, brushing, painting my sisters (or yelling "Don't leave the house like that!") Fast forward to my college years, I ignored my beauty roots and went on to get my BA from Indiana University. Fast forward another 10 years and I was miserable. I hated corporate America. At age 29 I went back to school, BEAUTY SCHOOL! Now, 20 years later I KNOW it was the best decision of my life. Everything about professional skincare and changing my clients' skin is electrifying to me. I adore it! I guess that's why when I found microcurrent facial toning (my niche) I never looked back. Join me on your skincare journey.
Followers:
92.3K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
68
Location:
US
Christine Byer is a highly influential skincare expert and licensed Master Esthetician with a passion for anti-aging solutions. Her content showcases her expertise in Facial Contouring Massage, microcurrent facial toning, and other advanced skincare techniques. With a large and engaged following, Christine offers brands a powerful platform to reach a beauty-conscious audience seeking professional skincare advice and recommendations.

#6.Chemist Confessions

@Chemist Confessions
Two skincare chemists navigating the confusing world of skincare. The podcast is an extension of their blog where the two have a heart to heart discussion of balancing the science of skincare with real skincare woes.
Followers:
7.1K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
22
Location:
US
Chemist Confessions is a popular podcast and blog dedicated to demystifying the world of skincare. Hosted by two experienced skincare chemists, the platform offers a unique blend of scientific insights and practical advice. Their content resonates with skincare enthusiasts seeking evidence-based recommendations and a deeper understanding of product formulations.

#7.Nerida Joy

@Nerida Joy
Nerida Joy provides skincare tips and secrets collected from her 45 years experience working with A-list celebrities in order to educate and give you facts about how to care for your own skin. She was named one of the Top Facialists in the country by ELLE and SELF Magazines, and was the only facialist among fifty dermatologists to be listed as a Skin Expert by ELLE. She has been profiled in over sixty prestigious beauty publications and sits on the Editorial Advisory Board of NEWBEAUTY Magazine. Nerida believes that the real secret to beautiful skin does not lie in professional treatments, but in the daily system you use at home. Some of her clients include Jennifer Garner, Angie Harmon, Jessica Simpson, Tyra Banks, Madeleine Stowe, Mia Maestro, Rachel Nichols, Isla Fisher and Natalia Cordova
Followers:
81.5K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
50
Location:
US
Nerida Joy is a highly sought-after skincare influencer with over 45 years of experience in the beauty industry. Her channel offers viewers expert advice and insider tips on achieving healthy, radiant skin. Nerida's impressive clientele and features in top beauty magazines solidify her position as a trusted authority in the skincare world.

#8.Dr. Shereene Idriss

@Dr. Shereene Idriss
Welcome to PillowtalkDerm! NEW VIDEO EVERY SATURDAY AT 10AM EST. 💜 Hi! I am a board-certified dermatologist based in NYC, who happens to be tired of all the misinformation out there when it comes to skincare and cosmetic procedures. I believe appropriate maintenance and subtle changes can overall be dramatic, and I also believe in being YOUR own best self. What started as a community of obsessed skin nerds became the skincare brand, Dr. Idriss 🛌 Follow along this channel for my #PillowtalkDerm stories where I cover a wide (and random) range of skincare and beauty topics. Hope you guys enjoy!
Followers:
1.5M|
Mega Influencer
Engagement Rate:
0.3%
Avg. View:
5160
Location:
Dr. Shereene Idriss is a highly respected board-certified dermatologist and skincare influencer dedicated to providing accurate and accessible skincare information. Her content centers around debunking myths, explaining complex skincare concepts, and empowering her audience to make informed decisions about their skin. With a massive and engaged following, Dr. Idriss offers brands an unparalleled platform to reach a vast audience of skincare enthusiasts.

#9.jane

@jane
your cosmetic chemist gal | 📍LA tiktok @janethechemist (180k+) 👩🏻‍🔬 partnerships & business inquiries: contact@janethechemist.com
Followers:
41.4K|
Micro Influencer
Engagement Rate:
1.7%
Avg. View:
707
Location:
United States
Jane is a prominent skincare influencer and cosmetic chemist with a dedicated following on Instagram. Her content centers around educating her audience on cosmetic science, breaking down complex ingredients, and providing insightful product reviews. Jane's expertise and engaging approach make her an ideal partner for brands looking to collaborate with a knowledgeable and influential figure in the beauty space.

#10.Mo skin lab

@Mo skin lab
Embark on a transformative journey with Mohammed's Skincare Simplified! Join me as I unravel the complexities of skincare science. With my background as a pharmacist, medical lab technician, and master's degree student in safety assessment and toxicology, I possess a profound understanding of skincare product chemistry. Indulge your passion for skincare as I guide you through this channel, sharing invaluable knowledge to make informed choices about the latest trends and products. From local gems to international wonders, I meticulously analyze ingredients to determine their efficacy. Disclaimer: While I strive to provide accurate information, I am not liable for any injury or damage resulting from the use or reliance on my content. Join me on this enlightening journey, expanding your skincare expertise and discovering the perfect products for you!
Followers:
8.8K|
Micro Influencer
Engagement Rate:
2.5%
Avg. View:
215
Location:
IT
Mo Skin Lab, led by the knowledgeable Mohammed, is a go-to resource for skincare enthusiasts seeking in-depth information and product analysis. Mohammed's background as a pharmacist, medical lab technician, and toxicology master's degree student provides him with a unique understanding of skincare science. His content focuses on ingredient breakdowns, product reviews, and the latest skincare trends, making him a trusted source of information for a discerning audience.

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Featured Skincare Influencers - The Skincare Enthusiast

Download List

#1.Mama Random🧩

@Mama Random🧩
💌matteorandonlnd@gmail.com 🪐1.3M+ on IG and 1.5M+ on YT Esthetician Stud
Followers:
1.2M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
1172
Location:
AE
Mama Random is a highly engaging mega-influencer and self-proclaimed 'Esthetician Stud' with a massive following across multiple platforms. Her content focuses on skincare tips, routines, and product recommendations, providing valuable insights to her audience. Mama Random's relatable and approachable style, combined with her expertise in skincare, makes her an ideal partner for brands looking to reach a wide and engaged audience.

#2.MilkyDew

@MilkyDew
nyc |🥛♡ 🥛glass of dewy skin ⋆𐙚₊˚⊹♡ contactmilkydew@gmail.com
Followers:
180.9K|
Macro Influencer
Engagement Rate:
1.7%
Avg. View:
3530
Location:
US
MilkyDew is a Skincare Influencer passionate about Korean skincare and achieving that coveted 'glass skin' look. Their content features product reviews, routines, and tips, all centered around Korean beauty philosophies. Their engaging and informative approach has earned them a dedicated following, making them a perfect match for brands specializing in Korean skincare or targeting a skincare-savvy audience.

#3.teamacne

@teamacne
Get rid of your acne for good with my acne program that's helped thousands 👇🏼
Followers:
40.8K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
251
Location:
US
Teamacne is a dedicated resource for individuals seeking to achieve clear and healthy skin. Their content focuses specifically on acne, providing valuable tips, product recommendations, and insights into effective treatment options. With a strong emphasis on positivity and support, teamacne empowers their followers to take control of their skincare journey and achieve lasting results.

#4.𝑨𝒏𝒋𝒆𝒍𝒂 𝑪𝒉𝒉𝒂𝒕𝒖𝒊 | Skincare Content Creator

@𝑨𝒏𝒋𝒆𝒍𝒂 𝑪𝒉𝒉𝒂𝒕𝒖𝒊 | Skincare Content Creator
Combination Oily Skin 💌 For Collab: anjela.dreamjela@gmail.com | 🇮🇳🇲🇾 🛍️ YesStyle Discount Code: ANJEL101
Followers:
104.0K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
505
Location:
Malaysia
This Malaysian influencer is a go-to source for skincare advice, particularly for those with combination and oily skin. Her Instagram feed is a blend of product reviews, routine breakdowns, and helpful tips, all shared with a genuine passion for skincare. Her relatable experiences and honest approach make her a trusted voice in the online skincare community.

#5.Wendy's skincare shop

@Wendy's skincare shop
30 yr esthetician/Non-invasive anti-aging tips/Get your skincare planner here!⬇️
Followers:
158.9K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
79
Location:
US
Wendy's skincare shop is a must-follow for skincare enthusiasts seeking expert advice and product recommendations. Run by a seasoned esthetician with 30 years of experience, this channel offers a wealth of knowledge on achieving healthy and youthful skin. With a focus on non-invasive anti-aging techniques and personalized skincare plans, Wendy's skincare shop provides valuable insights and resources for a targeted audience.

#6.justin

@justin
🇰🇷 ❤️ acne tips 📧 business@justinmchung.co ⬇️ K SKINCARE 40% OFF (summer)
Followers:
433.3K|
Macro Influencer
Engagement Rate:
7.6%
Avg. View:
39346
Location:
US
Justin is a relatable Skincare Influencer who shares his personal journey with acne and his passion for Korean skincare. His content provides valuable insights into achieving clear skin, offering product recommendations and tips based on his own experiences. With a focus on transparency and authenticity, Justin has cultivated a dedicated following seeking effective skincare solutions.

#7.Tammy's Ageless Beauty

@Tammy's Ageless Beauty
Welcome to my channel! A little about me ~ I am a licensed Cosmetologist with 35 years of experience, I am also trained in facials, I have an extensive background in skincare, makeup and hair. I am a trained makeup artist with 25 years of experience. I have worked runway, print and for a model agency! My goal is to help ALL women feel beautiful at any age...It's OK to LOVE YOUR AGE....... I thank you for all the time you spend with me! Join me, Subscribe today!! For PR and Business ONLY: Binderella190@aol.com
Followers:
302.0K|
Macro Influencer
Engagement Rate:
0.8%
Avg. View:
2405
Location:
US
Tammy is a licensed cosmetologist with over three decades of experience in the beauty industry. Her YouTube channel, Tammy's Ageless Beauty, is dedicated to helping women of all ages embrace their natural beauty and feel confident in their own skin. Tammy's expertise and approachable demeanor make her a relatable and trusted source of information for skincare enthusiasts.

#8.Mayzo

@Mayzo
Boston girl❤️beauty and skincare over 40❤️true crime is my other love❤️mom of 2
Followers:
20.3K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
78
Location:
US
Mayzo is a relatable Skincare Influencer focusing on beauty and skincare for the over 40 demographic. She shares her personal experiences, product recommendations, and tips for aging gracefully. Her authentic approach and informative content have garnered a loyal following, making her an ideal partner for brands targeting mature skincare enthusiasts.

#9.Savanna Boda

@Savanna Boda
I’m not a regular esthetician, I’m a cool esthetician
Followers:
144.2K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
159
Location:
US
Savanna Boda is a relatable skincare influencer known for her cool and approachable personality. She shares her expertise on skincare, particularly for acne-prone skin, offering tips, product recommendations, and makeup advice. Savanna's genuine approach and valuable content make her a great choice for brands seeking to reach a targeted audience interested in skincare solutions.

#10.Claudine Escamillas

@Claudine Escamillas
☁️soft make up | skincare | haircare | body care | perfume 💌 skinprojectbycf@gmail.com | 📍UK
Followers:
8.9K|
Micro Influencer
Engagement Rate:
4.8%
Avg. View:
426
Location:
United Kingdom
Claudine Escamillas is a UK-based beauty and skincare influencer. She is known for her soft makeup looks, detailed skincare routines, and honest product reviews. Her content exudes a relatable and approachable vibe, resonating with her engaged audience.

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Featured Skincare Influencers - The Clean Beauty Advocate

Download List

#1.Jessica Haze

@Jessica Haze
Cruelty Free & Vegan Makeup and Fashion
Followers:
68.7K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
321
Location:
US
Jessica Haze is a prominent voice in the vegan and cruelty-free beauty space. Her content features makeup and fashion choices that align with her ethical values. As a dedicated advocate for clean beauty, Jessica resonates with a large audience interested in sustainable and conscious living.

#2.Trish V

@Trish V
Hello! If you love botanically driven skincare with a healthy dose of actives, easy makeup looks, and honest beauty reviews, then you are in the right place! XOXO, Trish
Followers:
4.0K|
Micro Influencer
Engagement Rate:
2.2%
Avg. View:
89
Location:
US
Trish V is a passionate advocate for botanically driven skincare and eco-conscious beauty practices. Her content features honest product reviews, easy makeup looks, and valuable insights into green beauty. With a focus on natural and organic ingredients, Trish provides her audience with a wealth of knowledge on sustainable and effective skincare solutions.

#3.Catherine Lockhart

@Catherine Lockhart
🍉we're chatting clean beauty & wellness 📧catherine@fromatoztalent.com
Followers:
173.5K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
296
Location:
US
Catherine Lockhart is a prominent skincare influencer advocating for clean beauty and wellness. Her content centers around non-toxic living and skincare, resonating with an engaged audience interested in natural and organic products. Brands seeking to reach a health-conscious demographic would find Catherine a valuable partner.

#4.Britt Witkin

@Britt Witkin
Serving up honest reviews of conscious, clean(er) beauty, skincare, haircare & more, so you know what to buy and what not to buy. Over the past seven years I've tested and honestly reviewed thousands of products using my Styleshaker Scorecard system. If you're looking for quick, comprehensive reviews of the latest products out there, you're in the right spot. Welcome! Check out reviews for beauty, skincare and haircare brands like RMS Beauty, ILIA, Kosas, Merit, Viori, Prose, as well as product reviews featuring independent brands so you can discover what's new with me! Keep an eye out for recaps of my monthly favorites as well, my "Britt's Picks" updates! I created this channel because I was incredibly overwhelmed when I started switching over to clean, green beauty products. These reviews are what I wish I had when I first started out. The goal isn't to make you buy more, it's to help you find your fewer, better (for you, your body, your family. your planet) favorites.
Followers:
17.0K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
51
Location:
US
Britt Witkin is a trusted voice in the clean beauty space, offering in-depth reviews of conscious skincare, haircare, and makeup products. Her commitment to ingredient transparency and sustainable practices makes her a go-to resource for discerning consumers seeking effective and ethical beauty solutions. Britt's detailed product evaluations and informative content have earned her a loyal following among skincare enthusiasts.

#5.Prakash Organics 🍉

@Prakash Organics 🍉
Organic clinical skincare & prof. chemical peels. 18 years licensed experience
Followers:
19.2K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
34
Location:
US
Prakash Organics is a skincare influencer and licensed esthetician with 18 years of experience in organic clinical skincare and professional chemical peels. Their content focuses on educating their audience about the benefits of organic skincare and providing valuable insights into achieving healthy, glowing skin. Prakash Organics' commitment to natural ingredients and expertise in the field makes them a perfect match for brands promoting organic and sustainable skincare solutions.

#6.My Skin Vibe

@My Skin Vibe
✨ Welcome to My Skin Vibe, your ultimate destination for all things skincare! ❤️ 💆‍♀️ If you're passionate about achieving glowing, healthy skin, you've come to the right place. ✅ 🧖‍♀️ Our channel is dedicated to providing you with expert advice, product reviews, DIY skincare recipes, and in-depth guides on how to tackle skin concerns like acne, aging, hyperpigmentation, and dryness. 🌟 🌷 We believe that great skin starts with understanding your unique skin type and using the right ingredients that work best for you.🍃 🌸 Whether you're a skincare newbie or a seasoned enthusiast, our content is designed to empower you with the knowledge and confidence to create a skincare routine that suits your lifestyle and skin goals. 🎯 💖 From the latest trends in the beauty industry to timeless skincare tips that have stood the test of time, My Skin Vibe is here to help you find your best skin vibe. 👩‍🔬 ➡️ Join our community and start your journey towards radiant, flawless skin today! 💧
Followers:
1.1K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
2
Location:
US
My Skin Vibe is a YouTube channel dedicated to providing viewers with a wealth of knowledge on all things skincare. This channel offers everything from expert advice and product reviews to DIY skincare recipes and in-depth guides on tackling various skin concerns. My Skin Vibe is a great resource for anyone looking to achieve glowing, healthy skin.

#7.Love of Earth Co.

@Love of Earth Co.
I’m here to help you live a happier, healthier, more eco-friendly lifestyle! ☺️ Welcome!🌎 Check out our shop for your Zero Waste goodies! FREE SHIPPING ON ALL ORDERS https://loveofearthco.com/ https://www.instagram.com/loveofearthco/ https://www.tiktok.com/@loveofearthco?lang=en
Followers:
183.0K|
Macro Influencer
Engagement Rate:
2.4%
Avg. View:
4435
Location:
US
Love of Earth Co. inspires a happier, healthier, and more eco-friendly way of life. This channel provides valuable resources and promotes zero-waste products, making sustainable living accessible and appealing. Their impressive engagement rate and dedicated following make them an ideal partner for brands targeting environmentally conscious consumers.

#8.Reagan Hart

@Reagan Hart
Hi All! Welcome to my channel, my name is Reagan. I create videos about clean, indie beauty brands. I hope you subscribe! Thanks so much for stopping by!
Followers:
7.5K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
63
Location:
US
Reagan Hart is a beauty influencer passionate about showcasing clean and indie beauty brands. Her content provides valuable insights into lesser-known brands prioritizing natural ingredients and ethical practices. Skincare enthusiasts seeking unique and sustainable products would find Reagan's recommendations insightful.

#9.Curate&Glow☁️

@Curate&Glow☁️
30+ glowy skincare | self care | makeup recs 🫧🧘🏼☁️🎧☕️
Followers:
1.1K|
Micro Influencer
Engagement Rate:
2.8%
Avg. View:
31
Location:
GB
Curate&Glow is a TikTok channel dedicated to providing skincare enthusiasts with tips and recommendations for achieving a radiant complexion. This micro-influencer emphasizes a holistic approach to skincare, incorporating self-care practices and product recommendations. Curate&Glow's content is relatable and informative, making it a valuable resource for those seeking to enhance their skincare routine.

#10.Cosmetics by Caroline

@Cosmetics by Caroline
Hi and welcome to my little slice of the internet! I make videos talking about clean beauty and conscious living. I upload every Tuesday at 9am PST. I love to read all of my comments and I cannot wait to chat with you! Looking for other ways to get in touch? Feel free to DM me all your questions or comments on Instagram ( @cosmeticsbycaroline )
Followers:
6.7K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
53
Location:
US
Cosmetics by Caroline is a passionate advocate for clean beauty and conscious living, sharing her insights on organic and sustainable makeup products. Her content features detailed product reviews, tutorials, and tips for incorporating ethical and non-toxic choices into beauty routines. With a focus on ingredient transparency and mindful consumption, Cosmetics by Caroline resonates with an audience seeking healthier and more sustainable alternatives in the beauty industry.

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Skincare Influencers: Decoding Their Target Audiences

Each Skincare Influencer persona attracts a distinct target audience.

  • The Skincare Expert: Appeals to a more discerning audience seeking expert advice and product recommendations. Their followers are often highly engaged and actively seeking solutions to specific skincare concerns.
  • The Clean Beauty Advocate: Resonates with consumers who prioritize natural and sustainable living. Their audience is passionate about ethical consumption and environmentally friendly products.
  • The Skincare Enthusiast: Attracts a broader audience interested in skincare trends, product reviews, and relatable skincare routines. Their followers appreciate authenticity and genuine product recommendations.

Skincare Influencers: Exploring Popular Content Themes

Skincare Influencers create a wide array of content, ranging from product reviews and tutorials to skincare routines and educational videos.

Here are some major content themes prevalent in the Skincare Influencers niche:

  • Product Reviews: Detailed and honest reviews of skincare products, highlighting their pros, cons, and suitability for different skin types.
  • Skincare Routines: Step-by-step guides to daily skincare routines, often tailored to specific skin concerns or times of day.
  • Ingredient Spotlights: In-depth explanations of common skincare ingredients, their benefits, and how they work.
  • Skincare Tips and Tricks: Sharing practical tips and tricks for achieving healthy and glowing skin.

Skincare Influencers: Finding the Right Influencers for Your Brand

Discovering relevant Skincare Influencers can be achieved through various methods:

Hashtags: Utilize platform-specific hashtags to uncover influencers creating content aligned with your brand and target audience.

Skincare Influencers: Products They Promote

Skincare Influencers collaborate with a diverse range of brands and promote various products within the skincare niche. Here are the top 3 product niches:

Skincare Products

This encompasses a wide array of products, including cleansers, toners, serums, moisturizers, masks, and sunscreens. Skincare Influencers often partner with brands to review and promote these products to their followers.

Skincare Tools and Devices

From jade rollers and gua sha stones to microcurrent devices and LED masks, skincare tools and devices are gaining popularity. Skincare Influencers often demonstrate how to use these tools and highlight their benefits.

Skincare Supplements

Supplements that promote skin health, such as collagen peptides, hyaluronic acid, and antioxidants, are becoming increasingly popular. Skincare Influencers often incorporate these supplements into their routines and discuss their potential benefits.

Featured Skincare Influencers for Skincare Supplements Collaboration

Download List

#1.Dr.Kay

@Dr.Kay
Neuroscience PhD obsessed with antiaging tools for women
Followers:
21.2K|
Micro Influencer
Engagement Rate:
1.6%
Avg. View:
513
Location:
US
Dr. Kay is a neuroscience PhD with a passion for anti-aging and longevity, particularly for women. Her content delves into the science behind aging and explores various tools and strategies to promote healthy aging. Dr. Kay's expertise in neuroscience provides a unique and valuable perspective on skincare and overall well-being.

#2.Dr Adel | Dermatologist

@Dr Adel | Dermatologist
Dermatologist spilling☕️ on skin, hair & nails 💞💅🏼 💌 dradel@nodentalent.com
Followers:
1.6M|
Mega Influencer
Engagement Rate:
0.6%
Avg. View:
11889
Location:
GB
Dr. Adel is a trusted dermatologist utilizing social media to educate millions on proper skincare practices. Their content covers a wide range of dermatology topics, from acne and anti-aging to hair and nail care. With a focus on providing evidence-based advice and debunking common skincare myths, Dr. Adel is a highly influential figure in the skincare community.

#3.LegendaryLadyLabs

@LegendaryLadyLabs
Unleash Your Inner Legendary
Followers:
25.9K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
176
Location:
US
LegendaryLadyLabs is a prominent voice in the women's health and beauty sphere, empowering individuals to embrace aging gracefully. Their content spotlights the benefits of collagen supplements, particularly for skin health, and provides valuable insights into achieving a youthful glow. With a dedicated following seeking natural solutions for anti-aging, LegendaryLadyLabs is an ideal partner for promoting skincare supplements.

#4.Dermguru

@Dermguru
Dermatologist👩‍⚕️ IG @dermguru 📧 zubritskylm@gmail.com
Followers:
1.5M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
2165
Location:
US
Dermguru is a verified dermatologist and mega influencer on TikTok, boasting a following of nearly 1.5 million. They provide expert skincare advice, product recommendations, and insights into various treatments. Dermguru's professional background and engaging content make them a trusted source of information for skincare enthusiasts.

#5.DrGazy

@DrGazy
Board Certified Derm Simplifying Skincare @Easy Derm Find your treatment 👇🏼
Followers:
93.0K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
253
Location:
US
DrGazy is a board-certified dermatologist dedicated to simplifying skincare for their audience. They provide accessible and informative content on various skincare topics, including routines, treatments, and product recommendations. DrGazy's commitment to making dermatology understandable and relatable makes them a valuable resource for skincare enthusiasts.

#6.Ageless Beauty Skin Care with AbsoluteJOI

@Ageless Beauty Skin Care with AbsoluteJOI
Effective Physician Formulas | Healthy Ageless Skin Clean, Minimalist Skincare Retinol Plus Vitamin C Face Oil Collab on Amazon Creator Connections
Followers:
8.2K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
6
Location:
United States
Ageless Beauty Skin Care with AbsoluteJOI is a brand dedicated to providing effective and clean skincare solutions for achieving a youthful complexion. Their content highlights the benefits of physician-formulated products, emphasizing key ingredients like retinol and vitamin C. With a focus on healthy aging and minimalist routines, Ageless Beauty Skin Care resonates with skincare enthusiasts seeking natural and results-driven options.

#7.Shino Bay Aguilera

@Shino Bay Aguilera
Aesthetic Dermatologist and Spiritual Advisor
Followers:
109.9K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
238
Location:
United States
Shino Bay Aguilera is an aesthetic dermatologist and spiritual advisor who offers a unique perspective on beauty and wellness. Her content centers around skincare, aesthetics, and holistic health, making her a relevant voice in the skincare influencer community. Shino's combined expertise in dermatology and spirituality allows her to connect with audiences seeking both inner and outer well-being.

#8.Bend Beauty

@Bend Beauty
Beauty you can see, and feel B Corp | 1% for the 🌎 Award Winning 🏆 Clinically Proven 🔬 ✨Marine Collagen ✨Renew + Protect ✨GUT GLOW Shop ⤵️
Followers:
17.4K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
27
Location:
Canada
Bend Beauty is a Canadian micro-influencer passionate about promoting beauty from within. Their content focuses on healthy skin, self-care, and mindful living, aligning perfectly with brands promoting skincare supplements. With a dedicated following and consistent messaging, Bend Beauty offers an authentic voice to connect with health-conscious consumers.

#9.Dr Dray | Dermatologist

@Dr Dray | Dermatologist
Board certified dermatologist, @Omnilux LED Scientific Advisory Board Member
Followers:
511.9K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
1357
Location:
US
Dr. Dray is a trusted board-certified dermatologist leveraging social media to educate and empower individuals on proper skincare practices. Her content covers a wide range of dermatology topics, from retinol and hair growth to addressing common skin concerns. With a focus on scientific evidence and practical advice, Dr. Dray is a highly credible skincare influencer capable of effectively promoting related products.

#10.Dr. Mamina Turegano, MD

@Dr. Mamina Turegano, MD
3x Boarded Dermatologist, Internist, & Dermatopathologist Science 🤝 Holistic
Followers:
1.2M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
443
Location:
US
Dr. Mamina Turegano is a board-certified dermatologist, internist, and dermatopathologist who shares her expertise with a large online audience. As a trusted medical professional, her content focuses on providing valuable skincare advice and promoting a holistic approach to skin health. Dr. Turegano's influence as a skincare influencer makes her a valuable partner for brands.

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Featured Skincare Influencers for Skincare Products Collaboration

Download List

#1.Dr Dray

@Dr Dray
Hi and welcome to my channel! I am a dermatologist and skin care enthusiast with a passion for skin care and a healthy lifestyle. Follow along with me on my Youtube journey. Don't forget to sunscreen and subscribe for more!! I am a part of the Amazon affiliate program. I use Amazon, rewardstyle, sharesale, shopmyshelf, awin, and iHerb commissionable links on my channel. If you make a purchase from an affiliate link, then I earn a commission. Disclaimer: This Youtube channel is not intended to provide diagnosis, treatment or medical advice. Content provided on this Youtube channel is for informational purposes only. Please consult with a physician or other healthcare professional regarding any medical or health related diagnosis or treatment options. Information on this Youtube channel should not be considered as a substitute for advice from a healthcare professional. The statements made about specific products are not to diagnose, treat, cure or prevent disease.
Followers:
2.4M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
1381
Location:
US
Dr. Dray is a board-certified dermatologist and leading skincare influencer with a passion for educating her large and engaged audience on all things skincare. Her content covers a wide range of topics, from product reviews and routine recommendations to addressing specific skin concerns. Dr. Dray's expertise and trustworthiness make her an ideal partner for brands seeking to collaborate with a respected authority in the skincare industry.

#2.Sarah Palmyra

@Sarah Palmyra
Hey there! I’m Sarah, your beauty bestie! I’m a former Sephora beauty advisor who worked in skincare, makeup, and gave hydra facials too! I love chatting about makeup, skincare, and anything beauty! I hope you’ll show up for honest beauty reviews, skincare tips, GRWMs, advice and stay for the positive beauty content content ✨
Followers:
393.0K|
Macro Influencer
Engagement Rate:
0.8%
Avg. View:
3020
Location:
US
Sarah Palmyra is a trusted beauty expert and former Sephora advisor, offering a wealth of knowledge in skincare and makeup. Her channel provides honest product reviews, helpful skincare tips, and engaging GRWM routines, catering to a large and dedicated audience. Sarah's experience and credibility make her a perfect fit for brands seeking to collaborate with a knowledgeable and influential figure in the beauty community.

#3.Nipun Kapur

@Nipun Kapur
Hello Hello & Welcome to Skincare Simplified. I am a certified skincare consultant & coach and I design skincare routines. I am here to help you find your way through the thousands of skincare products available and find your ideal routine. Subscribe for daily skincare videos and Join my membership to access member only live streams where I speak with you one on one and help you design your skincare routine. https://www.youtube.com/@NipunKapur/membership
Followers:
297.0K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
266
Location:
AE
Nipun Kapur is a certified skincare consultant and coach who provides his audience with personalized skincare routines and product recommendations. His in-depth knowledge of skincare makes him a valuable resource for skincare enthusiasts. Brands looking for a knowledgeable and experienced skincare influencer should consider collaborating with Nipun.

#4.Marlena Stell

@Marlena Stell
My purpose for this channel is to inspire everyone of all ages, sizes, skin color, and ethnicities to feel their best on the inside and out. My sole calling in life is to build others up and to help them feel beautiful. On my channel I provide makeup education along with other beauty and lifestyle content. I am a 40+ year old woman, a mom, a CEO, a business owner, a wife, and so much more. I have been providing content on Youtube since 2008 and truly love what I do! _________________________________________________________ MAKEUP GEEK ACADEMY: https://www.makeupgeekacademy.com BUSINESS INQUIRIES: caleb@smallscreenmarketing.com
Followers:
1.6M|
Mega Influencer
Engagement Rate:
0.2%
Avg. View:
2599
Location:
US
Marlena Stell is a highly influential figure in the beauty community, offering a wealth of knowledge through her makeup tutorials and product reviews. As a trusted source for beauty and lifestyle advice, she has cultivated a loyal following seeking guidance on all things skincare. Marlena's platform is an ideal space for brands looking to reach a beauty-conscious audience.

#5.Denitslava Makeup

@Denitslava Makeup
Hi everyone! My name is Denitsa and I love everything about beauty and makeup :) If you like my videos, SUBSCRIBE :) INSTAGRAM: https://www.instagram.com/denitslava/ FACEBOOK: https://www.facebook.com/Denitslava/ ♥ CONTACT ME ♥ E-mail: denitslava@hotmail.com
Followers:
7.5M|
Mega Influencer
Engagement Rate:
1.5%
Avg. View:
113017
Location:
US
Denitslava Makeup is a highly influential figure in the beauty community, captivating millions with her artistry and tutorials. Her content primarily focuses on makeup transformations and product reviews, showcasing her skills and expertise to a global audience.

#6.Tarini Peshawaria

@Tarini Peshawaria
HI! I am Tarini. Welcome to my channel where I talk about everything skincare, makeup, thrifty recommendations and more!
Followers:
867.0K|
Macro Influencer
Engagement Rate:
2.4%
Avg. View:
20458
Location:
IN
Tarini Peshawaria is a prominent skincare influencer known for her comprehensive reviews and recommendations on a wide range of beauty products. Her content revolves around skincare, makeup, and thrifty recommendations, making her a go-to source for her engaged audience seeking advice on these topics. With a strong online presence and authentic approach, Tarini is an ideal partner for brands looking to reach a beauty-conscious audience.

#7.Leanne Page

@Leanne Page
One girl, a whole lot of makeup & skincare. Email: leanne@outreachagency.co.uk
Followers:
867.0K|
Macro Influencer
Engagement Rate:
1.2%
Avg. View:
10014
Location:
Leanne Page is a prominent beauty influencer with a passion for makeup and skincare. Her engaging content and product reviews resonate with a large and dedicated audience seeking the latest trends and recommendations. Leanne's expertise and influence in the beauty space make her an ideal partner for brands looking to reach a beauty-conscious audience.

#8.Dr. Sam Ellis

@Dr. Sam Ellis
NEW VIDEOS WILL GO LIVE EVERY FRIDAY AT 12pm ET/9am PT! Hi! I'm a Board-Certified Dermatologist based in Danville, California. Welcome to my channel! My goal is to answer all your skincare and treatment questions, share honest skincare product reviews, and give you a peek into my life as a dermatologist. Find me on Instagram: https://www.instagram.com/drsamanthaellis
Followers:
490.0K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
3119
Location:
US
Dr. Sam Ellis, a board-certified dermatologist, shares her expertise on skincare through informative and engaging content. Her videos cover product reviews, treatment options, and insights into her daily life as a dermatologist, appealing to a wide audience seeking professional skincare advice.

#9.Chetali Chadha

@Chetali Chadha
Hey beautiful people! I'm a happy-go-lucky dreamer. With my passion and so many years of experience in skincare and beauty industry, here I am sharing my expertise with you. This is what I love and this is where my heart lies. Keep watching this space as you join me on an exciting roller-coaster ride where I share everything related to skincare, haircare, makeup, fashion, lifestyle tips and a lot more! I created a skincare course for you to ace your skincare game and to enrol in INDIA'S FIRST EVER SKINCARE MASTERCLASS visit - www.chetalichadha.com Love and Light Chetali
Followers:
567.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
1019
Location:
IN
Chetali Chadha is a passionate skincare influencer with years of experience in the beauty industry. She shares her expertise through informative content covering skincare, haircare, makeup, and lifestyle. Chetali's dedication to educating her audience on achieving healthy, radiant skin makes her a valuable partner for brands seeking to reach skincare enthusiasts.

#10.Madi Prettyman

@Madi Prettyman
Skincare & makeup routines with acne & rosacea prone skin 🙃
Followers:
4.4K|
Micro Influencer
Engagement Rate:
3.5%
Avg. View:
155
Location:
Madi Prettyman is a skincare influencer specializing in content for acne and rosacea-prone skin. Her relatable and informative videos provide valuable insights into managing these skin concerns, offering product recommendations and routine advice.

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Featured Skincare Influencers for Skincare Tools and Devices Collaboration

Download List

#1.ShereeneIdriss

@ShereeneIdriss
Dermatologist🤓PillowtalkDerm Chief Nerd @dr.idriss No hidden sponsorships💥
Followers:
1.0M|
Mega Influencer
Engagement Rate:
0.4%
Avg. View:
5981
Location:
US
Dr. Shereene Idriss is a leading dermatologist and skincare influencer with a dedicated following seeking expert advice and product recommendations. Her content provides valuable insights into various skin concerns, offering practical tips and solutions.

#2.Aylen Park

@Aylen Park
✨IG: aylenpark 🇦🇷🇰🇷🇺🇸 ✨aylen@underscoretalent.com ⇓ Amazon Storefront ⇓
Followers:
1.3M|
Mega Influencer
Engagement Rate:
1.0%
Avg. View:
15648
Location:
US
Aylen Park is a prominent figure in the world of skincare, captivating a large and engaged audience with her passion for all things K-beauty. Her content is a treasure trove of product reviews, routines, and tips, all centered around achieving that coveted Korean skincare glow.

#3.Braun Beauty US

@Braun Beauty US
The official Instagram page for Braun Beauty US. Designed for what matters: you 😍
Followers:
24.1K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
18
Location:
United States
Braun Beauty US is a dedicated platform showcasing the latest in beauty technology. Their content highlights the brand's commitment to providing innovative solutions for smooth and radiant skin.

#4.CheekyGlo

@CheekyGlo
✨ Smooth, soft skin in seconds! 🛒 TIKTOK5 for 5% off! 👇🏻 SHOP NOW
Followers:
460.6K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
651
Location:
AU
CheekyGlo is a skincare influencer who is passionate about helping people achieve smooth, soft skin. They regularly feature skincare tools in their content, demonstrating their use and benefits. With a focus on achieving visible results, CheekyGlo's engaging content and product recommendations resonate with their audience.

#5.Fanny | skincare & ASMR ☁️

@Fanny | skincare & ASMR ☁️
contact: Fanny-scg@hotmail.com 🫦
Followers:
5.6M|
Mega Influencer
Engagement Rate:
0.9%
Avg. View:
53324
Location:
FR
Fanny is a prominent skincare influencer who has amassed a massive following with her unique approach to beauty content. Combining skincare routines with the soothing elements of ASMR, Fanny creates a captivating experience for her audience.

#6.RevAir • Reverse-Air Dryer

@RevAir • Reverse-Air Dryer
The Fastest, Easiest, Healthiest Way to Dry & Smooth Hair in One Step currently available within 🇺🇸 + 🇨🇦
Followers:
298.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
115
Location:
United States
RevAir is a revolutionary haircare brand that has taken the beauty industry by storm with its innovative reverse-air drying technology. Their content showcases the remarkable benefits of their product, emphasizing its ability to dry and smooth hair quickly and healthily.

#7.Dr Adel Twins

@Dr Adel Twins
Dr Adel, a Consultant Dermatologist and Dr Ree, a doctor with an interest in Skin. We are identical twins 👯‍♀️on a mission to deliver educational content in a fun, easily digestible way. Learning does NOT have to be boring! ✨ 📚 Our channel delivers dermatology, skincare & haircare information using an evidence based approach. So excited to welcome you to your online skin & haircare bible! 🎀 💕 🤍
Followers:
184.0K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
475
Location:
GB
Dr. Adel Twins, led by Consultant Dermatologist Dr. Adel and Dr. Ree, is a trusted source for evidence-based information on skincare and haircare. Their engaging and informative content helps viewers understand their skin and hair better.

#8.Jenny Liu, MD FAAD , Skincare Derm

@Jenny Liu, MD FAAD , Skincare Derm
Board-Certified Dermatologist Assistant Professor Tiktok: Dr. Jenny Liu 📧 @dermtalkdocs@gmail.com YouTube: building an anti-aging skincare routine ⬇️
Followers:
858.4K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
1266
Location:
United States
Dr. Jenny Liu is a board-certified dermatologist and skincare influencer with a large and engaged following. Her content focuses on providing evidence-based skincare advice, addressing various skin concerns, and recommending effective products. Dr. Liu's expertise and engaging approach make her a trusted source of information in the skincare community.

#9.SwoleMD Skincare

@SwoleMD Skincare
Let's get your best skin with skincare that works! I'm Dr. Dylan Greeney let's talk skincare, beauty, cosmetics, skincare routines, cosmetic procedures, skincare devices, and anti-aging. I look forward to sharing affordable skincare and science backed ingredients to help you feel confident in your skin every single day. I am a board-certified dermatologist and US Army veteran. I practice both cosmetic, surgical and medical dermatology and I love answering your skincare questions!
Followers:
10.7K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
25
Location:
US
SwoleMD Skincare, led by board-certified dermatologist Dr. Dylan Greeney, provides expert advice and insights on all things skincare. Dr. Greeney's content covers a wide range of topics, from skincare routines and product recommendations to cosmetic procedures and anti-aging.

#10.annaytime

@annaytime
✨ Former beauty industry buyer helping you feel good and look good! ⭐ SHOP MY SHORTS: https://linkin.bio/annaytime ⭐ FIND ME HERE: www.annaytime.com https://tiktok.com/@annaytime http://instagram.com/annaytime ⭐ SHOP MY FAVORITES: Amazon https://www.amazon.com/shop/annaytime ShopList https://shopmy.us/annaytime Howl https://shop.howl.me/Annaytime ⭐ This description contains affiliate links which help support this channel.
Followers:
22.7K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
24
Location:
US
Annaytime, a former beauty industry buyer, leverages her expertise to provide valuable skincare and beauty advice to her followers. Her content features product reviews, tips, and routines, helping her audience achieve their skincare goals.

Tailor Your Search for More Influencers with Latest Data

Skincare Influencers: Standing Out from the Crowd

In a saturated market, it's essential for Skincare Influencers to differentiate themselves.

  • Niche Down: Focusing on a specific skincare concern, skin type, or product category can help influencers establish themselves as experts and attract a more targeted audience.
  • Educational Content: Providing valuable and informative content, such as ingredient breakdowns or skincare tips, can help influencers build credibility and trust with their followers.
  • Authenticity and Transparency: Being genuine, relatable, and transparent about product experiences can foster stronger connections with followers and enhance an influencer's credibility.