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Cosmetics Influencers: Your Guide to Navigating the World of Beauty

Cosmetics Influencers have become the ultimate tastemakers in the beauty industry, shaping trends and influencing purchasing decisions. From makeup mavens to skincare gurus, this diverse landscape offers a wealth of partnership opportunities for brands. This guide delves into the different personas of Cosmetics Influencers, their target audiences, popular content themes, and how to find the perfect match to elevate your brand's presence in the competitive beauty landscape.

Cosmetics Influencers: Understanding the Different Personas

  • The Makeup Artist: These influencers are experts in makeup application and techniques. They create tutorials, reviews, and showcase creative looks, attracting an audience passionate about mastering the art of makeup.
  • The Skincare Enthusiast: Focused on skincare routines, product reviews, and ingredient breakdowns, these influencers cater to an audience invested in achieving healthy and glowing skin.
  • The Beauty Blogger/Vlogger: Sharing a mix of content encompassing makeup, skincare, haircare, and overall beauty tips, these influencers attract a diverse audience seeking comprehensive beauty advice.

Featured Cosmetics Influencers - Beauty Blogger/Vlogger

Download List

#1.Daus Mendoza

@Daus Mendoza
D-OW-S Business📧| daus@mcavemedia.com
Followers:
5.2M|
Mega Influencer
Engagement Rate:
1.0%
Avg. View:
53694
Location:
US
Daus Mendoza is a highly influential figure in the beauty community on TikTok, boasting a massive following and impressive engagement rates. Their content spans a wide range of beauty topics, including makeup tutorials, product reviews, and unboxing videos, catering to a diverse audience of beauty enthusiasts. Daus Mendoza's expertise and engaging content have solidified their position as a trusted source of beauty advice and inspiration. Their extensive reach and influence make them an ideal partner for brands seeking to collaborate with a leading cosmetics influencer.

#2.paloma 🐇

@paloma 🐇
living breathing girl 🇲🇽 📧: paloma@weareverified.co 👇🏽sub to my YT channel
Followers:
565.2K|
Macro Influencer
Engagement Rate:
6.2%
Avg. View:
37096
Location:
US
Paloma is a highly influential cosmetics influencer known for her captivating makeup looks and insightful product reviews. Her content resonates with a large and engaged audience, making her a sought-after partner for beauty brands. Paloma's ability to showcase products in a relatable and aspirational manner makes her a valuable asset.

#3.Charine Cheung

@Charine Cheung
go to skincare & beauty girl charine@select.co 🤎 vancouver ig: charinecheungg
Followers:
195.3K|
Macro Influencer
Engagement Rate:
1.6%
Avg. View:
4566
Location:
CA
Charine Cheung is a prominent cosmetics influencer known for her in-depth skincare and beauty content. Her feed is a treasure trove of valuable tips, routines, and product recommendations. With a dedicated following and high engagement, Charine offers a powerful platform to reach beauty enthusiasts.

#4.Jools Lebron

@Jools Lebron
Hi fierce divas! 🇵🇷CHICAGO🏳️‍⚧️ Alyssa@socialcafeagency.com DEMURE MERCH V
Followers:
2.2M|
Mega Influencer
Engagement Rate:
1.9%
Avg. View:
43950
Location:
US
Jools Lebron is a prominent fashion and beauty influencer known for her chic style and engaging personality. Her content features a mix of outfit inspiration, beauty tutorials, and lifestyle vlogs, resonating with a large and active audience. Jools' influence and reach make her an ideal collaborator for brands looking to make a statement in the world of cosmetics influencers.

#5.GLAMZILLA

@GLAMZILLA
ur cool big sister 📍los angeles + toronto 💌 connect@glamzillapro.com
Followers:
2.5M|
Mega Influencer
Engagement Rate:
0.4%
Avg. View:
9312
Location:
CA
GLAMZILLA is a prominent TikTok influencer with a massive following, establishing themselves as a leading voice in the world of beauty and fashion. Their content is highly engaging and resonates with a large audience, as evidenced by their impressive engagement metrics. GLAMZILLA's reach and influence make them an ideal partner for brands seeking to connect with a fashion-forward audience.

#6.Vlogsofsona

@Vlogsofsona
Hello Guys ❤️.. Sona here ! I am 21 Year old video Creator . I Do hacks ,haircare ,Skincare , DIY, Hairstyle, Product Reviews and Lifestyle & Fashion🌀... I Will help you to find better Products and Easiest way to use it ❄️. Thank you for All your Love & Support♥️♥️.... Please do Subscribe for more Intersting videos🙏🪄 Saranghee 💜 📍for collab contact ; collaboratewithpriyanka22@gmail.com 📍Follow me @insta; _Priyanka_ayyappan_
Followers:
635.0K|
Macro Influencer
Engagement Rate:
3.6%
Avg. View:
22680
Location:
Vlogsofsona is a popular Cosmetics Influencer on YouTube, offering a diverse range of content encompassing beauty, fashion, and lifestyle. From hair and skincare routines to DIY hacks and product reviews, Vlogsofsona provides valuable insights and tips to her audience. Her consistent posting schedule and high engagement make her an ideal candidate for collaborations.

#7.Melanie Praise

@Melanie Praise
welcome to my little world ♥ sharing all things hair, beauty, life & vibesss ofc let’s be friends everywhere! insta: @praise.m ⭒ tiktok: @melaniepraise Shop my haircare brand! Praisehaircare.com @praisehaircare Business inquiries: 💌praisecollabs@gmail.com
Followers:
85.8K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
449
Location:
Melanie Praise is a prominent cosmetics influencer and entrepreneur, sharing her passion for haircare, beauty, and lifestyle. As the founder of Praise Haircare, she brings expertise and authenticity to her content. Melanie's engaging personality and informative content make her a trusted voice in the beauty community.

#8.Amy Chang

@Amy Chang
✨SKIN + HAIR + AESTHETICS✨ just a girl obsessed with beauty
Followers:
1.6M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
1457
Location:
US
Amy Chang is a prominent TikTok influencer specializing in skincare, haircare, and aesthetics. With a passion for all things beauty, Amy shares valuable tips, product recommendations, and insights with her large and engaged audience. Her content often focuses on anti-aging and achieving healthy, radiant skin. Amy's expertise and engaging approach make her a trusted source of information in the beauty community.

#9.Pau Florencia

@Pau Florencia
CREATOR | BEAUTY BLOGGER
Followers:
567.9K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
2820
Location:
MX
Pau Florencia is a talented makeup artist and beauty influencer who captivates her audience with creative tutorials and innovative beauty hacks. Her content features a range of looks, from everyday glam to bold and experimental makeup. Pau's passion for cosmetics and her ability to connect with her followers make her a sought-after partner for beauty brands.

#10.Michaelascott

@Michaelascott
Skincare, Makeup, Fashion @zinktalent Michaelashaescott@gmail.com
Followers:
297.4K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
112
Location:
US
Michaelascott is a prominent cosmetics influencer with a passion for skincare, makeup, and fashion. Her content is a blend of tutorials, product reviews, and style inspiration, catering to a diverse audience. With a large following and consistent engagement, Michaela offers a valuable platform for brand collaborations.

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Featured Cosmetics Influencers - Skincare Enthusiast

Download List

#1.𝑨𝒏𝒋𝒆𝒍𝒂 𝑪𝒉𝒉𝒂𝒕𝒖𝒊 | Skincare Content Creator

@𝑨𝒏𝒋𝒆𝒍𝒂 𝑪𝒉𝒉𝒂𝒕𝒖𝒊 | Skincare Content Creator
Combination Oily Skin 💌 For Collab: anjela.dreamjela@gmail.com | 🇮🇳🇲🇾 🛍️ YesStyle Discount Code: ANJEL101
Followers:
104.0K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
753
Location:
Malaysia
This Malaysian beauty influencer is a must-follow for skincare enthusiasts. They provide a wealth of knowledge on skincare routines, product recommendations, and in-depth ingredient analysis, catering specifically to combination and oily skin types. Their highly engaged audience and consistent content creation make them an ideal choice for collaborations.

#2.Dermguru

@Dermguru
Dermatologist👩‍⚕️ IG @dermguru 📧 zubritskylm@gmail.com
Followers:
1.5M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
2231
Location:
US
Dermguru is a board-certified dermatologist and mega-influencer on TikTok, providing millions with evidence-based skincare advice. Their professional background and engaging content make them a trusted source of information in the beauty community. Dermguru's expertise and credibility make them a top choice for collaborations seeking to reach a highly engaged audience of skincare enthusiasts.

#3.Dr. Sam Ellis

@Dr. Sam Ellis
NEW VIDEOS WILL GO LIVE EVERY FRIDAY AT 12pm ET/9am PT! Hi! I'm a Board-Certified Dermatologist based in Danville, California. Welcome to my channel! My goal is to answer all your skincare and treatment questions, share honest skincare product reviews, and give you a peek into my life as a dermatologist. Find me on Instagram: https://www.instagram.com/drsamanthaellis
Followers:
487.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
2153
Location:
US
Dr. Sam Ellis is a board-certified dermatologist and macro influencer passionate about sharing her expertise in skincare. Her channel provides valuable insights into skincare routines, product recommendations, and ingredient analysis, establishing her as a trusted source of information. Dr. Ellis's professional background and engaging content make her an ideal partner for skincare brands.

#4.James Welsh

@James Welsh
Helloooooo everybody! My names James Welsh, former stylist and Skincare ENTHUSIAST. On my channel, I like to take a deeper dive into what we use on our skin. Discussing a range of topics from the ingredients in our skin and hair products, to the outlandish claims brands make. Busting myths and testing skincare As an Editorial and Advertising graduate, I also like to dive into the world of digital retouching and photo manipulation in cosmetics and influencer advertising, to see how brands lie to sell their products. Exposing filters, blurred skin and other misleading techniques influencers use....like facetune! So please subscribe if you like hair, skincare and some fashion content! And feel free to ask any questions!
Followers:
1.5M|
Mega Influencer
Engagement Rate:
0.3%
Avg. View:
4126
Location:
GB
James Welsh is a leading skincare enthusiast and former stylist who provides insightful critiques and analysis of the beauty industry. His content delves into ingredient breakdowns, product claims, and the realities of influencer marketing. With a massive following and a passion for transparency, James is a highly influential figure in the world of cosmetics influencers.

#5.Chetali Chadha

@Chetali Chadha
Hey beautiful people! I'm a happy-go-lucky dreamer. With my passion and so many years of experience in skincare and beauty industry, here I am sharing my expertise with you. This is what I love and this is where my heart lies. Keep watching this space as you join me on an exciting roller-coaster ride where I share everything related to skincare, haircare, makeup, fashion, lifestyle tips and a lot more! I created a skincare course for you to ace your skincare game and to enrol in INDIA'S FIRST EVER SKINCARE MASTERCLASS visit - www.chetalichadha.com Love and Light Chetali
Followers:
567.0K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
1704
Location:
IN
Chetali Chadha is a highly engaging Cosmetics Influencer with a passion for all things skincare. Her content dives deep into the world of skincare, offering valuable insights into routines, product recommendations, and ingredient analysis. Chetali's expertise is further demonstrated through her dedicated skincare masterclass, establishing her as a trusted source of information for skincare enthusiasts. Her dedication to providing valuable skincare content makes her an ideal partner for brands seeking to connect with a highly engaged audience.

#6.Cassey

@Cassey
All things skin, beauty & wellness 🫧 Philly | Drexel ‘21/’23 BSN, RN Esthetician | Lash Tech 💌casseyphilogene@gmail.com
Followers:
12.3K|
Micro Influencer
Engagement Rate:
12.1%
Avg. View:
1490
Location:
United States
Cassey is a passionate skincare and beauty enthusiast who shares her expertise with her engaged audience. Her content revolves around skincare routines, product reviews, and insightful ingredient analysis. With a strong following and impressive engagement rates, Cassey is a perfect fit for brands looking to collaborate with authentic cosmetics influencers.

#7.Amber René

@Amber René
LIFESTYLE | SELFCARE | TUTORIALS Get in, loser, we're going shopping. 💗 Business Inquiries: amberreneemakeup@gmail.com Instagram: Arenee.mua Tiktok: Arenee.mua
Followers:
87.7K|
Micro Influencer
Engagement Rate:
2.3%
Avg. View:
2002
Location:
US
Amber René is a micro cosmetics influencer specializing in makeup and beauty content. Her channel offers a variety of tutorials, hacks, and lifestyle content for makeup enthusiasts. Amber's engaging approach and focus on practical beauty tips make her a valuable asset for brands looking to reach a targeted audience.

#8.Fanny | skincare & ASMR ☁️

@Fanny | skincare & ASMR ☁️
contact: Fanny-scg@hotmail.com 🫦
Followers:
5.6M|
Mega Influencer
Engagement Rate:
0.7%
Avg. View:
45284
Location:
FR
Fanny is a mega-influencer in the beauty space, captivating millions on TikTok with her soothing ASMR and insightful skincare content. Her highly engaged audience makes her an ideal choice for brands seeking to connect with passionate skincare enthusiasts. Fanny's content is a blend of relaxation and education, making her a favorite among cosmetics influencers.

#9.Emely 🍓

@Emely 🍓
☀️ ☁️ 🎀 🦋 🪽 🐚 23 | Germany 🤍 🧚🏻‍♀️ skincare | beauty | selfcare
Followers:
11.8K|
Micro Influencer
Engagement Rate:
2.7%
Avg. View:
317
Location:
Emely is a cosmetics influencer specializing in skincare, beauty, and self-care. Her content caters to a community of skincare enthusiasts, offering product reviews, routine recommendations, and insights into various skincare products. Emely's genuine passion for skincare shines through in her engaging content.

#10.alessya farrugia

@alessya farrugia
your online older sister here to make you smile ❦ hi baes! my name is alessya, and i'm your online best friend that you can come to for anything you’re dealing with. i love posting videos about self-care, beauty, lifestyle, fitness, fashion, and health because that’s exactly what i needed and loved to watch growing up. join me on this journey to becoming the best versions of ourselves:) SOCIALS ♡ instagram @alessyafarrugiaa tiktok @alessyafarrugia snapchat @alessyafarrugia vsco @alessyafarrugia spotify @alessyafarrugia INQUIRIES ♡ regina.harris@thedigitalbrandarchitects.com
Followers:
1.6M|
Mega Influencer
Engagement Rate:
3.9%
Avg. View:
60724
Location:
US
Alessya Farrugia is a mega-influencer on YouTube, inspiring millions with her content focused on self-care, beauty, lifestyle, and wellness. Her genuine and relatable approach has garnered a loyal following, making her a sought-after partner for brands. Alessya's dedication to empowering her audience makes her a true standout among cosmetics influencers.

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Featured Cosmetics Influencers - Makeup Artist

Download List

#1.Mimi Choi

@Mimi Choi
MIMI CHOI Professional illusion artist IG: @mimles 💌mimichoimakeup@gmail.com
Followers:
2.5M|
Mega Influencer
Engagement Rate:
0.3%
Avg. View:
7219
Location:
CA
Mimi Choi is a renowned illusion makeup artist with a massive following on TikTok. Her mind-bending creations have captivated audiences worldwide, showcasing her incredible talent and artistry. As a leading figure in the world of cosmetics influencers, Mimi Choi offers unparalleled reach and engagement for potential brand partners.

#2.Ashley Wagner

@Ashley Wagner
LUXURY MAKEUP ARTIST✨ Phoenix, AZ 🌵
Followers:
117.6K|
Macro Influencer
Engagement Rate:
6.5%
Avg. View:
8120
Location:
US
Ashley Wagner is a highly sought-after luxury makeup artist based in Phoenix, Arizona. Her captivating content showcases her artistry and expertise, featuring stunning makeup transformations, product recommendations, and insights into the glamorous world of a traveling cosmetics influencer. With a large and engaged following, Ashley offers a powerful platform for brands looking to reach a beauty-conscious audience.

#3.Parul Garg

@Parul Garg
▫️Makeup Artist . Educator . Entrepreneur ▫️Studio in Gurgaon, India 🇮🇳 ▫️Call/Whatsapp : 9599588312 ▫️Founder @parulgargbeauty Shop Here👇
Followers:
5.2M|
Mega Influencer
Engagement Rate:
7.7%
Avg. View:
400013
Location:
India
Parul Garg is a leading makeup artist, educator, and entrepreneur with a massive following on Instagram. Her content is a beautiful blend of stunning makeup looks, insightful tutorials, and glimpses into her successful business ventures. As a prominent figure in the world of cosmetics influencers, Parul Garg offers unparalleled reach and engagement for potential brand partners.

#4.Brianna Bradley 🤡

@Brianna Bradley 🤡
⚠️ THIS IS MY ONLY ACCOUNT ⚠️ PR/COLLAB: holly@glistenmgmt.com 🏳️‍🌈 💖🤡💖
Followers:
833.3K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
5511
Location:
US
Brianna Bradley is a highly engaging cosmetics influencer with a passion for makeup artistry. Her TikTok feed is a treasure trove of valuable content, from detailed tutorials to honest product reviews. Her focus on beginner-friendly makeup makes her relatable and appealing to a wide audience, making her an ideal partner for brands seeking to reach aspiring makeup enthusiasts.

#5.Katie Farhood

@Katie Farhood
lG: @katiefarhood 25 ✨ makeup artist ✉️ katie@slashmgmt.com
Followers:
3.2M|
Mega Influencer
Engagement Rate:
0.2%
Avg. View:
6807
Location:
US
Katie Farhood is a highly influential figure in the world of cosmetics. With millions of followers, she captivates her audience with mesmerizing makeup transformations, in-depth tutorials, and honest product reviews. Her expertise and engaging content make her a top choice for brands seeking to collaborate with a leading cosmetics influencer.

#6.Sammie Leigh Artistry

@Sammie Leigh Artistry
Makeup Artist • Sydney, Aus 🦋 Posting Tips & Tricks 🦋 FREELANCING ON IG
Followers:
73.4K|
Micro Influencer
Engagement Rate:
4.0%
Avg. View:
3851
Location:
AU
Sammie Leigh Artistry is a Sydney-based makeup artist captivating audiences with her artistry and engaging tutorials. Her content focuses on tips and tricks, product highlights, and the latest trends in the beauty world. With a strong engagement rate, Sammie Leigh Artistry presents a great opportunity for brands looking to partner with a talented cosmetics influencer.

#7.Greensboro MUA

@Greensboro MUA
Greensboro, NC Makeup Artist 💌bookingglamzbyjas@gmail.com ⬇️Book Here⬇️
Followers:
60.7K|
Micro Influencer
Engagement Rate:
1.6%
Avg. View:
1076
Location:
US
Greensboro MUA is a talented makeup artist based in Greensboro, NC, captivating audiences with their artistry and engaging tutorials. Their TikTok content features a range of makeup looks, product highlights, and behind-the-scenes glimpses into their work. With a strong emphasis on client satisfaction and a professional approach, Greensboro MUA presents a great opportunity for brands seeking collaboration with a skilled cosmetics influencer.

#8.Kayla Perez

@Kayla Perez
Sydney Makeup Artist 📍 Tems World Tour 🇺🇸
Followers:
49.8K|
Micro Influencer
Engagement Rate:
1.5%
Avg. View:
825
Location:
GB
Kayla Perez is a talented makeup artist based in Sydney, known for her work on the Tems World Tour. Her content offers a behind-the-scenes look at her professional life, featuring makeup transformations, product highlights, and glimpses into the exciting world of touring with a global music artist. With a dedicated following and impressive engagement, Kayla is a prime candidate for collaborations targeting cosmetics enthusiasts.

#9.Kenyara Sanders

@Kenyara Sanders
Makeup Artist | Instagram @Glammedbykenyara PINELLAS PARK, FL
Followers:
5.0K|
Micro Influencer
Engagement Rate:
5.1%
Avg. View:
286
Location:
US
Kenyara Sanders is a talented makeup artist using TikTok to showcase her skills and connect with beauty enthusiasts. Her content features a range of makeup looks, often highlighting her work on clients. With consistent activity and engagement, Kenyara Sanders presents a great opportunity for brands seeking collaboration with a rising cosmetics influencer.

#10.Alazhia L Burrage

@Alazhia L Burrage
Houston Makeup Artist🎨 Beauty Influencer
Followers:
23.2K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
127
Location:
US
Alazhia L Burrage is a Houston-based makeup artist making waves in the beauty scene. Her TikTok content features a mix of makeup looks, product highlights, and behind-the-scenes glimpses into her work as a cosmetics influencer. With a strong emphasis on artistry and creativity, Alazhia L Burrage offers a great platform for brands looking to collaborate with a rising talent.

Tailor Your Search for More Influencers with Latest Data

Cosmetics Influencers: Identifying Their Target Audiences

  • The Makeup Artist: Attracts makeup enthusiasts, aspiring makeup artists, and individuals seeking to enhance their makeup skills.
  • The Skincare Enthusiast: Resonates with skincare aficionados, individuals with specific skin concerns, and those seeking to build a comprehensive skincare routine.
  • The Beauty Blogger/Vlogger: Appeals to a broad audience interested in various beauty aspects, from makeup trends to skincare advice and product recommendations.

Cosmetics Influencers: Exploring Popular Content Themes

  • Product Reviews: Honest and detailed reviews of new and existing cosmetics products.
  • Tutorials and How-Tos: Step-by-step guides on makeup application, skincare routines, and hairstyling.
  • Hauls and Unboxing: Showcasing new product purchases and first impressions.
  • Get Ready With Me (GRWM): Taking followers through their daily beauty routines.
  • Before & After: Demonstrating the transformative power of cosmetics.

Cosmetics Influencers: Finding the Right Fit

Utilize relevant hashtags on social media platforms to discover Cosmetics Influencers:

  • Instagram: #beautyinfluencer, #makeupartist, #skincarejunkie, #beautyblogger, #cosmeticlover
  • YouTube: #makeupchannel, #skincareroutine, #beautyguru, #makeupreview, #beautycommunity
  • TikTok: #beautyhacks, #makeuptutorial, #skincaretips, #beautytok, #viralmakeup

Cosmetics Influencers: Products They Promote

Cosmetics Influencers collaborate with brands on a wide range of beauty products. Here are the top 3 product niches:

1. Makeup Products

From foundations and concealers to eyeshadow palettes and lipsticks, Cosmetics Influencers play a key role in driving sales and brand awareness for makeup products.

2. Skincare Products

Collaborations with skincare brands often involve promoting cleansers, serums, moisturizers, masks, and other products targeting specific skin concerns.

3. Haircare Products

Cosmetics Influencers are increasingly partnering with haircare brands to showcase shampoos, conditioners, styling products, and hair tools to their engaged audience.

Featured Cosmetics Influencers for Makeup Product Collaboration

Download List

#1.NikkieTutorials

@NikkieTutorials
Business inquiries only: info@nikkietutorials.com » Instagram: @nikkietutorials » Twitter: Nikkietutorials » Snapchat: Nikkietutorials » TIKTOK: https://vm.tiktok.com/JeGLPkq/ #nikkietutorials Ik sta onder toezicht van het Commissariaat voor de Media.
Followers:
14.6M|
Mega Influencer
Engagement Rate:
1.1%
Avg. View:
159145
Location:
NL
NikkieTutorials is a global beauty icon and one of the most influential cosmetics influencers, renowned for her extraordinary makeup skills and captivating tutorials. Her channel features dramatic transformations, product reviews, and collaborations with top beauty brands. Nikkie's artistry, creativity, and massive following make her an ideal partner for brands seeking to reach a vast and engaged audience.

#2.Christen Dominique

@Christen Dominique
Beauty & Lifestyle Founder of Dominique Cosmetics TIKTOK: ChristenDominique SNAPCHAT: Christensnaps INSTAGRAM: ChristenDominique TWITTER: Christendtweets FACEBOOK: Christen Dominique New videos every week! For business inquiries Email: info@christendominique.com
Followers:
4.7M|
Mega Influencer
Engagement Rate:
0.5%
Avg. View:
24714
Location:
US
Christen Dominique is a force in the beauty industry, both as a mega influencer and the founder of Dominique Cosmetics. Her YouTube channel is a treasure trove of makeup tutorials, product reviews, and beauty tips, reflecting her deep understanding of the cosmetics landscape. Her consistent posting schedule and high engagement rates make her an ideal partner for brands seeking to make a significant impact.

#3.James Charles

@James Charles
Blend, but don't blend in. 🎨🤍
Followers:
23.9M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
22140
Location:
US
James Charles is a global cosmetics influencer and makeup artist with a massive and dedicated following. His content features bold makeup looks, in-depth tutorials, and collaborations with major beauty brands. James's creativity and influence within the beauty community make him a highly sought-after partner for brands seeking to make a statement.

#4.Alexandra Anele

@Alexandra Anele
Oh hayyyyyyyy Basically if you're looking for in-depth makeup and beauty how-tos, tutorials, reviews, etc.; from someone who has a chill personality and a BFA in painting...then you belong here. JOIN US 🙃😈 https://linktr.ee/alexandraanele Business Inquiries: Alexandra@INFAgency.com
Followers:
1.3M|
Mega Influencer
Engagement Rate:
1.0%
Avg. View:
13791
Location:
US
Alexandra Anele is a highly sought-after cosmetics influencer known for her in-depth makeup tutorials, product reviews, and beauty how-tos. Her channel provides a blend of informative content and a relatable personality, resonating with a large and engaged audience. Alexandra's expertise and captivating content make her an ideal partner for brands seeking to reach passionate beauty enthusiasts.

#5.Parvaneh Aalami

@Parvaneh Aalami
bilingual account, Pro makeup artist 💄 i review products here so you don't have to. 📍LA 🇺🇸 makeup tutorial, makeup hacks parvaneh@talent.neoreach.com
Followers:
1.2M|
Mega Influencer
Engagement Rate:
1.6%
Avg. View:
19760
Location:
United States
Parvaneh Aalami is a highly sought-after professional makeup artist and mega influencer, captivating over a million followers with her bilingual content. Her Instagram showcases her artistry through stunning makeup looks, tutorials, and product reviews, establishing her as a trusted voice in the beauty community. Brands seeking to collaborate with a skilled and influential Cosmetics Influencer should look no further.

#6.Charul Parashar

@Charul Parashar
Beauty | Selfcare 🎀🫧 💌: charulparashar29@gmail.com MUMBAI Professional MUA @makeovers_by_charul
Followers:
9.7K|
Micro Influencer
Engagement Rate:
5.8%
Avg. View:
564
Location:
India
Charul is a beauty and self-care enthusiast and a professional makeup artist. Her content features a mix of product reviews, tutorials, and makeup inspiration, appealing to an audience passionate about cosmetics. Her expertise and engaging content make her a valuable partner for beauty brands.

#7.Tati

@Tati
I'M TOTALLY ADDICTED TO MAKEUP and upload unbiased Product Reviews, Tips, Hauls and Tutorial videos on Drugstore & Luxury Beauty Products every Monday & Thursday! xo's ~ Tati
Followers:
8.1M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
6399
Location:
US
Tati is a prominent figure in the beauty world, captivating millions of subscribers with her in-depth makeup product reviews, tutorials, and hauls. Her dedication to providing unbiased opinions and showcasing a wide range of drugstore and luxury beauty products has cemented her status as a trusted voice in the cosmetics influencer sphere.

#8.Allure

@Allure
Allure's channel is focused on bringing beauty to life with unparalleled expertise, smart storytelling, and radical inclusivity. Subscribe to the Allure channel here: http://www.youtube.com/channel/UCb0tMboxhHE8Jx6-nhJmRPw?sub_confirmation=1 Visit the Allure channel for more video: http://www.youtube.com/allure Visit Allure Videos for more: http://video.allure.com Visit Allure at http://www.allure.com CONNECT Email: video@cnevids.com Facebook: https://www.facebook.com/Allure Twitter: https://twitter.com/Allure_magazine Instagram: http://instagram.com/allure Pinterest: http://www.pinterest.com/alluremagazine/
Followers:
2.0M|
Mega Influencer
Engagement Rate:
0.5%
Avg. View:
9985
Location:
US
Allure is a leading voice in the beauty world, offering expert advice, tutorials, and product reviews to a dedicated audience. Their channel provides a platform for diverse voices and perspectives on beauty, making them a go-to source for cosmetics enthusiasts. With a strong emphasis on inclusivity and expertise, Allure is a valuable partner for brands seeking to reach a wide and engaged audience.

#9.Kelly Strack

@Kelly Strack
Hey it's Kelly Strack and I have a passion for all things beauty & fashion. I do makeup tutorials, get ready with me videos, full face first impressions videos, high end and drugstore makeup dupe videos, hair tutorials, fitness routines, what I eat in a day videos, and so much more! I'm New York City based. Hope to see you around my channel :) Send all business inquiries to: mak3upbarbie@gmail.com
Followers:
1.1M|
Mega Influencer
Engagement Rate:
0.3%
Avg. View:
3297
Location:
US
Kelly Strack is a mega influencer with a passion for beauty and fashion, sharing her expertise with over a million subscribers on YouTube. Her channel is a go-to destination for makeup tutorials, get-ready-with-me videos, and first impression reviews of both high-end and drugstore products. Her engaging personality and informative content make her a perfect fit for cosmetics collaborations.

#10.Makeup by Muskan Saini

@Makeup by Muskan Saini
Makeup Artist & Educator Your daily dose of makeup knowledge! ✉ DM for Enquiries & Collaboration
Followers:
38.0K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
460
Location:
India
As a professional makeup artist and educator, Muskan Saini offers a wealth of knowledge and expertise through her Instagram channel, 'Makeup by Muskan Saini'. Her content primarily features makeup tips and tricks, product reviews, and tutorials, making her an ideal Cosmetics Influencer for brands seeking to reach an audience interested in mastering the art of makeup.

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Featured Cosmetics Influencers for Skincare Product Collaboration

Download List

#1.KENA

@KENA
🇨🇩📍Montréal Email : Kena@dulcedo.com How I cleared my acne links ⬇️
Followers:
1.2M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
849
Location:
CA
KENA is a leading skincare influencer with a passion for helping her followers achieve clear and healthy skin. Her content features detailed skincare routines, product recommendations, and tips, all tailored towards addressing common concerns like acne. With a large and engaged audience actively seeking skincare solutions, KENA presents a powerful platform for brands to connect with a targeted demographic.

#2.Song Of Skin

@Song Of Skin
Let Your Skin Sing —✨ K Beauty | Skincare Find us songofskin.com - #songofskin
Followers:
1.2M|
Mega Influencer
Engagement Rate:
1.1%
Avg. View:
14487
Location:
US
Song of Skin is a leading voice in the K Beauty and skincare world. This mega-influencer boasts a massive following of dedicated skincare enthusiasts eager to discover the latest trends and products. Their content features in-depth product reviews, routines, and valuable insights into achieving healthy, glowing skin, making them a highly sought-after cosmetics influencer.

#3.Layallure Skin Care/Makeup

@Layallure Skin Care/Makeup
Product breakdown on INSTAGRAM👇🏼 ESTHETICIAN layallure@gmail.com
Followers:
4.0M|
Mega Influencer
Engagement Rate:
1.5%
Avg. View:
63004
Location:
US
Layallure is a popular Cosmetics Influencer known for her captivating ASMR makeup and skincare content on TikTok. Her highly engaging videos showcase product breakdowns, tutorials, and routines, attracting a large and dedicated audience of beauty enthusiasts.

#4.Rose

@Rose
Tap here🤍 A Little Bit of Everything 🥐💗🪞🧸👜🧴💸 🧺 Welcome to my channel! I share aesthetic content about beauty, lifestyle,health, education, glow-ups, motivation, and manifestation. Be sure to like, subscribe, and turn on post notifications! Make sure to read the descriptions, especially on shorts, for better insight into the content. For business inquiries and collaborations: 💌 businessdoch@gmail.com Please respect my content and hard work by not downloading or reposting without permission. Thank you! 💗
Followers:
246.0K|
Macro Influencer
Engagement Rate:
3.0%
Avg. View:
7412
Location:
IN
Rose is an aesthetic lifestyle and beauty influencer, captivating her audience with content focused on self-care, glow-ups, and achieving a radiant look. Her content often features skincare tips, product recommendations, and routines, aligning perfectly with the interests of skincare enthusiasts. Her high engagement rate further solidifies her influence as a prominent cosmetics influencer in the beauty community.

#5.Jaime Nicole

@Jaime Nicole
Jaime Nicole your glassy skin guide & a lot more 🫶🏽 💌 jaime@genflow.com
Followers:
589.9K|
Macro Influencer
Engagement Rate:
0.9%
Avg. View:
6249
Location:
US
Jaime Nicole is a prominent cosmetics influencer known for her expertise in achieving 'glassy skin.' Her content revolves around skincare routines, product reviews, and tips, captivating a large and highly engaged audience. Jaime's passion for skincare and her ability to drive impactful results make her an ideal partner for brands seeking to reach a beauty-conscious audience.

#6.Nimy | Soft life Babe 🤎

@Nimy | Soft life Babe 🤎
UGC creator/fashion/lifestyle/Beauty/stylist📱💋 💌 iiam.nimy@gmail.com
Followers:
10.6K|
Micro Influencer
Engagement Rate:
1.3%
Avg. View:
153
Location:
US
Nimy is a rising cosmetics influencer celebrated for her effortlessly chic style and passion for all things beauty and lifestyle. Her content spans across fashion, skincare, and lifestyle, offering a glimpse into her 'soft life' aesthetic. With a dedicated following actively engaging with her product recommendations and routines, Nimy presents a promising opportunity for brands seeking to tap into her influential online presence.

#7.Jasmin

@Jasmin
🤍🌸🫧✨ instagram: jasminlily_ jasmin@theaceagency.co
Followers:
924.1K|
Macro Influencer
Engagement Rate:
1.6%
Avg. View:
16923
Location:
FI
Jasmin is a prominent Cosmetics Influencer on TikTok, captivating her audience with stunning makeup looks and insightful skincare routines. Her content, characterized by a focus on 'grwm' (get ready with me) videos and achieving a coveted 'glowy' aesthetic, resonates deeply with her substantial and engaged following.

#8.Nikhil Anand

@Nikhil Anand
Skincare | Mens grooming | Fitness Connect with me on Instagram - https://instagram.com/nikhil__anand___?igshid=YmMyMTA2M2Y= Work- work.nikhilanand@gmail.com
Followers:
174.0K|
Macro Influencer
Engagement Rate:
1.2%
Avg. View:
2111
Location:
Nikhil Anand is a popular male Cosmetics Influencer on YouTube, specializing in skincare, men's grooming, and fitness. His channel provides valuable advice, routines, and product recommendations for men looking to enhance their skincare game.

#9.Eni

@Eni
Used to work in law, now I do what I want. I have a lot of thoughts. 📍NYC
Followers:
381.0K|
Macro Influencer
Engagement Rate:
2.7%
Avg. View:
10696
Location:
US
Eni is a captivating lifestyle and travel influencer who seamlessly incorporates her passion for skincare into her content. She shares insights into her personal skincare routines, product recommendations, and travel-friendly skincare tips, resonating with her engaged audience. This makes her a compelling cosmetics influencer for brands targeting individuals seeking skincare advice within a broader lifestyle context.

#10.Simmi Bijalwan

@Simmi Bijalwan
Hello everyone!! I am Simmi Bijalwan.Welcome to my Channel.This is my channel where I share videos about | Beauty | Personal care | DIY | and Hacks basically everything that I like and useful for us. It means a lot to me when you click the Subscribe button.LOTS OF LOVE For business inquiry 👇 seemapal.ntl@gmail.com
Followers:
27.9K|
Micro Influencer
Engagement Rate:
6.5%
Avg. View:
1816
Location:
IN
Simmi Bijalwan is a rising YouTube Cosmetics Influencer who shares her passion for beauty, personal care, and DIY with her engaged audience. Her content covers a range of topics, including product reviews, tutorials, and lifestyle tips, making her a relatable and trusted source for her followers.

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Featured Cosmetics Influencers for Haircare Product Collaboration

Download List

#1.Golâb Beauty

@Golâb Beauty
My Hair Products ⇩ ⇩ ⇩ Www.golabbeauty.com Your Hair-y Godmother and Certified Trichologist (WTS)🤗 With a focus on holistic haircare 💌 What you’ll find on my page: ✨Research backed hair growth tips. ✨Progress photos to keep you motivated on your journey. ✨Tutorials and tips to get you your DREAM hair 💝
Followers:
143.0K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
877
Location:
Golâb Beauty is a macro influencer on YouTube and a certified trichologist, offering a wealth of knowledge in holistic haircare. Their content features research-backed hair growth tips, progress photos, and tutorials to help viewers achieve their dream hair. Golâb Beauty's expertise and engaging content make them an ideal partner for brands seeking a knowledgeable and influential voice in the haircare space.

#2.Abbey Yung

@Abbey Yung
Certified Trichologist Hair & Skin Tok YouTube, Hair Guide & Links ꜜ
Followers:
1.3M|
Mega Influencer
Engagement Rate:
0.6%
Avg. View:
10087
Location:
US
Abbey Yung is a certified trichologist and a leading cosmetics influencer in the haircare industry. Her content features practical hair care tips, product recommendations, and insights into maintaining healthy hair. With a large and engaged following, Abbey is a trusted source of information for those seeking to enhance their hair care routines.

#3.About Her Hair

@About Her Hair
Hairstyles & hair tutorials. Follow for the best hair inspo, hair trends, hair ideas & hair care! ✉️: collab@aboutherhair.com Shop our Amazon Store 💕
Followers:
635.3K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
2677
Location:
United States
About Her Hair is a go-to destination for hair inspiration and tutorials. This macro influencer provides a constant stream of creative hairstyles, trendy hair ideas, and helpful hair care tips. Their content is perfect for anyone looking to elevate their hair game, making them an ideal partner for brands in the hair care industry.

#4.Karseell_Collagen_UK

@Karseell_Collagen_UK
Hair care master👇👇👇
Followers:
842.8K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
561
Location:
US
Karseell_Collagen_UK is a leading influencer in the haircare industry, dedicated to providing tips and product recommendations for achieving healthy and vibrant hair. Their content features hair masks, treatments, and styling advice, catering to a wide audience seeking haircare solutions. Their expertise and engagement make them an ideal partner for brands looking to reach a haircare-focused audience.

#5.Ashley Nylander

@Ashley Nylander
🧚🏼Curly hair care, skincare, makeup 💌 ashleyfris.ee@gmail.com 💫 California
Followers:
151.4K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
3
Location:
United States
Ashley Nylander is a cosmetics influencer who specializes in curly hair care. Her content features routines, tutorials, and product reviews, providing valuable insights and tips for managing and styling curly hair. Ashley's authentic approach and informative content have garnered a dedicated following, making her an ideal choice for brands targeting the curly hair community.

#6.👋🏼 Hi I’m AVRIN 🧸 Hair Care | Scalp care

@👋🏼 Hi I’m AVRIN 🧸 Hair Care | Scalp care
🫧 Hair Care ~ Scalp care ~ Beauty 📍CA / US 🩵MY ROUTINE & PRODUCTS I USE👇🏼
Followers:
439.8K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
2601
Location:
This influencer is a dedicated resource for anyone seeking healthier, stronger hair. Their content is a treasure trove of haircare routines, product recommendations, and tips for promoting hair growth and maintaining a healthy scalp. Their passion for haircare is evident in their detailed posts and engaging stories, making them a perfect match for brands looking to connect with an audience invested in hair wellness.

#7.Lauren Loveless

@Lauren Loveless
yes this is my real name • CHS 💌 lauren@lulucreativemedia.com shop my fits ⬇️
Followers:
706.7K|
Macro Influencer
Engagement Rate:
2.0%
Avg. View:
14943
Location:
US
Lauren Loveless is a prominent cosmetics influencer specializing in hair care. Her content revolves around showcasing trendy hairstyles, providing detailed tutorials, and offering insightful product reviews. With a large and engaged following, Lauren effectively connects with a beauty-conscious audience seeking inspiration and guidance on hair care.

#8.MILANA // Hair & beauty

@MILANA // Hair & beauty
Hair care pro certified by IAT Check my insta 🫶🏼 milana@thehairsociety.ca
Followers:
99.6K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
117
Location:
CA
MILANA is a highly engaging Cosmetics Influencer with a passion for hair care. Her content features a mix of tutorials, product reviews, and hair care tips, making her a go-to source for hair enthusiasts. Her certification as a hair care professional by IAT further solidifies her expertise in the field.

#9.Healthy & Long Hair

@Healthy & Long Hair
✨ Sharing hair care secrets for healthy, long & full hair 👇🏻 my secret for fast Hair Growth
Followers:
63.5K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
536
Location:
United Kingdom
Healthy & Long Hair is a micro influencer dedicated to providing valuable insights and tips for maintaining healthy and luscious locks. Their content primarily consists of haircare routines, product recommendations, and advice for achieving optimal hair growth. This niche focus makes them an ideal choice for brands seeking to reach an audience passionate about haircare.

#10.faithchappelle

@faithchappelle
Curly Hair | Makeup 💌 faithchappelle@dulcedo.com
Followers:
160.0K|
Macro Influencer
Engagement Rate:
3.0%
Avg. View:
5401
Location:
CA
faithchappelle is a highly engaging cosmetics influencer specializing in curly hair and makeup. Her content features tutorials, product reviews, and styling tips for managing and embracing natural curls. With a dedicated following, faithchappelle inspires and empowers her audience to embrace their natural beauty.

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Cosmetics Influencers: Standing Out from the Crowd

To captivate audiences and attract collaborations, Cosmetics Influencers can focus on:

  • Niche Expertise: Specializing in a specific area, like clean beauty, vegan cosmetics, or makeup for diverse skin tones.
  • Engaging Storytelling: Connecting with followers through personal anecdotes, relatable experiences, and authentic storytelling.
  • High-Quality Content: Producing visually appealing and informative content that provides value to the audience.