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Chinese Influencers: Unlocking Success in the World's Largest Consumer Market

Chinese influencers offer an unparalleled opportunity for brands to tap into the immense and dynamic Chinese consumer base. From live stream commerce to short-form video content, understanding the nuances of this unique influencer landscape is crucial for success. This guide delves into the diverse personas of Chinese influencers, their dedicated audiences, and the strategic approaches needed to navigate this exciting frontier of influencer marketing.

Understanding Chinese Influencer Personas

The Chinese influencer landscape is diverse, with influencers specializing in various niches and adopting unique personas to connect with their audience. Here are some key personas:

  • Lifestyle Influencers: These influencers share glimpses into their daily lives, showcasing fashion, travel, food, and personal experiences. They often promote products and services that align with their aspirational lifestyles.
  • Beauty and Fashion Influencers: With a strong focus on aesthetics and trends, these influencers review and recommend beauty products, fashion items, and styling tips to their highly engaged followers.
  • Gaming Influencers: Highly popular in China's digitally-driven society, gaming influencers stream their gameplay, review games, and partner with gaming brands to reach a dedicated and passionate audience.

Featured Chinese Influencers - Lifestyle Enthusiasts

Download List

#1.周六野 Zoey

@周六野 Zoey
Hi 大家好，我是Zoey，很开心能和你一起运动～ 和我一起热爱生活！热爱运动！热爱自己吧！ 谢谢大家和我一起在百忙中抽出时间关心自己的身体和关注自己的内心！ 希望成为你的闺蜜，和你一起做最自在最自信最健康最美的自己！ Media & Business： wildsaturday (at) 163 (dot) com ✪insta：wildsaturday.zoey (https://goo.gl/8Opni5) ✪微信公众号：wildsaturday ✪新浪微博：周六野Zoey (https://goo.gl/DlKNm3) ✪Facebook：周六野Zoey (https://www.facebook.com/wildsat/)
Followers:
1.2M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
160
Location:
HK
This mega-influencer is passionate about inspiring her followers to live healthier and happier lives. Her content features a blend of fitness routines, motivational messages, and glimpses into her active lifestyle. Her positive energy and dedication to well-being make her a perfect fit for brands promoting an active and balanced lifestyle.

#2.やっせんぼー⌇中国出向🇨🇳

@やっせんぼー⌇中国出向🇨🇳
【✨毎日投稿✨】 大手メーカー入社後すぐに海外出向！？ 海外出向者の奮闘記◎ アイデンティティは鹿児島弁🌋 抖音号：yassenbo0_0
Followers:
16.7K|
Micro Influencer
Engagement Rate:
3.3%
Avg. View:
583
Location:
JP
This Japanese TikTok micro-influencer documents their experiences living abroad in China. Their content aligns perfectly with the travel and lifestyle niche, offering viewers an authentic glimpse into their daily life, travels, and experiences as a newcomer to China. With consistent posting and strong engagement, this influencer is an excellent choice for brands looking to tap into the engaged audience of Chinese influencers.

#3.Xiaomei’s Scenic Kitchen 笑梅的风景厨房

@Xiaomei’s Scenic Kitchen 笑梅的风景厨房
#simple & #delicious #life with my sweet #motorhome & my #littledog 一人一车一狗的#房车 #环球旅行 Instagram: xiaomei0501 / home_sweetmotorhome Facebook: XiaoMei’s Sweet Motorhome For business only: xiaomei0501@gmail.com
Followers:
51.4K|
Micro Influencer
Engagement Rate:
2.3%
Avg. View:
1196
Location:
JP
This influencer invites viewers along on their charming adventures in a sweet motorhome, accompanied by their adorable dog. Their content beautifully blends travel, food, and the joys of simple living, inspiring followers to embrace a life of freedom and exploration. Their engaging storytelling and stunning visuals make them a perfect fit for brands in the travel, food, and lifestyle industries.

#4.雨姐的美食故事

@雨姐的美食故事
我来自中国东北 农村就是我的家 这里有着淳朴的人们和传统的美食
Followers:
12.9K|
Micro Influencer
Engagement Rate:
4.4%
Avg. View:
591
Location:
US
This Chinese influencer shares heartwarming stories through the lens of food, capturing the essence of Chinese cuisine and rural life. Their authentic content and high engagement make them an ideal partner for brands looking to tap into a passionate food-loving audience.

#5.KO的旅行日记

@KO的旅行日记
KO的旅行日记唯一官方频道 业余中的业余摄影人📷 独立后的独自旅行者🚙 旅行的意义不在于去哪儿 一路走走停停，边走边看 旅行了两年之后卖掉房车 家有仨猫一狗四萌宠 投身养老行业，致力为老人做点事情 更多视频请点击 https://www.youtube.com/channel/UCsHDShMjbZnorESoWWNdfkQ 欢迎订阅！ Welcome to subscribe! #KO的旅行日记 #日常vlog #独居生活
Followers:
18.0K|
Micro Influencer
Engagement Rate:
2.3%
Avg. View:
417
Location:
HK
This Chinese influencer is a travel enthusiast who inspires their followers to embrace solo adventures and experience the world on their own terms. Their content is a captivating blend of travelogues, daily life snippets, and heartfelt reflections on personal growth. With a strong engagement rate and a clear passion for travel, they are an ideal choice for brands seeking to reach an adventurous audience.

#6.旅行嘉日记

@旅行嘉日记
欢迎大家来到旅行嘉日记，这是我的唯一频道。 胆大心细的好奇小姐姐，分享全球冒险之旅！ 【未经许可，不得以任何形式转载】 如果你喜欢我的视频可以订阅我的频道：http://bit.ly/LvxingjiaYTB
Followers:
87.8K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
540
Location:
HK
This adventurous Chinese influencer takes their audience on thrilling journeys around the world, sharing their passion for exploration and discovery. Their content features a mix of travel vlogs, destination guides, and personal anecdotes, providing valuable insights and inspiration for fellow travel enthusiasts. With a dedicated following and a knack for storytelling, they are a valuable asset for brands in the travel and adventure sectors.

#7.Travel with Balnur

@Travel with Balnur
Currently in 🇨🇳 5% DISCOUNT Holafly eSIM Use Code: TRAVELWITHBALNUR ❤️
Followers:
29.6K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
166
Location:
KZ
This micro-influencer inspires wanderlust with captivating travel vlogs, documenting their adventures across the globe, with a particular focus on China. Their engaging storytelling and stunning visuals make them a perfect fit for brands targeting travel enthusiasts.

#8.小龍哥(打造IP表現力）

@小龍哥(打造IP表現力）
追蹤小龍哥觀看更多隱藏內容 ⬇️⬇️⬇️⬇️⬇️ 唯一此帳，翻印必究。 志在頂峰的人， 絕不會因留戀半山腰的奇花異草而停止攀登的步伐
Followers:
42.3K|
Micro Influencer
Engagement Rate:
1.7%
Avg. View:
732
Location:
Taiwan
This micro-influencer is dedicated to empowering their audience to live their best lives. Their content centers around personal growth, self-discovery, and finding happiness in everyday moments. With a focus on inspiring and uplifting messaging, this influencer has cultivated a highly engaged community.

#9.青青家有早產兒

@青青家有早產兒
🎁因為女兒早產放棄科技業高薪，踏上創業之路～ ❤️飛高糕｜榮獲世界美食獎 AA Taste Awards 的蘿蔔糕 ❤️成長教練｜團隊已幫助上千位孩子身高+ ⬇️⬇️⬇️更多美好生活
Followers:
2.5K|
Micro Influencer
Engagement Rate:
1.3%
Avg. View:
32
Location:
Taiwan
This Chinese influencer shares glimpses into their life as a parent, highlighting the joys and challenges of raising a child while pursuing a fulfilling lifestyle. Their content features a mix of family adventures, culinary creations, and parenting tips, resonating with a modern audience seeking balance and inspiration. Their authentic voice and relatable experiences make them an ideal partner for brands targeting families and parents.

#10.音♡

@音♡
一個月薪2萬到月薪20萬的女孩 Be an interesting soul ♡♡♡ 瘦身日記｜閨蜜小日常
Followers:
6.1K|
Micro Influencer
Engagement Rate:
2.6%
Avg. View:
157
Location:
Taiwan
This micro-influencer offers a blend of daily life insights and heartfelt reflections, creating a relatable and engaging feed. Their content revolves around personal growth, relationships, and finding beauty in everyday moments. This influencer's authentic voice and strong engagement make them a compelling choice for brands seeking to connect with their target audience.

Tailor Your Search for More Influencers with Latest Data

Featured Chinese Influencers - Beauty and Fashion Trendsetters

Download List

#1.Namuna/Casper👻

@Namuna/Casper👻
🇲🇳 📍Seoul, South Korea 💌:e.namuudari@gmail.com
Followers:
371.9K|
Macro Influencer
Engagement Rate:
2.0%
Avg. View:
8796
Location:
KR
This macro-influencer is a prominent figure in the beauty community, sharing their expertise on K-beauty, skincare, and makeup with their large and engaged following. Their content features a mix of in-depth product reviews, informative tutorials, and glimpses into their daily routines, all delivered with a down-to-earth and relatable approach. This influencer's credibility and influence within the beauty sphere make them a highly sought-after partner for brands looking to tap into the thriving K-beauty market.

#2.Rainie Tian

@Rainie Tian
Rainie是一枚语速过快的种草分享型选手，94年女生，坐标加拿大多伦多！ 这个频道主要会更新：购物分享/彩妆护肤心得/穿搭视频/生活Vlog等~ 因为兴趣比较广泛，所以有的时候也会有一些意想不到的主题~ 比如试车vlog、旅行攻略等等！ fun fact about this channel: 2016因上传视频“如何在30天内瘦20斤” 爆火，受到很多的关注。 fun fact about Rainie: 早些时候录过过很多唱歌的视频，那是我的小爱好，没事可以去考古一下，哈哈~ 一起交朋友吧 | 其他社交平台(活跃中） Instagram @RainieTian 微博weibo @Rainie田 小红书Red @Rainie田 相信每个人都有他们未曾发现的潜能。 只要足够相信自己，我们都可以变得更好！ 谢谢大家~ 我们一起变美！变聪明！变强大！ Hi there, welcome to my channel! My name is Rainie, I am 28 years old, a girl who loves sharing everything beautiful in her life. I'm live in Toronto, Canada! I am very enthusiastic in making video about makeup, skincare, home decors and home vlogs! I wish to encourage girls like me to become more confident, stronger, a better version of themselves. I have add-in many videos with English Subtitles, I am trying to make more of them. Hope you will find my videos interesting:) For Business Inquiry 商业联系 （其余email不会回复~） Please email to: book@rainietian.ca
Followers:
370.0K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
239
Location:
CA
Rainie Tian is a prominent Chinese influencer based in Toronto, Canada, boasting a substantial following on YouTube. Her content spans a variety of lifestyle topics, including fashion, beauty, home decor, and vlogs, offering a blend of practical advice, product reviews, and personal insights. Her engaging personality and relatable content have garnered a loyal following, making her a compelling choice for brand collaborations.

#3.Emily Lim

@Emily Lim
Actress + Nutritionist 💌 limpeychi@gmail.com
Followers:
3.5K|
Micro Influencer
Engagement Rate:
1.7%
Avg. View:
64
Location:
MY
Emily Lim is a multi-talented Malaysian influencer, juggling the roles of actress and nutritionist with style and grace. Her TikTok feed is a blend of fashion inspiration, styling tips specifically for curvy women, and glimpses into her life, showcasing a relatable and engaging personality. Her active following and consistent engagement make her a valuable asset for brands seeking to collaborate with a relatable and influential figure.

#4.Sleepless Emily

@Sleepless Emily
Hello 大家好，我是Emily, 一个睡眠一直不好的美妆博主哈哈。坐标加拿大维多利亚。我喜欢绿眼影喜欢我的边牧Arya。欢迎订阅我的频道～
Followers:
15.0K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
100
Location:
CA
Sleepless Emily is a Canadian micro-influencer passionate about beauty and skincare. Her content primarily features product reviews, tutorials, and beauty tips, catering to a dedicated audience seeking honest recommendations and insightful content. Her engagement metrics reflect a genuine connection with her followers, making her an ideal candidate for collaborations within the beauty space.

#5.CHANG XINH NHẤT ✨

@CHANG XINH NHẤT ✨
changneh15@gmail.com _changxinhnhat_
Followers:
344.1K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
1963
Location:
VN
CHANG XINH NHẤT ✨ is a prominent Vietnamese influencer with a substantial following on TikTok. Their content revolves around beauty and skincare, featuring a mix of tutorials, product reviews, and trending challenges. Their consistent engagement and use of relevant hashtags demonstrate a strong understanding of their audience's interests, making them an ideal partner for brands in the beauty space.

#6.CeciCChen

@CeciCChen
Makeups & Skincare Reviews Fashion | Lifestyle Vlogger
Followers:
73.9K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
114
Location:
CeciCChen is a Chinese influencer specializing in makeup and skincare reviews, fashion lookbooks, and lifestyle vlogs. Her content is highly relevant to those seeking beauty and fashion inspiration. With a significant following and consistent engagement, CeciCChen presents a valuable opportunity for brand collaborations.

#7.Jenny Jia

@Jenny Jia
欢迎来到Jenny Jia的官方YouTube频道。这里有健康饮食，理性购物。这里有正面积极的生活态度，成熟女性对时尚的诠释。这里有在美国生活的华人女性的生活点滴。我喜欢通过我的视频跟你分享我的生活，包括我从198磅到现在125 磅的健康饮食的旅程（新加入低碳水健康食谱）。我也会分享在时尚行业做了18年买手的经验，怎么挑到适合自己的好产品。会涉及衣食住行，日常得体妆容和打扮。 频道宗旨是健康，开心，拥有品质生活。请你跟我一起经历和拥有自信，健康和美丽的精彩旅程。订阅我的频道，点击订阅键右边的小铃铛，不要错过最新的好内容。感谢你的支持，LOVE—JENNY JIA。 我在视频中提到的大部分产品都可以在这里找到：https://www.amazon.com/shop/jennyjia 商业合作以及相关问题请 Email: itsjennyjia@gmail.com Instagram：@itsjennyjia 小红书ID：JennyJia ---------------------------------------------------------------------------------------- Dear Friends, Welcome to my channel!! My focus is healthy life style, beauty, fashion and shopping. [About me] - Master of Science in Information Systems. - Professional buyer for 10+ years; entrepreneur; co-founder of www.lov.shoes. - Mom of 3 children, 1 dog and 1 cat. - Speak Mandarin Chinese and English. - Love shopping, fashion and cooking. If you like my life pictures on Instagram, click me✌💋 https://www.instagram.com/itsjennyjia/ Jenny❤😘
Followers:
83.1K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
171
Location:
US
Jenny Jia is a US-based Chinese influencer with a considerable following on YouTube. Her content spans across healthy living, beauty, fashion, and shopping, offering a blend of advice, reviews, and personal anecdotes. Her experience as a professional buyer adds credibility to her recommendations, making her a trusted source for her audience.

#8.golise

@golise
FB🌷:xinh đẹp cùng Golise Group🌷: Golise Gom Order Taobao/Tmall Shopee🌷:Golise
Followers:
47.8K|
Micro Influencer
Engagement Rate:
9.1%
Avg. View:
5716
Location:
VN
Golise is a Vietnamese micro-influencer making waves on TikTok with their engaging content focused on beauty and lifestyle. They are known for their viral tips and tricks, often incorporating popular hashtags to reach a wider audience. Their impressive engagement rate makes them an attractive prospect for brands seeking authentic connections with their target demographic.

#9.Sara Shares

@Sara Shares
Hi 你好呀，我是Sara - 定居🇺🇸，研究生在读，简单普通平凡 会在这里分享有关护肤、彩妆、穿搭以及生活类的视频~ 如果大家喜欢我，记得点赞、评论 以及订阅我的频道 希望我们可以相互陪伴、共同成长️✨ Ins 微博 小红书 还有B站都请搜索: : Sarashares_
Followers:
1.5K|
Micro Influencer
Engagement Rate:
3.3%
Avg. View:
49
Location:
US
Sara Shares is a YouTube channel run by Sara, a student based in the US. She shares her passion for skincare, makeup, fashion, and lifestyle through engaging content. Her consistent use of relevant hashtags and relatable personality make her a suitable choice for collaborations targeting Chinese influencers in the beauty and lifestyle space.

#10.Hello Lucy

@Hello Lucy
Hello~我是Lucy，欢迎来到我的频道！ 简单介绍我一下我自己： ➡️目前坐标：加州尔湾⛳️ ➡️我的肤况: 30+轻熟龄肌 中性，偶尔T区出油（根据气候区域不同） 容易长闭口，斑点，眼角细纹 ➡️护肤理念： 科学护肤，不是越贵越好 看重使用感受，成分，品牌科研能力 及当下的年龄和肤况 爱美爱护肤的我，希望在这里和大家一起变美变自信❤️ 每个星期我都会分享一些关于护肤，美妆和生活相关的内容！ 订阅我的频道就我们就可以第一时间见面啦:） 👇欢迎来找我玩！👇 小红书：Hello Lucy Instagram: lucyc1220 Hello~I'm Lucy lives in California. Welcome to my channel I hope you enjoy my video! In this YouTube channel, I will share skincare，makeup, and lifestyle as well. Please don't forget to subscribe and turn on notifications :) New video every week! Instagram: lucyc1220
Followers:
13.2K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
76
Location:
US
Hello Lucy is a US-based Chinese influencer passionate about skincare, makeup, and lifestyle. She provides her audience with product reviews, routines, and tips, catering to those seeking to enhance their beauty regimen. With a dedicated following and consistent posting schedule, Hello Lucy presents a valuable opportunity for brand collaborations in the beauty and lifestyle space.

Tailor Your Search for More Influencers with Latest Data

Target Audiences of Chinese Influencers

Each influencer persona attracts a distinct target audience, making it crucial for brands to partner with influencers who align with their target market.

  • Lifestyle Influencers: Appeal to a broad audience interested in lifestyle enhancements, travel, experiences, and aspirational living.
  • Beauty and Fashion Influencers: Target fashion-conscious consumers, primarily Gen Z and Millennials, seeking the latest trends and product recommendations.
  • Gaming Influencers: Reach a predominantly male audience passionate about gaming, esports, and gaming-related products and services.

Trending Content Themes in the Chinese Influencer Space

Chinese influencers produce engaging content across various themes, including:

  • Short-Form Videos: Platforms like Douyin (Chinese TikTok) dominate the influencer landscape, with short, entertaining videos capturing attention and driving engagement.
  • Live Streaming: Live stream commerce is huge in China, with influencers using platforms like Taobao Live to showcase and sell products in real-time.
  • User-Generated Content (UGC): Authenticity is key, and Chinese consumers value content created by real people. Influencers often encourage UGC through challenges and contests.

Finding the Right Chinese Influencers

Utilize relevant hashtags on platforms like Weibo, Douyin, and WeChat to discover influencers in your niche:

  • General: #网红 (Internet celebrity), #KOL (Key Opinion Leader), #带货 (Product recommendation)
  • Lifestyle: #生活方式 (Lifestyle), #旅行 (Travel), #美食 (Food)
  • Beauty: #美妆 (Beauty), #时尚 (Fashion), #护肤 (Skincare)
  • Gaming: #游戏 (Gaming), #电竞 (Esports), #游戏主播 (Game streamer)

Products That Shine with Chinese Influencers

1. Cosmetics and Skincare

China boasts a massive beauty and skincare market. Chinese influencers, particularly in the beauty and lifestyle niches, are highly effective at promoting these products through tutorials, reviews, and endorsements.

2. Fashion and Apparel

From luxury brands to fast fashion, Chinese influencers drive sales in the apparel industry. Their fashion-forward content and styling tips resonate with a large and engaged audience.

3. Tech Gadgets and Gaming Equipment

With a digitally-savvy population, tech gadgets and gaming equipment are highly sought after in China. Influencers, especially those in the gaming and tech review space, can significantly impact purchasing decisions.

Featured Chinese Influencers for Cosmetics and Skincare Collaboration

Download List

#1.Mitsuisen

@Mitsuisen
Beauty / Makeup / Skincare / Vlog / ASMR ⬇️Find me on YT & IG⬇️
Followers:
3.1M|
Mega Influencer
Engagement Rate:
0.4%
Avg. View:
12674
Location:
GB
Mitsuisen is a leading beauty influencer based in the UK, captivating a massive audience with their expertise in beauty, makeup, skincare, and ASMR. Their content is a blend of informative tutorials, product reviews, and relaxing ASMR experiences, catering to a diverse range of beauty enthusiasts. With a strong online presence across multiple platforms, Mitsuisen offers brands an exceptional opportunity to reach a vast and engaged audience.

#2.𝑫𝒂𝒉𝒊𝒂 ྀི

@𝑫𝒂𝒉𝒊𝒂 ྀི
🎀⋆·˚ ༘ *eu📍 ✉️ ྀིonly.dahia@gmail.com yesstyle DAHIA05 stvana INF105DAHIA
Followers:
137.9K|
Macro Influencer
Engagement Rate:
4.0%
Avg. View:
6552
Location:
FR
This French influencer is a dedicated advocate for K-beauty, sharing her passion for Korean makeup and skincare with her extensive following. Her content features detailed makeup tutorials, product reviews, and insights into the latest Korean beauty trends. Her consistent use of relevant hashtags like #kbeauty and #koreanmakeup effectively expands her reach within the beauty community.

#3.AVA

@AVA
AVA | talk to me in 🇰🇷🇨🇳🇺🇸 #JELLOSKIN @byava.co ⬇️ amazon storefront etc.
Followers:
1.7M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
834
Location:
US
AVA is a prominent US-based beauty influencer, captivating a massive audience with her expertise in skincare and beauty tips. Her content focuses on achieving 'jello skin,' emphasizing collagen and effective skincare routines. AVA's multilingual approach broadens her reach, making her an ideal choice for brands targeting a diverse audience of beauty enthusiasts.

#4.岑曦 Bernice

@岑曦 Bernice
不想要留下遗憾。
Followers:
1.5K|
Micro Influencer
Engagement Rate:
6.2%
Avg. View:
93
Location:
Bernice is a passionate skincare enthusiast and Chinese influencer who uses her Instagram platform to share her knowledge and passion for all things skincare. Her content features detailed product reviews, helpful skincare tips, and insights into her own skincare journey. Her high engagement rate and consistent focus on skincare make her an ideal partner for brands looking to reach a targeted audience actively seeking skincare advice and product recommendations.

#5.Anna‘s Life

@Anna‘s Life
大家好！ 我叫Anna，目前居住在美国加州。 我喜欢看youtube上面各种美妆和穿搭视频，也热衷购物。 分享我发现的各种美好的东西，以及美妆护肤心得。同时我也是天然彩宝珠宝品牌Analemma8的创始人。 让我们一起美丽、精致、优雅到永远。 Hi everyone, I am Anna, currently living in California. I love watching YouTube videos on beauty and outfitting. I am a “shopaholic” as well. In this YouTube channel, I will share beautiful things I found in my daily life, and tips on makeup and skincare as well. I am cofounder of a gemstone jewelry brand Analemma8. == analemma8.com Wish you enjoy my videos and let us all stay beautiful, exquisite and elegant forever. EMAIL：Annaslife1104@gmail.com
Followers:
108.0K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
79
Location:
US
Anna's Life offers a blend of beauty and lifestyle content, captivating her audience with hauls, reviews, and tips on makeup and skincare. Her passion for beauty and shopping shines through in her engaging videos, making her a relatable figure for beauty enthusiasts. Anna's dedication to providing valuable content makes her an ideal partner for brands seeking to reach a wide audience of Chinese influencers and beauty lovers.

#6.JUDY

@JUDY
𐙚 east asian beauty reviews ˖ ࣪⊹ ⟢ auckland, nz
Followers:
128.9K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
567
Location:
NZ
JUDY is a prominent beauty influencer based in Auckland, NZ, captivating a large audience with her insightful East Asian beauty product reviews. Her content centers around makeup inspiration, featuring popular brands like Dasique and showcasing trends in K-beauty and C-beauty. Her consistent engagement and authentic approach make her an ideal choice for brands looking to tap into the engaged market of beauty enthusiasts.

#7.ghoul ʕ⁎̯͡⁎ʔ

@ghoul ʕ⁎̯͡⁎ʔ
i'm a makeup nerd <3 コスメオタク☆ ☁️☁️☁️ ghoul.in.japan@mega-mgmt.com
Followers:
187.7K|
Macro Influencer
Engagement Rate:
4.8%
Avg. View:
10483
Location:
JP
This Japanese influencer is a makeup enthusiast with a dedicated following, captivating audiences with their striking goth and Asian-inspired makeup looks. Their content features detailed tutorials, product reviews, and a passion for all things beauty. Their expertise and strong engagement make them a prime candidate for collaborations with cosmetics brands.

#8.哇系陳陳🧚‍♀️

@哇系陳陳🧚‍♀️
點選IG:ying___0628主頁🔗 🌷彩棠x陳陳 9月團購最高享22%折扣 🌷INTOYOU全系列產品滿$499享9折優惠
Followers:
32.3K|
Micro Influencer
Engagement Rate:
4.1%
Avg. View:
1707
Location:
TW
This Chinese influencer creates content focused on beauty and makeup, consistently using relevant hashtags and engaging with her followers. Her content resonates well with her audience, as seen in her impressive engagement rate. Brands seeking to collaborate with Chinese Influencers who prioritize audience connection should consider this influencer.

#9.Tina's Idea

@Tina's Idea
理论实践两手抓，两手都要硬。 临床出身，专注涂抹式抗衰。 加拿大兰蔻官方合作伙伴。
Followers:
5.8K|
Micro Influencer
Engagement Rate:
3.6%
Avg. View:
207
Location:
CA
Tina is a Chinese influencer and skincare expert with a background in a clinical setting, bringing a unique blend of theoretical knowledge and practical experience to her YouTube channel, Tina's Idea. Her content primarily focuses on anti-aging solutions, providing viewers with in-depth information and product recommendations to achieve youthful and healthy skin. Her expertise and engaged following make her a valuable partner for brands seeking to reach an audience actively interested in combating the signs of aging.

#10.Dr. Grace

@Dr. Grace
本職是牙醫，2020碰到疫情決定在YouTube拍影片，那時候想可以幫助人，沒想到就拍到現在。 開始都是關於保養牙齒，什麼好用都介紹，自己本身對保養非常有興趣，也延伸到了皮膚保養。不管是哪種保養，都是抱著同一個態度，產品要用對，不在貴。
Followers:
652.0K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
3625
Location:
US
Dr. Grace is a trusted voice in the beauty community, offering her expertise as a dentist to provide valuable insights on skincare and cosmetics. Her content is both informative and engaging, resonating with a large and active audience. As a leading example of Chinese influencers in the beauty space, Dr. Grace presents a compelling opportunity for brands seeking to reach a dedicated audience.

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Featured Chinese Influencers for Fashion and Apparel Collaboration

Download List

#1.ninido

@ninido
fashion | lifestyle | beauty
Followers:
101.0K|
Macro Influencer
Engagement Rate:
1.1%
Avg. View:
1128
Location:
US
Ninido is a prominent influencer in the fashion, lifestyle, and beauty space, captivating audiences with their impeccable style and engaging content. Their feed is a curated blend of the latest trends, inspiring their followers to embrace their individuality. Ninido's strong engagement and dedicated following make them a perfect choice for brands seeking to elevate their presence in these dynamic niches.

#2.Outfits Check

@Outfits Check
Welcome to Outfits Check, your go-to destination for stunning fashion inspiration! 🌟 On our channel, we showcase beautiful models trying on a wide array of fashionable clothing. Whether you're looking for everyday style tips or chic evening outfits, we've got you covered. Join us in exploring the latest trends and create your unique fashion statement without the hassle. Don't forget to hit that subscribe button and turn on notifications to never miss a style update. Outfits Check is here to enhance your fashion journey. 💃👗💄 For General Contact: contactoutfitscheck@gmail.com #fashion #style #outfit
Followers:
1.6M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
922
Location:
US
Outfits Check is a leading fashion channel that provides a visual feast of stunning models showcasing a diverse range of stylish clothing. Their content caters to a wide audience, from everyday fashion enthusiasts to those seeking chic evening wear inspiration. With a massive following and high engagement, Outfits Check offers brands an exceptional platform to reach a vast and fashion-forward audience.

#3.ishie模特能聊

@ishie模特能聊
关于「时尚穿搭」，这个频道有你想知道的一切！ 爱讲时尚干货的Ishie，现就读于纽约Parsons时装设计+全职天桥/平面模特 + 多伦多大学08届校友 + 工作之余开模特培训班，负责根据个人情况，分享形体与化妆秘诀。同时也是一位爱操心，爱养生，爱做饭的「2个孩子的妈」～～～欢迎大家关注我的视频内容和Instagram～谢谢大伙～～ This is where you can find everything you want to know about fashion! I'm Ishie, currently studying at Parsons School of Fashion Design in New York City. I am also a full-time runway and print model and a graduate of the University of Toronto Class of 2008. In my free time, I run modeling training courses and shares fashion and makeup tips based on individual needs. And, as a mom of two, I also love to take care of my family's health and cook delicious meals. Follow me on Instagram and check out my videos for all the fashion and lifestyle insights you need. Thank you for tuning in! bilibili: ishie模特能聊 instgram: ishiewang 小红书：ishiewang 【合作邮箱：ishiewang@gmail.com】
Followers:
328.0K|
Macro Influencer
Engagement Rate:
0.8%
Avg. View:
2650
Location:
CA
Ishie is a fashion authority and Chinese Influencer with a passion for sharing her expertise on styling, modeling, and all things fashion. Her engaging content and impressive reach make her an ideal collaborator for brands seeking to connect with a fashion-forward audience.

#4.Delfino雕雕

@Delfino雕雕
On my channel, you can get to know tons of interesting FASHION INFORMATION！Subscribe and let's explore together! 在这里，你能看到超级多时尚相关的有趣资讯，訂閱我吧~ Welcome to follow me on： Weibo: @Delfino雕雕 IG：@delfinoliu
Followers:
114.0K|
Macro Influencer
Engagement Rate:
1.9%
Avg. View:
2123
Location:
NL
Delfino is a prominent figure in the fashion industry, providing insightful commentary and captivating content on the latest trends and runway shows. Their channel serves as a hub for fashion enthusiasts seeking to stay ahead of the curve. With a substantial following and impressive engagement rates, Delfino offers brands an exceptional platform to reach a highly engaged and fashion-forward audience.

#5.小Lin说

@小Lin说
Hi~ 我是Lindsay，欢迎来到我的频道！希望能跟大家一起乐乐呵呵涨点知识~~ 简单介绍一下我自己：北大本科 - 哥大研究生 - JP Morgan投行 - 创业 求职学习平台Offer帮（offerbang.io） B站、抖音、视频号、知乎、小红书、头条/西瓜 同名“小Lin说” ！！没有Facebook，没有Telegram，没有Whatsapp，没有Tiktok，没有粉丝群，这些平台所有账号都是骗子！！ 不会以任何方式主动要求私信，请大家谨防受骗！！ ================加入我们================ 小Lin团队希望能找到喜爱我们频道的有识之士。如果对内容、视频制作、运营感兴趣的小伙伴欢迎把简历和自我介绍发送到：xiaolin_recruiting@163.com
Followers:
2.0M|
Mega Influencer
Engagement Rate:
1.7%
Avg. View:
33390
Location:
US
小Lin说, a prominent Chinese influencer, shares her journey from Peking University graduate to successful entrepreneur. Her content spans career advice, lifestyle tips, and relatable experiences, resonating with a massive following. 小Lin说's authenticity and influence make her an ideal partner for brands seeking to connect with a large, engaged audience.

#6.Saladbob

@Saladbob
Hello大家好，我是沙拉包，这个频道用来分享我的穿搭、服装/球鞋推荐以及一些生活vlog～ 微博：沙拉bob Instagram/Bilibili/小红书: Saladbob
Followers:
36.3K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
286
Location:
US
Saladbob is a rising star in the fashion world, captivating audiences with their impeccable style and trendsetting outfits. Their content revolves around fashion, footwear recommendations, and lifestyle vlogs, offering a glimpse into their unique fashion journey. Saladbob's dedication to showcasing the latest trends makes them an ideal partner for brands looking to connect with a stylish and engaged audience.

#7.MADAJIE

@MADAJIE
Hello 大家好， 我是馬大姐，在巴黎奮鬥20年的數學人，僅是个中低產階級的小市民。慚愧慚愧。 但依然希望和大家快樂的分享穿搭技巧，如何正確✅挑選平價好物，輕鬆打造減齡，顯高，顯氣質的日常穿搭。 期待和大家留言交流。 邮箱 📮 dongbeimadajie@gmail.com
Followers:
14.1K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
113
Location:
Based in Paris, MADAJIE is a Chinese influencer passionate about helping her followers achieve a high-fashion look without breaking the bank. Her content features a mix of styling tips, product recommendations, and insights into navigating the world of affordable luxury. MADAJIE's engaging personality and fashion expertise make her a compelling choice for collaborations.

#8.JUNJUN SQUARE

@JUNJUN SQUARE
Jun Jun 的 YouTube，在這邊和大家分享生活的點滴，旅行記錄以及穿搭美妝分享。 商業合作：junjunsquare@gmail.com Instagram: junjunsquare Blog: http://junjunsquare.blogspot.com/ #1358201
Followers:
140.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
286
Location:
JUNJUN SQUARE invites viewers on a captivating journey through their life, sharing snippets of their travels, style, and beauty finds. Their content exudes a sense of wanderlust and effortless chic, inspiring followers to embrace both fashion and adventure. With a substantial following and consistent engagement, JUNJUN SQUARE presents a compelling opportunity for brands seeking to collaborate with a travel and fashion enthusiast.

#9.Lorraine羅琳琳

@Lorraine羅琳琳
大家好，這裡是【Lorraine羅琳琳】唯一官方正版頻道 時裝搭配🪀品牌故事📝 你想要了解的時尚資訊這裡都有💕 關注我並打開小鈴鐺🔔第一時間收看到最新影片哦😝 https://www.youtube.com/channel/UC3hHtK6E1LdBIEVJSFTw3ww
Followers:
2.5K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
17
Location:
HK
Lorraine羅琳琳 is a dedicated fashion enthusiast, sharing her passion for style and trends with her audience. Her content delves into brand stories and provides insights into the latest fashion movements. Lorraine's consistent posting and engagement make her an ideal partner for brands seeking to reach a fashion-conscious audience.

#10.Fredadailylooks

@Fredadailylooks
✨Instagram：fredadailylooks
Followers:
36.7K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
257
Location:
TW
Fredadailylooks is a fashion enthusiast who shares daily style inspiration and practical fashion tips with their followers. Their content is relatable and engaging, offering a mix of trendy and classic looks. With a strong following and consistent engagement, Fredadailylooks is a valuable asset for brands seeking to collaborate with a relatable and stylish influencer.

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Featured Chinese Influencers for Tech Gadgets and Gaming Equipment Collaboration

Download List

#1.外设爱好者

@外设爱好者
一个外设爱好者 同款-客制化鍵盤鼠標，外設遊戲手柄🎮 方向盤等
Followers:
1.1K|
Micro Influencer
Engagement Rate:
3.6%
Avg. View:
39
Location:
VN
This Chinese influencer immerses their audience in the world of gaming peripherals. Their content showcases customized keyboards and other gaming equipment, appealing directly to tech-savvy gamers. Their engagement suggests a highly receptive audience for gaming-related collaborations.

#2.Sum方糖

@Sum方糖
喜欢游戏和数码产品的博主，现在关注就是老粉啦！
Followers:
5.8K|
Micro Influencer
Engagement Rate:
1.8%
Avg. View:
107
Location:
HK
This Chinese influencer is a passionate gamer and tech enthusiast, creating content that resonates deeply with a like-minded audience. Their channel is a hub for insightful reviews, unboxing videos, and tech-related discussions, making them an ideal partner for brands in the gaming and tech industries. Their genuine enthusiasm and in-depth knowledge make them a trusted source of information for their followers.

#3.菠萝开箱PineaTech

@菠萝开箱PineaTech
数码开箱UP主。
Followers:
9.4K|
Micro Influencer
Engagement Rate:
1.9%
Avg. View:
181
Location:
CA
This tech-savvy influencer caters to a growing audience of gaming enthusiasts, offering insightful reviews and demonstrations of the latest gadgets and gaming equipment. Their content is engaging and informative, making them a prime candidate for collaborations within the tech and gaming niche. With a strong online presence and a dedicated following, this influencer is well-positioned to reach a targeted audience of tech-savvy consumers.

#4.毒舌大表哥

@毒舌大表哥
《游戏机实用技术》老编辑D·S 畅聊二十年游戏媒体生涯 进群请加微信：naike20170802
Followers:
3.6K|
Micro Influencer
Engagement Rate:
2.6%
Avg. View:
93
Location:
This Chinese influencer, known as 毒舌大表哥, is a respected voice in the gaming and tech community, offering a blend of practical advice and entertaining commentary. Their content, characterized by its depth of knowledge and engaging presentation style, attracts a loyal following. Businesses seeking to collaborate with Chinese Influencers who can provide insightful reviews and demonstrations of tech gadgets and gaming equipment should consider 毒舌大表哥 for impactful partnerships.

#5.手机

@手机
全网好物推荐 ❤️ 客服微信：miss_1225i 客服LINE：tangguo917
Followers:
1.9K|
Micro Influencer
Engagement Rate:
7.6%
Avg. View:
167
Location:
TW
This micro-influencer is a tech enthusiast, captivating their audience with the latest and greatest in the world of gadgets. Their content features a mix of product showcases, tech tips, and insights into emerging technologies, appealing to a highly engaged audience of tech aficionados.

#6.突击手7Query《七鹊》

@突击手7Query《七鹊》
一个有温度的游戏解说，每天不同游戏主播为你带来精彩原创游戏视频，你的订阅就是我的·动力！ 官方认证:游戏达人原作作者授权: 视频由原作者《七鹊》正版授权 • 西瓜视频 •
Followers:
5.5K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
1
Location:
MY
This channel is a hub for gamers seeking entertaining and informative content, featuring a variety of games and genres. Their videos provide a mix of reviews, demonstrations, and gameplay highlights, appealing to a broad audience of gaming enthusiasts. As one of many Chinese Influencers in this space, they consistently deliver engaging content, making them a strong choice for collaborations targeting the gaming community.

#7.十七解说

@十七解说
十七解说官方频道 原始内容在：《明日之后》手游攻略
Followers:
7.6K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
4
Location:
TW
Catering to passionate gamers, this channel provides in-depth gameplay, strategies, and commentary for the popular game 'Tomorrow's After.' Their content attracts a dedicated audience of gaming enthusiasts seeking to enhance their skills and knowledge. Their dedication to this niche makes them a valuable asset for brands targeting the 'Tomorrow's After' gaming community.

#8.亦周真体验 1WeekTech Studio

@亦周真体验 1WeekTech Studio
一周时间体验一款产品，这里是【亦周真体验】~欢迎关注我的频道！ A week to experience a product, here is 【1WeekTech Studio】 ~ Welcome to follow my channel!
Followers:
2.5K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
3
Location:
US
This Chinese influencer offers a unique approach to tech reviews, providing their audience with in-depth, week-long experiences with various gadgets. Their content primarily focuses on mobile devices and operating systems, offering valuable insights into their functionality and user experience. This dedication to thorough testing and detailed reviews makes them a reliable source of information for consumers interested in the latest tech products.

#9.Speed小吴官方频道

@Speed小吴官方频道
哈喽，大家好！我是SPEED小吴 是一位花心思打磨每一部作品 GTA 赛车双修YouTuber~ 是一位游戏领域视频创作者~ 我每周都会在这里给大家分享一些搞笑欢乐的游戏视频~ 喜欢小吴的记得给小吴点个订阅~ 我们强调了视频内容的合规性，绝对没有任何违反规定的行为。
Followers:
8.1K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
7
Location:
HK
This Chinese influencer, known as Speed小吴, is a prominent figure in the gaming community, specializing in GTA and racing games. Their content, characterized by its humor and high-energy gameplay, attracts a large and engaged audience. Businesses seeking to collaborate with Chinese Influencers in the gaming niche should consider Speed小吴 for impactful partnerships.

#10.新评科技

@新评科技
最新科技，致力为大家提供最真实最准确的手机评测数据。
Followers:
2.0K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
13
Location:
This Chinese influencer is a trusted source for the latest tech reviews and insights. Their content, characterized by its in-depth analysis and focus on providing accurate information, resonates with a tech-enthusiast audience. Businesses looking to reach consumers interested in mobile technology and gadgets should consider this channel for potential collaborations.

Tailor Your Search for More Influencers with Latest Data

Standing Out in the Crowded Chinese Influencer Landscape

To maximize impact, Chinese influencers should:

  • Embrace Authenticity: Connect with audiences on a personal level by showcasing genuine experiences and opinions.
  • Leverage Local Trends: Stay ahead of the curve by incorporating popular Chinese cultural elements and trends into content.
  • Collaborate Strategically: Partner with brands that align with their values and resonate with their audience for authentic and impactful campaigns.