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Cosmetic Influencers: Unveiling the Power of Beauty Experts

In the dynamic world of beauty, Cosmetic Influencers have emerged as powerful voices, shaping trends, inspiring millions, and driving sales for brands worldwide. From the artistry of Makeup Maestros to the glowing recommendations of Skincare Enthusiasts, these digital tastemakers offer diverse perspectives on all things beauty. This guide delves into the multifaceted world of Cosmetic Influencers, providing insights into their distinct personas, target audiences, and the impactful content they create. Whether you're seeking to collaborate with a Makeup Artist, partner with a Skincare Guru, or navigate the vast landscape of beauty products, this guide equips you with the knowledge to make informed decisions and maximize your brand's impact in the ever-evolving beauty industry.

Cosmetic Influencers: Personas

Cosmetic Influencers typically fall into various sub-categories, each with its unique style, audience, and area of expertise. Understanding these personas is crucial for effective influencer selection:

  • The Makeup Artist: These influencers are masters of makeup artistry, creating stunning looks, offering tutorials, and reviewing the latest products.
  • The Skincare Enthusiast: Focused on all things skincare, these influencers provide in-depth product reviews, routines, and advice on achieving healthy, glowing skin.
  • The Beauty Guru: Offering a holistic approach to beauty, these influencers cover a wide range of topics, from makeup and skincare to haircare, nails, and overall wellness.

Featured Cosmetic Influencers - Skincare Enthusiast

Download List

#1.Im Noor | Skincare&Fitness enthu

@Im Noor | Skincare&Fitness enthu
✨Helping you to get glowing skin 🧪Science based skincare solutions 🔥Transformed my skin from acne-prone to clear, glowing, and tan-free
Followers:
40.6K|
Micro Influencer
Engagement Rate:
1.5%
Avg. View:
610
Location:
India
Im Noor is a passionate skincare and fitness enthusiast dedicated to helping her followers achieve healthy, glowing skin. Her content features science-based skincare solutions, product recommendations, and insights into her own journey from acne-prone to clear skin. With a dedicated following and high engagement, Im Noor is a perfect choice for brands seeking knowledgeable and relatable cosmetic influencers.

#2.Dr.Bhagyashree

@Dr.Bhagyashree
Do subscribe if my videos are helpful❤️ I am trying my best to educate about skincare & Acne with healthy lifestyle so you guys can make an informed decision! A BNYS doctor & A Certified Clinical cosmetologist (not a dermat)
Followers:
880.0K|
Macro Influencer
Engagement Rate:
6.1%
Avg. View:
53888
Location:
Dr. Bhagyashree is a trusted voice in the skincare world, offering her expertise as a BNYS doctor and certified clinical cosmetologist. Her content provides valuable insights into skincare, acne, and healthy living, empowering her large audience to make informed decisions about their skin. Brands seeking a knowledgeable and influential figure in the skincare niche would find Dr. Bhagyashree to be an ideal partner.

#3.Dr. David Kim

@Dr. David Kim
Board-Certified Derm @idrissderm The Minimalist ⚪️ Expert in Finesse Clinical Suncare @mylightsaver ☀️ Stanford M.D, Columbia M.S, Duke B.S 🇰🇷🇨🇦🇺🇸
Followers:
227.4K|
Macro Influencer
Engagement Rate:
2.1%
Avg. View:
4764
Location:
United States
Dr. David Kim is a board-certified dermatologist and a prominent cosmetic influencer with a passion for minimalist skincare. His Instagram feed is a treasure trove of skincare knowledge, featuring tips, routines, and insights based on his expertise. Dr. Kim's credibility and engaging approach make him a highly sought-after partner for skincare brands.

#4.⋆˚⟡˖ ࣪ maya˚⊹ ᰔ

@⋆˚⟡˖ ࣪ maya˚⊹ ᰔ
yesstyle: MYDELICATE10 stylevana: INF10DELI mydelicatebsns@gmail.com 💌 🎀🎀
Followers:
330.1K|
Macro Influencer
Engagement Rate:
3.0%
Avg. View:
11664
Location:
ES
This cosmetic influencer is a prominent voice in the K-beauty space, captivating a large TikTok audience with their passion for Korean skincare and makeup. Their content features product reviews, routines, and tips, all centered around achieving flawless skin using the latest Korean beauty trends. Their in-depth knowledge of K-beauty and engaging presentation style make them a perfect fit for brands seeking to reach a dedicated audience interested in Korean skincare.

#5.Cassey

@Cassey
All things skin, beauty & wellness 🫧 Philly | Drexel ‘21/’23 BSN, RN Esthetician | Lash Tech 💌casseyphilogene@gmail.com
Followers:
12.3K|
Micro Influencer
Engagement Rate:
13.5%
Avg. View:
1668
Location:
United States
Cassey is a licensed esthetician and lash technician, sharing her passion for skincare and beauty with her engaged audience. Her content features insightful tips, product recommendations, and routines, catering to those seeking to improve their skincare regimen. Cassey's professional background and authentic approach make her a perfect fit for collaborations with brands seeking to reach skincare enthusiasts.

#6.amyflamy

@amyflamy
Hwachae girl🍉 🇰🇷 Business inquiries : DM
Followers:
3.8M|
Mega Influencer
Engagement Rate:
6.1%
Avg. View:
246115
Location:
KR
Amyflamy is a mega influencer with a passion for skincare and beauty. She shares her daily routines, product favorites, and tips for achieving a healthy glow. Her engaging personality and informative content have earned her a massive following, making her a top choice for brands in the cosmetic influencer sphere.

#7.조성은 Euniunni 유니언니

@조성은 Euniunni 유니언니
Seoul🇰🇷 LA🇺🇸 Euniunni05@gmail.com
Followers:
108.7K|
Macro Influencer
Engagement Rate:
1.0%
Avg. View:
1034
Location:
South Korea
Euniunni is a prominent K-beauty influencer based in Seoul and Los Angeles. Her content is a treasure trove of K-beauty knowledge, featuring product reviews, skincare routines, and makeup tutorials. Euniunni's engaging personality and passion for Korean skincare make her a highly influential figure in the beauty community.

#8.Fanny | skincare & ASMR ☁️

@Fanny | skincare & ASMR ☁️
contact: Fanny-scg@hotmail.com 🫦
Followers:
5.6M|
Mega Influencer
Engagement Rate:
0.9%
Avg. View:
53324
Location:
FR
Fanny is a leading cosmetic influencer specializing in skincare and ASMR content. Her TikTok channel boasts a massive following, drawn to her soothing videos that combine skincare routines with relaxing sounds. Fanny's dedication to skincare education and her engaging presentation make her a prime choice for collaborations.

#9.Dr. Sam Ellis

@Dr. Sam Ellis
NEW VIDEOS WILL GO LIVE EVERY FRIDAY AT 12pm ET/9am PT! Hi! I'm a Board-Certified Dermatologist based in Danville, California. Welcome to my channel! My goal is to answer all your skincare and treatment questions, share honest skincare product reviews, and give you a peek into my life as a dermatologist. Find me on Instagram: https://www.instagram.com/drsamanthaellis
Followers:
490.0K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
3121
Location:
US
Dr. Sam Ellis is a board-certified dermatologist and a trusted voice in the skincare community. Her channel provides valuable insights into skincare routines, product recommendations, and expert advice for achieving healthy, glowing skin. Her professional background and engaging content make her a highly credible and influential figure among skincare enthusiasts.

#10.୨ৎ 𝑝𝑎𝑜𝑙𝑎 ୨ৎ

@୨ৎ 𝑝𝑎𝑜𝑙𝑎 ୨ৎ
24♌ 𝐴𝑝𝑟𝑒𝑛𝑑𝑎𝑚𝑜𝑠 𝑗𝑢𝑛𝑡𝑥𝑠 𝑎 𝑐𝑟𝑒𝑎𝑟 𝑚𝑎𝑘𝑒𝑢𝑝𝑠 𝑐ℎ𝑖𝑑𝑜𝑠♡ PR/Collab DM or Email📩 bypaojavalois@gmail.com 🇲🇽🇺🇸 @yesstyle 💸paola13 @flowerknows_global 💸 paolita
Followers:
11.1K|
Micro Influencer
Engagement Rate:
8.2%
Avg. View:
906
Location:
Mexico
This Mexican influencer is a rising star in the world of K-beauty and makeup. Their content features detailed tutorials, product reviews, and skincare routines, all centered around Korean beauty products. Their high engagement rate and strong connection with their audience make them a prime choice for brands looking to tap into the passionate K-beauty community.

Tailor Your Search for More Influencers with Latest Data

Featured Cosmetic Influencers - Makeup Artist

Download List

#1.Sammie Leigh Artistry

@Sammie Leigh Artistry
Makeup Artist • Sydney, Aus 🦋 Posting Tips & Tricks 🦋 FREELANCING ON IG
Followers:
73.6K|
Micro Influencer
Engagement Rate:
4.0%
Avg. View:
3891
Location:
AU
Sammie Leigh Artistry is a highly sought-after makeup artist based in Sydney, Australia, captivating audiences with her artistry and insightful content. Her feed is a go-to destination for makeup enthusiasts, offering a blend of tutorials, product reviews, and tips and tricks to elevate one's makeup game. With a strong following and impressive engagement, Sammie Leigh is a prime candidate for cosmetic influencer collaborations.

#2.Ashley Wagner

@Ashley Wagner
LUXURY MAKEUP ARTIST✨ Phoenix, AZ 🌵
Followers:
117.5K|
Macro Influencer
Engagement Rate:
6.5%
Avg. View:
8025
Location:
US
Ashley Wagner is a highly sought-after luxury makeup artist, captivating audiences with her artistry and jet-setting lifestyle. Her content offers a glimpse into the world of a traveling makeup artist, featuring stunning bridal looks, behind-the-scenes moments, and product recommendations. With a dedicated following and impressive engagement, Ashley is a top choice for cosmetic influencers seeking collaborations.

#3.Alicia🫦

@Alicia🫦
🇯🇲🇮🇳 Just For Fun🫶🏼
Followers:
5.5K|
Micro Influencer
Engagement Rate:
69.5%
Avg. View:
4492
Location:
US
Alicia is a rising star in the world of cosmetic influencers, boasting an impressive engagement rate that reflects her strong connection with her audience. Her content centers around makeup looks, tutorials, and product reviews, with a focus on black girl luxury. Alicia's authenticity and artistry make her a perfect fit for brands looking to collaborate with a talented and engaging influencer.

#4.Katie Farhood

@Katie Farhood
lG: @katiefarhood 25 ✨ makeup artist ✉️ katie@slashmgmt.com
Followers:
3.2M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
4759
Location:
US
Katie Farhood is a highly sought-after makeup artist with a massive following on TikTok. Her content is a dynamic blend of quick tutorials, mesmerizing transformations, and honest product reviews. Katie's influence in the beauty community is undeniable, making her a top choice for brands looking to reach a wide audience of makeup enthusiasts.

#5.Keren 🍒🌈🪐🤎🦋

@Keren 🍒🌈🪐🤎🦋
PRO HOUSTON MUA 🤎 Content Creator 💗 💌 kxstgmbusiness@gmail.com Booking info⬇️
Followers:
99.4K|
Micro Influencer
Engagement Rate:
2.4%
Avg. View:
2557
Location:
US
Keren is a highly sought-after professional makeup artist based in Houston, known for her exceptional skills and artistry. Her content is a treasure trove of makeup inspiration, featuring stunning transformations, detailed tutorials, and honest product reviews. With a dedicated following and impressive engagement, Keren is a top choice for cosmetic influencers seeking collaborations.

#6.Kj

@Kj
MAKEUP X LUXARY 💕🥂 https://PrettyFacesOnly.as.me/
Followers:
7.0K|
Micro Influencer
Engagement Rate:
3.7%
Avg. View:
306
Location:
US
Kj is a talented makeup artist who has amassed a dedicated following on TikTok. Her content is a captivating blend of easy-to-follow tutorials, showcasing her signature soft glam looks, and genuine product reviews. With her exceptional engagement rates and a keen eye for trends, Kj is a force to be reckoned with in the world of cosmetic influencers.

#7.Sudaine

@Sudaine
IG: @sudaine Makeup IG: @sudainebeaute
Followers:
31.2K|
Micro Influencer
Engagement Rate:
2.8%
Avg. View:
995
Location:
US
Sudaine is a talented makeup artist who uses her platform to share her passion for beauty with her engaged audience. Her content primarily features makeup tutorials, masterclasses, and product reviews, making her an ideal cosmetic influencer for brands targeting makeup enthusiasts. Sudaine's strong engagement rate and consistent content creation make her a valuable partner for collaborations.

#8.KB 🌟 NOLA MUA

@KB 🌟 NOLA MUA
Pro Makeup Artist 📍New Orleans 💌 Hello@kiyahbridgesbeauty.com Book Here 👇🏾
Followers:
83.3K|
Micro Influencer
Engagement Rate:
0.9%
Avg. View:
759
Location:
US
KB is a talented professional makeup artist based in New Orleans, known for her signature soft glam makeup looks. Her content features a mix of client transformations, product recommendations, and makeup tutorials, appealing to a wide range of makeup enthusiasts. With a growing following and consistent engagement, KB is a valuable asset for brands seeking collaborations with skilled cosmetic influencers.

#9.Kayla Perez

@Kayla Perez
Sydney Makeup Artist 📍 Tems World Tour 🇺🇸
Followers:
49.8K|
Micro Influencer
Engagement Rate:
1.5%
Avg. View:
834
Location:
GB
Kayla Perez is a talented makeup artist making waves in Sydney's beauty scene. Her content offers a mix of professional work, behind-the-scenes glimpses of her life as a makeup artist, and product highlights. With a growing following and consistent engagement, Kayla presents a promising opportunity for brands seeking to collaborate with up-and-coming cosmetic influencers.

#10.Anjali Sagar

@Anjali Sagar
💄PROFESSIONAL MAKEUP ARTIST AND EDUCATOR. 📍Paschim vihar, Delhi. 📞 - 8076137814 to your Bridal makeups/ classes 💕
Followers:
33.9K|
Micro Influencer
Engagement Rate:
1.7%
Avg. View:
574
Location:
India
Anjali Sagar is a highly skilled makeup artist and educator based in Delhi, India. Her Instagram profile is a testament to her expertise, showcasing a collection of breathtaking bridal looks, detailed tutorials, and behind-the-scenes glimpses into her work. With a dedicated following and impressive engagement, Anjali is a prominent figure among cosmetic influencers in India.

Tailor Your Search for More Influencers with Latest Data

Featured Cosmetic Influencers - Beauty Guru

Download List

#1.Alexis and Christina

@Alexis and Christina
Hi fam!! 👋 My name is Alexis Androulakis. I have been in the beauty industry for 20+ years working at retail as a makeup artist until I broke into corporate beauty. I've worked for some of the biggest companies & led innovation for many beauty products on the market you know and love. Once I left corporate to start my own consulting business, I worked right alongside some of your favorite influencers & celebrities to bring their beauty products to life. I know what it takes to launch a beauty brand & self-funded my own, Fempower Beauty. I understand all aspects of beauty & although I describe myself as a global beauty product developer and educator, I am more of a beauty education evangelist. My mission across social platforms is to teach you everything I know! This is a new type of beauty channel, we focus on the HOW and WHY behind the beauty industry, products, & how to make better informed purchases. Join me & my wonderful wife Christina, known as the viral @thelipsticklesbians!
Followers:
160.0K|
Macro Influencer
Engagement Rate:
0.8%
Avg. View:
1253
Location:
US
Alexis and Christina are a dynamic duo in the beauty industry, offering a wealth of knowledge and experience. Their channel provides valuable insights into product development, ingredient breakdowns, and informed purchasing decisions. As cosmetic influencers, they empower their audience to make conscious beauty choices, aligning perfectly with brands advocating for transparency and education.

#2.rikki sandhu

@rikki sandhu
skincare, makeup & hair… with a twist 😋💖 collabs: rikki@mcsaatchisocial.com 💌
Followers:
1.6M|
Mega Influencer
Engagement Rate:
0.7%
Avg. View:
12156
Location:
GB
Rikki Sandhu is a prominent figure in the world of beauty, offering a captivating blend of skincare, makeup, and haircare content. With a massive following and impressive engagement rates, Rikki holds significant influence within the cosmetic influencer sphere. Brands seeking to reach a wide audience passionate about all things beauty should definitely consider collaborating with Rikki.

#3.Song Of Skin

@Song Of Skin
Let Your Skin Sing —✨ K Beauty | Skincare Find us songofskin.com - #songofskin
Followers:
1.2M|
Mega Influencer
Engagement Rate:
0.9%
Avg. View:
11970
Location:
US
Song of Skin is a mega influencer specializing in Korean skincare and beauty. Their content centers around achieving healthy, glowing skin, often referred to as "glass skin." They frequently use hashtags like "koreanskincare," "koreanbeauty," and "kbeauty," establishing their expertise in this niche. Their large following and consistent engagement make them a highly influential voice in the skincare community.

#4.Graceful Beauty

@Graceful Beauty
Hi everyone! My name is Sheri. I created this site to be a go-to site for everything beauty, skincare, makeup, lifestyle & more. I’m excited to share ideas and experiences and also learn some new things from you! I am 51 years old and I am passionate about beauty and skincare. I am constantly researching and testing out new products, studying ingredients and buying the next best "anti-aging" miracle serum. I personally feel sunscreen is the #1 anti-aging product we can ever use. Although I don’t really believe “anti-aging” is possible, we can definitely age gracefully. I truly appreciate you visiting my site. I hope you enjoy GRACEFUL BEAUTY. She is strong and graceful, as well as cheerful about the future. Her words are sensible, and advice is thoughtful. (Prov. 31: 25-26 CEV)
Followers:
226.0K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
270
Location:
US
Graceful Beauty, led by Sheri, is a dedicated resource for all things beauty and skincare. Her content is particularly relevant to those seeking to age gracefully, with a focus on product reviews, ingredient analyses, and practical tips. Sheri's passion for beauty shines through, making her a trusted voice among mature cosmetic influencers.

#5.Ishari Myana

@Ishari Myana
Making Luxe Looks Accessible 🎀✨ 💌 shxrmyana@gmail.com
Followers:
14.4K|
Micro Influencer
Engagement Rate:
86.8%
Avg. View:
15060
Location:
US
Ishari Myana is a US-based micro-influencer passionate about making luxury beauty accessible. Her content primarily features affordable makeup tutorials and product reviews, often incorporating popular hashtags like "affordablemakeup," "elfcosmetics," and "blackgirlmakeup." Her high engagement rate and consistent posting schedule demonstrate her strong connection with her audience, who appreciate her relatable approach to beauty.

#6.Valeria | Beauty Blogger

@Valeria | Beauty Blogger
Fan del maquillaje, los outfits lindos y recomendarte productos✨ NUEVO VIDEO👇🏼
Followers:
69.0K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
201
Location:
US
Valeria is a prominent beauty influencer, captivating her audience with a blend of makeup expertise and fashion inspiration. Her content revolves around product reviews, makeup tutorials, and stylish outfit ideas, catering to a diverse audience interested in all things beauty and fashion. Valeria's dedication to providing valuable content and her consistent posting frequency make her an ideal collaborator for brands in the beauty and lifestyle space.

#7.fferlopez

@fferlopez
📍texas, glambyfer@gmail.com Maquillista|Estilista Pro Bienvenidos a mi canal! Aqui aprenderas los mejores trucos y tips de belleza en conjunto con un poco sobre mi y mi vida! Te dejo mis otras redes sociales por aqui⬇️ TikTok: fferlopez IG: fferlopezx Facebook: fferlopezx Puedes encontrar mis Favoritos de Amazon en la paginas de abajo⬇️
Followers:
547.0K|
Macro Influencer
Engagement Rate:
3.7%
Avg. View:
20049
Location:
fferlopez is a prominent beauty influencer, captivating her audience with expert makeup and hairstyling tips. Her content extends beyond tutorials, offering glimpses into her life and experiences. With a substantial following and impressive engagement, fferlopez presents a valuable opportunity for brands to collaborate with a trusted voice in the cosmetic influencer sphere.

#8.Jasmin

@Jasmin
🤍🌸🫧✨ instagram: jasminlily_ jasmin@theaceagency.co
Followers:
926.3K|
Macro Influencer
Engagement Rate:
1.5%
Avg. View:
15661
Location:
FI
Jasmin is a prominent beauty influencer captivating a large audience with her engaging content centered around makeup tutorials, skincare routines, and achieving a radiant glow. Her passion for Korean skincare and achieving a glassy look resonates with her followers, making her an ideal choice for brands in the cosmetic space.

#9.Gsus Serrano Mua

@Gsus Serrano Mua
Hola! Soy Jesús Serrano y soy Maquillador profesional llevo mas de 10 años en el mundo de la cosmética y maquillaje. Si alguien me pregunta por mi trayectoria profesional he trabajado para marcas como : Clarins, YSL, Benefit, Loreal y para el grupo Estee Lauder. Y través de los años dedicándome a este apasionado mundo atendiendo las necesidades de mis clientes. que surgían en el día a día he podido adquirir una experiencia para que hoy TU puedas aprovecharte y poder aprender junto a mi de este maravilloso mundo que es apasionante y nunca nos dejara de sorprender y así no cometer los errores que yo cometía ! Espero que me acompañes en este camino y sigamos aprendiendo día a día!
Followers:
1.4M|
Mega Influencer
Engagement Rate:
0.4%
Avg. View:
5493
Location:
ES
Gsus Serrano Mua is a highly influential figure in the beauty world, boasting a massive following and extensive experience as a professional makeup artist. His content primarily focuses on makeup tutorials, tips, and collaborations with renowned cosmetic brands.

#10.B | Fashion & Beauty

@B | Fashion & Beauty
Hey, I am a girl just like you. I make videos on Fashion, Beauty and I own a small business where I make customised rugs. So do check that out! (Link in BIO) ♥️ This is a one place for all. I love dogs more than humans. 🐾 Keep Supporting. Virtual Hugs 🫂
Followers:
32.4K|
Micro Influencer
Engagement Rate:
1.3%
Avg. View:
425
Location:
This influencer seamlessly blends fashion and beauty, offering a curated perspective on style and self-expression. Their engaging content and dedicated following make them a valuable asset for brands looking to reach an audience interested in both fashion and beauty.

Tailor Your Search for More Influencers with Latest Data

Target Audiences: Who Follows Cosmetic Influencers?

Each persona attracts a distinct audience segment:

  • The Makeup Artist: Appeals to makeup enthusiasts, aspiring artists, and individuals seeking inspiration and guidance on makeup application.
  • The Skincare Enthusiast: Attracts individuals passionate about skincare, seeking product recommendations, and solutions for specific skin concerns.
  • The Beauty Guru: Garners a broad audience interested in various aspects of beauty, seeking diverse content and recommendations.

Content Themes: What to Expect from Cosmetic Influencers

Cosmetic Influencers create diverse content, including:

  • Product Reviews: Honest and detailed reviews of makeup, skincare, and haircare products.
  • Tutorials: Step-by-step guides on makeup application, skincare routines, and hairstyling.
  • Hauls and Unboxing: Showcasing new product purchases and providing first impressions.
  • Get Ready With Me (GRWM): Taking followers through their daily beauty routines.
  • Before & After: Demonstrating the transformative power of makeup and skincare products.

How to Find Cosmetic Influencers

Utilize relevant hashtags to discover Cosmetic Influencers across different platforms:

  • Instagram: #beauty, #makeup, #skincare, #makeupartist, #beautyblogger, #skincareroutine
  • YouTube: #makeup, #beauty, #skincare, #makeuptutorial, #beautyguru, #skincarereview
  • TikTok: #beauty, #makeup, #skincare, #beautyhacks, #makeuptutorial, #skincaretips

Products Relevant to Cosmetic Influencers

Cosmetic Influencers collaborate with brands offering a wide range of beauty products. Here are the top 3 product niches:

1. Makeup Products

From foundations and concealers to eyeshadow palettes and lipsticks, makeup products are a staple for Cosmetic Influencers.

2. Skincare Products

Serums, moisturizers, cleansers, and masks are highly sought-after products in the skincare niche, making them ideal for collaborations with Skincare Enthusiasts.

3. Haircare Products

Shampoos, conditioners, styling products, and hair treatments are relevant to Cosmetic Influencers, particularly those focusing on haircare or offering a holistic approach to beauty.

Featured Cosmetic Influencers for Skincare Product Collaboration

Download List

#1.Dr Dray

@Dr Dray
Hi and welcome to my channel! I am a dermatologist and skin care enthusiast with a passion for skin care and a healthy lifestyle. Follow along with me on my Youtube journey. Don't forget to sunscreen and subscribe for more!! I am a part of the Amazon affiliate program. I use Amazon, rewardstyle, sharesale, shopmyshelf, awin, and iHerb commissionable links on my channel. If you make a purchase from an affiliate link, then I earn a commission. Disclaimer: This Youtube channel is not intended to provide diagnosis, treatment or medical advice. Content provided on this Youtube channel is for informational purposes only. Please consult with a physician or other healthcare professional regarding any medical or health related diagnosis or treatment options. Information on this Youtube channel should not be considered as a substitute for advice from a healthcare professional. The statements made about specific products are not to diagnose, treat, cure or prevent disease.
Followers:
2.4M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
1386
Location:
US
Dr. Dray is a dermatologist and mega influencer with a massive following of over 2 million subscribers on YouTube. Her channel is a treasure trove of skincare information, featuring in-depth product reviews, ingredient breakdowns, and practical advice. Dr. Dray's expertise and credibility make her a highly sought-after cosmetic influencer in the skincare industry.

#2.Matt Randon

@Matt Randon
Esthetician Stud. Your beauty fairy god mother🧚✨ 💌matteorandonlnd@gmail.com
Followers:
1.5M|
Mega Influencer
Engagement Rate:
0.2%
Avg. View:
3673
Location:
GB
Matt Randon, a prominent cosmetic influencer and esthetician, commands a large and engaged audience. His content, focused on skincare advice and product reviews, is well-received by his followers. Matt's expertise and reach make him a highly desirable partner for brands.

#3.Mamina Turegano, MD, FAAD

@Mamina Turegano, MD, FAAD
Not your average derm. Science 🤝 Holistic 3x Boarded Dermatologist, Internist, & Dermatopathologist 1.2M on TikTok 💌: drmamina@underscoretalent.com
Followers:
499.5K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
684
Location:
United States
Dr. Mamina Turegano is a board-certified dermatologist, internist, and dermatopathologist, boasting a substantial following across Instagram and TikTok. Her content revolves around skincare and haircare, offering a blend of scientific knowledge and holistic advice. Dr. Turegano's triple board certification and engaging content make her a highly influential figure in the cosmetic influencer sphere.

#4.Sarah Palmyra

@Sarah Palmyra
Hey there! I’m Sarah, your beauty bestie! I’m a former Sephora beauty advisor who worked in skincare, makeup, and gave hydra facials too! I love chatting about makeup, skincare, and anything beauty! I hope you’ll show up for honest beauty reviews, skincare tips, GRWMs, advice and stay for the positive beauty content content ✨
Followers:
393.0K|
Macro Influencer
Engagement Rate:
0.8%
Avg. View:
3037
Location:
US
Sarah Palmyra is a trusted beauty influencer and former Sephora beauty advisor with a passion for sharing her expertise. Her content covers a wide range of beauty topics, including makeup tutorials, skincare routines, and honest product reviews. Sarah's background in the beauty industry and her engaging content make her a highly sought-after cosmetic influencer for collaborations.

#5.Rachel Finley

@Rachel Finley
📍NYC 💖 your unfiltered skincare & beauty bestie Business only: rachel@hydrationceo.com Product Faves 👇
Followers:
200.2K|
Macro Influencer
Engagement Rate:
1.3%
Avg. View:
2567
Location:
United States
Rachel Finley is a prominent cosmetic influencer known for her unfiltered skincare and makeup advice. Her relatable and engaging content resonates with a large audience seeking authentic product recommendations. Rachel's passion for self-love and skincare makes her an ideal partner for brands.

#6.Missjasleenarora

@Missjasleenarora
Business- jasleenarora996@gmail.com EH BHI DAAT TERI DATAAR /\ (1313)
Followers:
3.2M|
Mega Influencer
Engagement Rate:
1.2%
Avg. View:
38597
Location:
IN
Missjasleenarora is a mega-influencer with a massive following in the beauty and lifestyle space. Her consistent posting schedule and high engagement rates demonstrate her strong influence. Brands looking to reach a large audience should consider collaborating with Missjasleenarora.

#7.Mamata

@Mamata
Join me on my acne journey
Followers:
60.7K|
Micro Influencer
Engagement Rate:
9.0%
Avg. View:
5462
Location:
Mamata is a relatable cosmetic influencer documenting her personal acne journey. Her authentic content and relatable experiences resonate with individuals facing similar skincare concerns. This focused niche and engaged audience make her an ideal partner for brands offering acne-related skincare solutions.

#8.Sneha Sen

@Sneha Sen
Skincare | Makeup | Haircare Biotechnologist Licensed Skincare Consultant 📧-sneha.sen@honeycombmedia.in YT:9.5lac 📍Ahmedabad
Followers:
318.1K|
Macro Influencer
Engagement Rate:
2.3%
Avg. View:
7442
Location:
India
Sneha Sen is a prominent beauty and skincare influencer with a dedicated following. Her content centers around skincare routines, product reviews, and expert advice, making her a go-to source for cosmetic influencers and enthusiasts. With her background as a licensed skincare consultant, Sneha offers a unique blend of expertise and relatability, making her an ideal partner for brands looking to reach a passionate skincare audience.

#9.Dr. Sam Ellis

@Dr. Sam Ellis
NEW VIDEOS WILL GO LIVE EVERY FRIDAY AT 12pm ET/9am PT! Hi! I'm a Board-Certified Dermatologist based in Danville, California. Welcome to my channel! My goal is to answer all your skincare and treatment questions, share honest skincare product reviews, and give you a peek into my life as a dermatologist. Find me on Instagram: https://www.instagram.com/drsamanthaellis
Followers:
490.0K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
3123
Location:
US
Dr. Sam Ellis is a board-certified dermatologist and a prominent macro influencer on YouTube. Her channel offers a wealth of knowledge on skincare, featuring product reviews, treatment explanations, and a glimpse into the life of a dermatologist. Dr. Ellis's expertise and engaging approach make her an ideal partner for brands in the skincare industry.

#10.Doctorly

@Doctorly
Evidenced-based skin care, dermatology, and medicine. Channel run by double Board-Certified Dermatologists with the goal of providing accurate, up-to-date information to our subscribers with full transparency. Thank you for following along with us. - Dr. Shah and Dr. Maxfield
Followers:
3.1M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
2366
Location:
US
Doctorly, run by board-certified dermatologists, is a trusted source of evidence-based skincare information. Their content, featuring expert advice and product recommendations, resonates with a large and engaged audience. Doctorly's credibility and reach make them ideal collaborators for brands seeking to connect with skincare enthusiasts.

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Featured Cosmetic Influencers for Haircare Product Collaboration

Download List

#1.Barbara DelleMonache

@Barbara DelleMonache
Curly hair product reviews, styling videos, and every day life ✨
Followers:
44.7K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
68
Location:
US
Barbara DelleMonache is a go-to resource for all things curly hair. Her channel is a treasure trove of product reviews, styling tutorials, and relatable experiences, catering specifically to those with wavy, curly, and coily hair. As a dedicated curly hair influencer, she offers valuable insights and recommendations, making her an ideal partner for brands seeking to connect with this niche audience.

#2.Tarini Peshawaria

@Tarini Peshawaria
HI! I am Tarini. Welcome to my channel where I talk about everything skincare, makeup, thrifty recommendations and more!
Followers:
867.0K|
Macro Influencer
Engagement Rate:
2.4%
Avg. View:
20461
Location:
IN
Tarini Peshawaria is a prominent beauty influencer, captivating her large audience with her in-depth product reviews, tutorials, and recommendations. Her content spans skincare, makeup, and more, making her a go-to resource for beauty enthusiasts seeking the latest trends and products. Her impressive engagement metrics and dedicated following solidify her position as a leading voice in the beauty community.

#3.Blowout Professor

@Blowout Professor
If You're New Start with These Videos 👍 ◽ How To Get Healthy Hair in A Week ◽ After Shower Routine ◽ Top 5 Shampoos of 2022 ◽ Do's And Don'ts of Olaplex ◽ My Recommended Products ⇢ https://blowoutprofessor.tiny.us/yckfcfnx ◽ Shop Recommended Products ⇢ https://shop.live-love-locks.com
Followers:
713.0K|
Macro Influencer
Engagement Rate:
1.4%
Avg. View:
10289
Location:
US
Blowout Professor is a leading authority in the haircare community, offering expert advice and tutorials on achieving healthy and stylish hair. Their content covers a wide range of topics, from hair care tips and product recommendations to addressing common hair concerns. With a substantial following and impressive engagement, Blowout Professor presents a valuable opportunity for brands to connect with a highly engaged audience of haircare enthusiasts.

#4.Manes by Mell

@Manes by Mell
Welcome!! I’m Mell and this is the place for you to be if you want to learn all things curly from a licensed professional hairstylist. Subscribe to this channel for all your curly hair tips and a lot of entertainment while learning from it! And of course, thank you for watching!
Followers:
909.0K|
Macro Influencer
Engagement Rate:
16.6%
Avg. View:
151085
Location:
CA
Manes by Mell, a licensed hairstylist, has cultivated a thriving community around her passion for curly hair. Her channel is a go-to destination for those seeking expert advice, tips, and entertainment within the curly hair niche. Her high engagement rate and dedicated following solidify her position as a leading voice in the haircare community.

#5.MahnoorMtl

@MahnoorMtl
Hiiii!! Welcome to my channel. I am all about lifestyle, fashion and beauty. I love making hair care videos, so don’t forget to hit the subscribe button for lots of fun hair and beauty content. ❤️ I also design cute and affordable Jewlery.✨🌙
Followers:
13.4K|
Micro Influencer
Engagement Rate:
1.3%
Avg. View:
168
Location:
CA
MahnoorMtl is a Canadian micro-influencer passionate about lifestyle, fashion, and beauty. Her content primarily revolves around haircare, featuring informative videos on hair care routines, styles, and product recommendations. MahnoorMtl's dedication to haircare makes her a perfect fit for collaborations with brands seeking to reach an engaged audience interested in all things hair.

#6.Abbey Yung

@Abbey Yung
Instagram: @abbeyyung Tik Tok: @abbeyyung Business Inquiries Only: abigailyung@gmail.com
Followers:
589.0K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
1961
Location:
US
Abbey Yung is a prominent figure in the world of beauty and haircare, captivating her audience with her expert tips, product recommendations, and stunning hair transformations. Her YouTube channel is a go-to destination for those seeking to elevate their hair game, offering a wealth of information on achieving healthy, luscious locks. Abbey's influence as a cosmetic influencer is undeniable, inspiring countless individuals to embrace their natural beauty.

#7.Maddy Millard

@Maddy Millard
Hair & beauty💐 https://linktr.ee/glow.by.madz
Followers:
18.7K|
Micro Influencer
Engagement Rate:
15.3%
Avg. View:
2857
Location:
Maddy Millard is a rising star in the world of hair and beauty influencers. Her content is a captivating blend of tutorials, product reviews, and hair inspiration, showcasing her creativity and expertise. Her high engagement rate and growing following make her an attractive prospect for brands seeking to collaborate with a fresh and engaging cosmetic influencer.

#8.Itsdavianaa

@Itsdavianaa
Haircare + Lifestyle & More! Afro-Latina🇨🇴🇩🇴
Followers:
32.1K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
172
Location:
Itsdavianaa is a haircare and lifestyle influencer, sharing her passion for all things hair with her engaged audience. Her content features a mix of haircare tips, product reviews, and lifestyle content, offering a glimpse into her personal style and inspiring her followers to embrace their natural beauty.

#9.bondenavant

@bondenavant
Helping you look and feel your best ⭐ SUBSCRIBE: https://www.youtube.com/bondenavant I N S T A G R A M: https://www.instagram.com/bondenavant/ T I K T O K: https://www.tiktok.com/@bondenavant?
Followers:
147.0K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
377
Location:
US
Bondenavant is a prominent beauty influencer dedicated to helping their audience look and feel their best. While their content covers a range of beauty topics, their focus on enhancing appearance aligns well with haircare brands seeking to promote healthy and stylish hair. Their large following and consistent engagement make them an attractive choice for collaborations.

#10.Caramel Coils

@Caramel Coils
Followers:
80.6K|
Micro Influencer
Engagement Rate:
0.9%
Avg. View:
703
Location:
Caramel Coils is a YouTube channel dedicated to providing valuable insights and inspiration for individuals with natural hair. The channel features a variety of content, including tutorials on achieving different hairstyles, product reviews, and tips for maintaining healthy hair growth. Caramel Coils is a great resource for those looking to embrace their natural curls and coils.

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Featured Cosmetic Influencers for Makeup Product Collaboration

Download List

#1.Hayley

@Hayley
Hi ʕ•ᴥ•ʔ 📧 hayley@dulcedo.com
Followers:
3.2M|
Mega Influencer
Engagement Rate:
0.3%
Avg. View:
9678
Location:
DE
Hayley is a highly influential figure in the beauty world, commanding a vast and engaged audience on TikTok. Her content is a captivating showcase of dramatic makeup transformations, often drawing inspiration from popular figures like Sabrina Carpenter and Jenna Ortega. Hayley's creativity and artistry, coupled with her massive reach, make her a prime choice for brands seeking to make a significant impact in the cosmetic influencer landscape.

#2.freya86 芙蕾雅

@freya86 芙蕾雅
@shellwemakeup x me 𝗦𝗼𝗺𝗯𝗲𝗿 𝗚𝗮𝗿𝗱𝗲𝗻 palette is now available 🔮🌿🪄Use code 𝗙𝗥𝗘𝗬𝗔 to save 💲 ☠️indie makeup lover 🖤中文/English ⛓️‍💥PR: DM/freya8666@gmail.com
Followers:
54.2K|
Micro Influencer
Engagement Rate:
12.0%
Avg. View:
6516
Location:
China
Freya86 is a prominent makeup enthusiast with a dedicated following on Instagram. Her content is a captivating blend of artistic expression and technical skill, showcasing a range of makeup styles, particularly goth and avant-garde looks. Her recent collaboration with a makeup brand demonstrates her appeal and influence within the cosmetic influencer community, making her a valuable partner for brands seeking to reach a passionate and engaged audience.

#3.BYBEN ♡

@BYBEN ♡
♡ Makeup ♡ Skincare ♡ Reviews ♡ GRWM Come follow along 💞 Sydney 🇦🇺🇵🇭
Followers:
10.2K|
Micro Influencer
Engagement Rate:
3.5%
Avg. View:
434
Location:
AU
BYBEN ♡ is a beauty enthusiast who has cultivated a dedicated following by sharing their passion for all things makeup and skincare. Their content features a mix of product reviews, GRWM (Get Ready With Me) videos, and hauls, often focusing on popular brands like Sephora. BYBEN ♡'s genuine enthusiasm and informative approach make them a perfect fit for brands seeking to collaborate with authentic cosmetic influencers.

#4.maha🫶🏼

@maha🫶🏼
💄✨💗 💌 mahachudary@dulcedo.com insta: mahaaa.cc
Followers:
620.4K|
Macro Influencer
Engagement Rate:
8.3%
Avg. View:
55860
Location:
CA
Maha is a prominent beauty influencer with a massive following on TikTok. Her content is a dynamic blend of relatable beauty hacks, makeup tutorials, and engaging lifestyle snippets. Maha's ability to seamlessly merge entertainment and education has cemented her status as a trusted voice in the beauty community, making her an ideal choice for brands seeking to reach a wide and engaged audience.

#5.Prisxilla

@Prisxilla
𝐁𝐞𝐭𝐭𝐞𝐫 𝐨𝐧 𝐭𝐢𝐤𝐭𝐨𝐤 𝐟𝐫 ꨄ - @wtfpichis 💋PR|COLLABS : makeuppichis@gmail.com
Followers:
1.9K|
Micro Influencer
Engagement Rate:
7.4%
Avg. View:
138
Location:
United States
Priscilla is a beauty and makeup enthusiast who captivates her audience with stunning makeup transformations and detailed product reviews. Her content, characterized by vibrant colors and precise application techniques, offers a masterclass in makeup artistry. Brands seeking to collaborate with passionate cosmetic influencers will find Priscilla's engaging content and dedicated following a valuable asset.

#6.Yaqian Lan

@Yaqian Lan
Followers:
707.5K|
Macro Influencer
Engagement Rate:
3.2%
Avg. View:
22788
Location:
Spain
Yaqian Lan is a prominent figure in the beauty community, captivating her audience with her sophisticated makeup style and informative content. Her collaborations with renowned brands like Prada Beauty highlight her influence within the cosmetic influencer sphere. Yaqian's impressive engagement rate and substantial viewership make her an ideal partner for brands seeking to reach a wide and receptive audience.

#7.Cecelia

@Cecelia
Cecelia K 💗 📧 Modelcecelia@gmail.com
Followers:
49.1K|
Micro Influencer
Engagement Rate:
4.3%
Avg. View:
2454
Location:
US
Cecelia K is a beauty and lifestyle content creator who has cultivated a strong following on TikTok. Her content primarily revolves around makeup, showcasing her skills in creating flawless soft makeup looks and celebrating the beauty of Black women. Cecelia's high engagement rates and impressive viewership make her a valuable partner for brands seeking to collaborate with impactful cosmetic influencers.

#8.LIV HUDSON

@LIV HUDSON
your favourite soft glam girly ☁️🫧 I paint people’s faces too 🎨🖌️ @livhudsonmakeupartist livhudsonmakeup@komi.group
Followers:
119.7K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
670
Location:
United Kingdom
LIV HUDSON is a talented makeup artist known for her signature soft glam style. Her content features a mix of tutorials, product recommendations, and behind-the-scenes glimpses into her work as a professional makeup artist. Brands seeking collaborations with cosmetic influencers who embody both artistry and relatability should consider Liv's captivating content and engaged following.

#9.Ale Jay

@Ale Jay
Jesus is Lord 📍LA nicole.herrera@thedigitalbrandarchitects.com
Followers:
638.5K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
2195
Location:
US
Ale Jay is a popular beauty influencer with a large and engaged following on TikTok. Her content is a mix of makeup tutorials, product reviews, and fun challenges, all centered around her passion for beauty. Ale Jay's vibrant personality and informative content make her a great fit for brands looking to collaborate with a relatable and influential cosmetic influencer.

#10.abbygrayceee

@abbygrayceee
I LOVE YOU ALL💞💕💘 📧:Abbygrayce@kellymediagroup.co
Followers:
404.0K|
Macro Influencer
Engagement Rate:
1.4%
Avg. View:
5810
Location:
US
abbygrayceee is a popular makeup enthusiast who shares her passion for beauty products with her devoted followers. Her content features a mix of product reviews, hauls, and tutorials, often incorporating popular brands like Sephora. Abby's genuine enthusiasm and relatable approach make her an effective cosmetic influencer for reaching a younger, engaged audience.

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Recommendations for Standing Out

To captivate audiences and attract collaborations, Cosmetic Influencers should consider these content themes:

  • Sustainability and Ethical Beauty: Highlighting eco-friendly and cruelty-free brands and products.
  • Inclusivity and Diversity: Showcasing products and techniques that cater to a wide range of skin tones, hair types, and body shapes.
  • Behind-the-Scenes Content: Offering a glimpse into their creative process, brand collaborations, and daily life.