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Instagram Music Influencers: The Ultimate Guide to Finding the Perfect Collaborators

Navigating the world of music marketing on Instagram requires understanding the nuances of its key players: Instagram Music Influencers. These creators, ranging from talented singers and musicians to insightful reviewers and skilled producers, hold the key to unlocking a passionate audience of music enthusiasts. This guide delves deep into the different personas of Instagram Music Influencers, their target audiences, the content they create, and how to find the perfect match for your brand or campaign. Whether you're promoting music equipment, streaming services, or music festivals, understanding the power of Instagram Music Influencers is crucial for success in the dynamic world of music marketing.

Instagram Music Influencers: Personas

Instagram Music Influencers can be categorized into various personas, each with a unique approach and target audience:

  • Singers/Musicians: These influencers are established or aspiring musicians who use Instagram to share their music, connect with fans, and promote their work.
  • Music Reviewers: These influencers provide their opinions and insights on new music releases, albums, and artists, influencing their followers' music tastes.
  • Music Producers/DJs: These influencers showcase their production skills, remixes, and live sets, attracting aspiring musicians and electronic music enthusiasts.

Featured Instagram Music Influencers - Singers/Musicians

Download List

#1.Fritz

@Fritz
🧸🎸 Insta: Fritzhagermusic Listen to “Bad Friend” NOW!
Followers:
69.2K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
166
Location:
US

#2.skellyalive!

@skellyalive!
SkellyAlive! - what is right? Out Now!
Followers:
2.6K|
Micro Influencer
Engagement Rate:
5.4%
Avg. View:
162
Location:
DE

#3.emma foley👊

@emma foley👊
Sick beat Eternal June out now!!!
Followers:
64.3K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
824
Location:
US

#4.Karsen Veazey Music

@Karsen Veazey Music
Other account: @Karsen Veazey
Followers:
196.6K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
82
Location:
US

#5.Grace Yurchuk

@Grace Yurchuk
musical theatre & pop singer-songwriter! currently: writing a Julius Caesar musical :) Just Between Us - The Live Album out NOW🫶
Followers:
132.2K|
Macro Influencer
Engagement Rate:
1.4%
Avg. View:
1844
Location:
United States

#6.HouseGospelChoir

@HouseGospelChoir
House Music + Gospel Choir = Well you get it right?! Our new album ‘Love is the Message’ is OUT NOW! 🚀 - Lauren@earth-agency.com for bookings
Followers:
96.2K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
92
Location:
United Kingdom

#7.Peteandbas

@Peteandbas
T Pain remix ft. T-Pain OUT NOW
Followers:
2.0M|
Mega Influencer
Engagement Rate:
2.4%
Avg. View:
56403
Location:
GB

#8.Gideon

@Gideon
Hey! I’m Gideon - a pop/pop-rock artist, songwriter, and producer with a musical theater background. I got my start writing music about the Minecraft YouTube space, and I’m now branching out into the pop/dark pop scene with my upcoming EP. I love to make art (metalwork, woodworking, games, music) and I really value having a community to share that with - especially a safe space (particularly for fellow queer and neurodivergent friends and allies). I’ve been so grateful to contribute to the Hermitcraft community, and now build my own safe space on Discord (The Giddy Inn). Thanks for listening to my music and supporting me! ❤ Business email: GideonMusicMaker@gmail.com Channel character and banner by Esti Equinox: https://twitter.com/EstiStarEquinox
Followers:
27.2K|
Micro Influencer
Engagement Rate:
2.2%
Avg. View:
607
Location:
US

#9.Pigeons & Planes

@Pigeons & Planes
Keeping up with good music. Discovering new music. 🐦✈️ @seeyounextyear
Followers:
877.8K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
1828
Location:
United States

#10.Florrie

@Florrie
Making uplifting anthemic pop for your lovely ears 🪩 listen to my new song swimming pool 🎸oh and I’ve made an album just FOR YOU 😘 come say hi xx
Followers:
179.7K|
Macro Influencer
Engagement Rate:
0.8%
Avg. View:
1392
Location:
United States

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Featured Instagram Music Influencers - Music Producers/DJs

Download List

#1.TAETRO

@TAETRO
TAETRO | live performances, tutorials, soundpacks and more!
Followers:
339.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
107
Location:
US

#2.best road show dj collation 300k 🎯

@best road show dj collation 300k 🎯
All djs Welcome To My Page🙏 New Dj Updates Lighting & Dj Setups ALL GUJRAT 🌍 pagw owner 👑 @djlover.ashish #dj_lovers_of_gujrat
Followers:
220.0K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
1413
Location:
India

#3.最火歌曲DJ Remix

@最火歌曲DJ Remix
# Chinesedj # ChineseDjRemix # chinaremix2023/2024 ► 欢迎来到频道: 最火歌曲DJ Remix 我的名字是 Yukee - 这是我的音乐频道,来找我,你将享受音乐的轻松时刻,让你忘记无聊,寂寞,忘记每天的疲惫. ► 感謝收看，希望你喜歡它不要忘記 ✔訂閱頻道✔評估視頻分享歌曲 能夠為您服務是我們的榮幸 -----------------✧ ✩ ✫ ✬ ✭ ✯ ✰--------------------- ► 如果我的MV侵犯了您的版权，请将其发送给我，我会立即将其删除。请不要直接向Youtube发送任何投诉，因为它会导致我的频道关闭。感谢您的理解，对由此造成的不便，我们深表歉意。 请联系 : sunnymedia25@gmail.com 谢谢你的合作。
Followers:
128.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
53
Location:
TW

#4.Cels

@Cels
Quieres que publiquemos tu video? Escribenos 📱💻🖥️
Followers:
104.9K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
212
Location:
VE

#5.Dimitri Vegas

@Dimitri Vegas
Artist/Actor | DJMag World #1 Dj 2015/2019 Tomorrowland,Ibiza Tix & Pop Cultr.↙️
Followers:
2.3M|
Mega Influencer
Engagement Rate:
1.5%
Avg. View:
40476
Location:
ES

#6.LUCARO

@LUCARO
Music Producer🎧 | Beat Maker 🎸| Creating Free Music For The World To Listen Discover fresh and unique type beats across various genres, from hard-hitting trap and smooth R&B to energetic Retro- Synthwave Etc. Whether you’re a rapper, singer, or just love good music, you’ll find the perfect beat to inspire your next hit. Subscribe now and never miss a beat🔥🔥🔥🔈🎸🔈🔥 Contact: lucaro1912@gmail.com
Followers:
101|
Nano Influencer
Engagement Rate:
NaN%
Avg. View:
0
Location:
US

#7.JEFRY SDJ ™

@JEFRY SDJ ™
WELCOME AND DON'T FORGET TO SHARE, LIKE, COMMENT & SUBSCRIBE
Followers:
64.3K|
Micro Influencer
Engagement Rate:
0.9%
Avg. View:
608
Location:
ID

#8.Dr. HankySpanky

@Dr. HankySpanky
Followers:
0|
Nano Influencer
Engagement Rate:
NaN%
Avg. View:
0
Location:

#9.Kartier

@Kartier
Followers:
0|
Nano Influencer
Engagement Rate:
NaN%
Avg. View:
0
Location:

#10.col3man

@col3man
Music Production Tips & Tutorials. Listen to “Broken Car” with the link⬇️👖
Followers:
97.9K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
518
Location:
US

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Featured Instagram Music Influencers - Music Reviewers

Download List

#1.TheNeedleTok

@TheNeedleTok
The guy. Sub to my YouTube. :)
Followers:
1.6M|
Mega Influencer
Engagement Rate:
0.6%
Avg. View:
10121
Location:
US

#2.Spork_lift

@Spork_lift
Trying to listen to all of the music one artist at a time https://linktr.ee/Spork_lift
Followers:
29.5K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
15
Location:

#3.Darrian Smith

@Darrian Smith
💿 A&R @1501CertifiedEnt | MGMT: @mkgoinup_ 💰Agent @BeatBread Host @theanrroom 💡Lifestyle and promotions , Digital Marketing
Followers:
13.6K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
3
Location:
United States

#4.Cert

@Cert
Celebrity Featured Recording Artist Producer/Engineer.
Followers:
1.7K|
Micro Influencer
Engagement Rate:
1.8%
Avg. View:
33
Location:
US

#5.The New Yorker

@The New Yorker
Followers:
0|
Nano Influencer
Engagement Rate:
NaN%
Avg. View:
0
Location:

#6.Pop Goes the 60s

@Pop Goes the 60s
Pop Goes the 60s is dedicated to reviewing and presenting 60s music, both rare and popular, praised and scorned, under appreciated and underrated. This channel will offer regular commentary on the Beatles as well as other groups, both acclaimed and obscure. Album reviews, band histories, vinyl discographies, Albums That Never Were, and song samples, will all be part of a larger focus. Pop Goes the 60s will not be limited to just music, but will also examine film, television, pop culture from that same fabled era.
Followers:
68.2K|
Micro Influencer
Engagement Rate:
1.5%
Avg. View:
1029
Location:
US

#7.NOWNESS

@NOWNESS
Followers:
0|
Nano Influencer
Engagement Rate:
NaN%
Avg. View:
0
Location:

#8.Luna the norwegian cat 🐈‍⬛️

@Luna the norwegian cat 🐈‍⬛️
Life of the norwegian cat 🐈‍⬛️ Here I'm posting 📫 🤗 funny videos of my norwegian cat 🐈‍⬛️ . Just for fun. Have a great day 😊
Followers:
1.3K|
Micro Influencer
Engagement Rate:
1.0%
Avg. View:
12
Location:

#9.OtherMusicCritics

@OtherMusicCritics
I talk about everything music, all the time.
Followers:
569|
Nano Influencer
Engagement Rate:
NaN%
Avg. View:
0
Location:

#10.Voni

@Voni
DM FOR PROMO
Followers:
42.0K|
Micro Influencer
Engagement Rate:
1.3%
Avg. View:
593
Location:
US

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Instagram Music Influencers: Target Audiences

Each persona attracts a distinct audience segment:

  • Singers/Musicians: Fans of their music genre, aspiring musicians, and individuals interested in the music industry.
  • Music Reviewers: Music enthusiasts looking for new music recommendations and insights into the latest releases.
  • Music Producers/DJs: Aspiring producers, DJs, and fans of electronic music and live performances.

Instagram Music Influencers: Content Themes

Instagram Music Influencers create diverse content to engage their audience:

  • Original Music & Performances: Sharing snippets of their songs, live performances, and behind-the-scenes glimpses of their creative process.
  • Music Reviews & Recommendations: Providing in-depth reviews of new releases, album recommendations, and artist spotlights.
  • Music Production Tutorials & Tips: Sharing their expertise on music production software, techniques, and offering tips for aspiring musicians.

How to Find Instagram Music Influencers

Utilize relevant hashtags to discover Instagram Music Influencers:

  • General Music Hashtags: #music, #musician, #musiclover, #newmusic, #musiclife
  • Genre-Specific Hashtags: #indie, #pop, #hiphop, #electronicmusic, #rock
  • Music Industry Hashtags: #musicindustry, #musicbusiness, #musicmarketing, #musicproducer

Products Relevant to Instagram Music Influencers

Music Equipment

  • Instruments: Guitars, keyboards, drums, microphones
  • Recording Equipment: Audio interfaces, microphones, studio monitors
  • Software: Digital Audio Workstations (DAWs), plugins, virtual instruments

How They Work: Instagram Music Influencers can promote music equipment through product reviews, demos, and tutorials, showcasing its features and benefits to their audience of aspiring musicians.

Music Streaming Services

  • Spotify, Apple Music, Tidal, Amazon Music

How They Work: Influencers can partner with streaming services to promote playlists, new releases, and exclusive content, driving subscriptions and engagement.

Music Festivals & Events

  • Coachella, Glastonbury, Tomorrowland, Ultra Music Festival

How They Work: Influencers can attend and promote music festivals and events, sharing their experiences and generating excitement among their followers.

Featured Instagram Music Influencers for Music Festivals & Events Collaboration

Download List

#1.Wet Toast

@Wet Toast
100k followers 🎯 Follow for daily content ✨
Followers:
20.9K|
Micro Influencer
Engagement Rate:
599.4%
Avg. View:
139024
Location:
GB

#2.౨ৎ ᗯᗩᖇᗷY - 🪽

@౨ৎ ᗯᗩᖇᗷY - 🪽
𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠:꒰ 2023-12-14 ꒱ 🌾 ୨୧ 𝗡𝗮𝗺𝗲: Eʟᴇɴᴇ 【 🇬🇪 】 enichaa 🌴
Followers:
2.9K|
Micro Influencer
Engagement Rate:
4.3%
Avg. View:
140
Location:
GE

#3.Vini Vici

@Vini Vici
Aviram Saharai & Matan Kadosh / Vini Vici - “Few acts have such a well-defined signature sound” - quoting none other than trance icon Armin Van Buuren, when asked to describe the Vini Vici duo. Although the Vini Vici jam is labeled as Psytrance, their cataclysmic, yet authentic & mesmerising sound took them way beyond the psychedelic world spectrum. Propelled by their infinite ambition and childhood dream, the innovative duo mange to shatter the glass ceiling of the psychedelic scene, leading the tribe into a new era.
Followers:
447.0K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
370
Location:

#4.James Charles

@James Charles
Followers:
0|
Nano Influencer
Engagement Rate:
NaN%
Avg. View:
0
Location:

#5.Harry Styles

@Harry Styles
Followers:
14.8M|
Mega Influencer
Engagement Rate:
NaN%
Avg. View:
0
Location:

#6.Coldplay

@Coldplay
Official Coldplay Instagram New album, Moon Music, out now Coldplay’s only member with an individual Instagram is @guyberryman
Followers:
28.2M|
Mega Influencer
Engagement Rate:
0.8%
Avg. View:
218736
Location:
United States

#7.BBC

@BBC
The BBC is the world’s leading public service broadcaster
Followers:
5.6M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
7169
Location:
United Kingdom

#8.𝕁𝕁

@𝕁𝕁
🇰🇷🇨🇦🇺🇸 | 📍NYC, Toronto @novabeauty ambassador 💌 press@jooshica.com
Followers:
1.4M|
Mega Influencer
Engagement Rate:
1.5%
Avg. View:
21900
Location:
Canada

#9.HB Entertainment

@HB Entertainment
[ events + music + media ] 🔊11/7 frequency fest @vermonthollywood
Followers:
23.9K|
Micro Influencer
Engagement Rate:
1.5%
Avg. View:
355
Location:
United States

#10.BBC Radio 2

@BBC Radio 2
✨ The world’s biggest stars on the UK's most listened to radio station. 🔊 Listen on @bbcsounds.
Followers:
645.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
2638
Location:
United Kingdom

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Featured Instagram Music Influencers for Music Equipment Collaboration

Download List

#1.real happy tv참행복

@real happy tv참행복
Followers:
9.3K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
11
Location:
KR

#2.Justin Porter Media

@Justin Porter Media
Followers:
807.1K|
Macro Influencer
Engagement Rate:
NaN%
Avg. View:
0
Location:

#3.xJ-Will | Sync Licensing ✍️🎵

@xJ-Will | Sync Licensing ✍️🎵
Followers:
104.1K|
Macro Influencer
Engagement Rate:
NaN%
Avg. View:
0
Location:

#4.Redlight Blue

@Redlight Blue
learning guitar and making vids
Followers:
400.0K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
2678
Location:
CA

#5.Paul Davids

@Paul Davids
A fun and inspiring guitar channel, dedicated to keep the guitar fresh and alive! Quality guitar playing, beautiful arrangements, comparisons, lists, lessons, and other fun guitar related stuff from guitarist, producer and teacher Paul Davids.
Followers:
3.5M|
Mega Influencer
Engagement Rate:
0.7%
Avg. View:
22999
Location:
NL

#6.samybeatz

@samybeatz
Followers:
20.8K|
Micro Influencer
Engagement Rate:
NaN%
Avg. View:
0
Location:

#7.Ethan's Guitar Room

@Ethan's Guitar Room
In love with all things guitar and home recording. https://linkin.bio/ethanth_guitar
Followers:
715|
Nano Influencer
Engagement Rate:
NaN%
Avg. View:
0
Location:

#8.Ridley Farm Studio

@Ridley Farm Studio
Ridley Farm Studio is a recording studio based in Victor Harbor (1 hour south of Adelaide, Australia) on the beautiful Fleurieu Peninsula, set on a picturesque hill-scape and sea-view property. Created to house producers, engineers, bands and individual artists of all walks, abilities and experiences, to create world-class music and production. Here you will find our Latest Ridley Farm Sessions videos with local and interstate artists, as well as many other play throughs, vlogs and tutorial videos. If you'd like to book a recording session or a Ridley Farm Session, please contact us via email or social media.
Followers:
77|
Nano Influencer
Engagement Rate:
NaN%
Avg. View:
0
Location:
AU

#9.Giovanna ✨

@Giovanna ✨
working late cause i'm a singer
Followers:
4.0K|
Micro Influencer
Engagement Rate:
1.1%
Avg. View:
46
Location:
US

#10.SHANE LANCE

@SHANE LANCE
Followers:
186.4K|
Macro Influencer
Engagement Rate:
NaN%
Avg. View:
0
Location:

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Featured Instagram Music Influencers for Music Streaming Services Collaboration

Download List

#1.Hayley Kiyoko

@Hayley Kiyoko
wait, have you seen the view? ✨ My new album PANORAMA out now https://hayleykiyoko.lnk.to/PANORAMA
Followers:
2.3M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
2714
Location:
US

#2.Lokki

@Lokki
Аккаунт посвящён Фантастически <Инопланетному> парню Косте Лакосте 🐊 с МЕГА КОСМИЧЕСКИМ голосом🔥
Followers:
25.4K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
119
Location:

#3.Erik Gräber

@Erik Gräber
Handpan Relaxing Music Verträumt, melodisch und beruhigende Melodien. Erinnert auch an Natur-Ambient-Melodien im östlichen Stil. Frische, meditative Identität. Diese Musik erweckt Ruhe, traurige Emotionen und Spaß. Seltsame nostalgische Gefühle. Einzigartig! Lassen Sie sich musikalisch verwöhnen und genießen Sie eine meditativ entspannte Atmosphäre. ________________________ Handpan Livemusik mit Erik Gräber Anfragen & Kontakt über WhatsApp: 01590 6566428 Einsatzmöglichkeiten: - Ausstellungen / Empfänge / Eröffnungen - Empfangs-Live-Musik (Hotel / Gastronomie) - Wellness / Spa / Beauty / Massage - Sauna-Aufguss mit Live-Musik - Sauna Events - Yoga Begleitung - Live-Musik am Lagerfeuer - Klangreisen (mit und ohne Klangschalen) - Naturwanderungen - Meditations-Events
Followers:
37.5K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
3
Location:
DE

#4.Rap Direct

@Rap Direct
🔥 Rap + R&B News & Content Daily 📥 All inquiries + credit / removal: DM
Followers:
271.4K|
Macro Influencer
Engagement Rate:
3.4%
Avg. View:
9217
Location:
United States

#5.You Suck at Cooking

@You Suck at Cooking
Followers:
268.8K|
Macro Influencer
Engagement Rate:
7.2%
Avg. View:
19322
Location:
Not shared

#6.ITUNES MAC

@ITUNES MAC
Relaxing and ethereal tracks that have a dreamy, ambient feel.
Followers:
9|
Nano Influencer
Engagement Rate:
NaN%
Avg. View:
0
Location:

#7.HIVEMIND

@HIVEMIND
We make videos about music. Detroit, MI.
Followers:
456.0K|
Macro Influencer
Engagement Rate:
2.6%
Avg. View:
11890
Location:
US

#8.Simple Alpaca

@Simple Alpaca
I don't really remember how I came up with this YouTube channel name but it's kind of dope. Anyways I review products that I find interesting, both old and new. Also, If you own a phone that's running Android or iOS you might want to stay tuned since I update my phones constantly to see if the updates are buggy and what not. I also make other videos that I find interesting that might have nothing to do with technology. Anyways I make content for you, so i'm always here to listen, if you need someone to talk to please feel free to DM on twitter or instagram, I Love You So Much! PS: Please checkout my SoundCloud! Linked Below! 🔥🔥🔥🔥 Add me on instagram/Snapchat/twitter @SimpleAlpaca . Stay tuned guys! If you would like to sponsor a video please email me at SimpleAlpaca@gmail.com
Followers:
560.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
33
Location:
US

#9.aataGila

@aataGila
aataGila /aah-taa-gee-la/ Adverbial Noun A situation where you are going through shit, and more shit comes your way. Coming from a humble small town background of Maharashtra, India, aatagila and his sound both have a deep connection to euphoric compositions because music was the way to survival in those hard times of having nothing. Making and listening of aatagila's musical preferences keep on evolving with time that started with classical marathi music he got introduced as a child by his Mom, who was a singer but later pursued a career in medicine. To Bollywood music in adolescent years of legendary composers like Himesh Reshammiya, A.R. Rahman, Pritam, Vishal-Shekhar and more. To band music of Linkin Park, Coldplay, Maroon 5, Imagine Dragons and more, to underground and Hip-Hop like Tyga, Lil Wayne, Yo Yo Honey Singh, Akon, Eminem, Kanye West, Nicki Minaj to his biggest admiration of Anirudh Ravichander from South India. The obsession of Hip-Hop, House Music is current.
Followers:
312|
Nano Influencer
Engagement Rate:
NaN%
Avg. View:
0
Location:
US

#10.Angelika

@Angelika
LA🇦🇲 💌:angelikaaoh@gmail.com
Followers:
6.7K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
31
Location:
US

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Recommendations for Instagram Music Influencers

To stand out:

  • Collaborate with Other Musicians: Create unique content through collaborations, expanding your reach and attracting new followers.
  • Engage with Your Audience: Respond to comments, host Q&A sessions, and run contests to foster a strong community.
  • Showcase Your Personality: Let your passion for music shine through your content, creating a genuine connection with your audience.